Category Archives: Marketing Challenges

5 Common Multi-Channel Challenges and How to Overcome Them

Marketing Challenges

William Harris — April 30, 2018 Follow @wmharris101 — April 30, 2018 Every ecommerce business owner wants to see their business grow and profits increase, but no one likes experiencing the growing pains that so often go hand-in-hand with scaling operations. In ecommerce, investing in multi-channel can help you quickly take your business to the … Continue reading 5 Common Multi-Channel Challenges and How to Overcome Them →

The pros and cons of marketing operations as a corporate vs. field function

Marketing Challenges

Should your marketing operations be centralized, or should field offices be autonomous? Contributor Debbie Qaqish explores the risks and benefits of different approaches. Debbie Qaqish on March 2, 2018   Marketing operations (MO) as a capability has exploded onto the scene because of fast-changing technology, the need for a more transparent, efficient, and accountable view … Continue reading The pros and cons of marketing operations as a corporate vs. field function →

The next wave of ABM: A blended approach (Part 1)

Marketing Challenges

Contributors Jessica Fewless and Rob Leavitt outline three common approaches to Account-Based Marketing and discuss the advantages of moving to a personalized, blended strategy. Jessica Fewless on December 5, 2017   Note: This piece was co-authored with Rob Leavitt, senior vice president at ITSMA. In the past few years, Account-Based Marketing (ABM) has grown as … Continue reading The next wave of ABM: A blended approach (Part 1) →

5 Reasons Emails Will Dominate Marketing Channels in 2018

Marketing Challenges

Naman Kapur — November 16, 2017 Follow @kapur_naman — November 16, 2017 Ever since online marketing began, emails were the most effective means of marketing channel until push notifications arrived and changed everything few years ago. But over these years, apps have become overcrowded and people get too many notifications on their devices to notice … Continue reading 5 Reasons Emails Will Dominate Marketing Channels in 2018 →

How to bridge the gap between brand and direct response marketing

Marketing Challenges

How do you reach common ground between brand and direct response campaigns? Columnist Alison Lohse says we need new metrics and more granular data to help bridge the divide between the two. Alison Lohse on August 3, 2017 In traditional marketing organizations, brand and direct response (DR) efforts occupy two very distinct and discrete positions. … Continue reading How to bridge the gap between brand and direct response marketing →

4 Ways to Make an Undeniable Impact at Your New Marketing Job in 1 Month or Less

Marketing Challenges

Mark Miller — June 7, 2017 Follow @MMtwopointfive— June 7, 2017 Unsplash / Pixabay One major trend we’ve watched in recent years as a marketing talent agency is that more pressure is on marketers than ever to drive results and prove their value. If you’re taking on a new marketing position, it’s especially important to … Continue reading 4 Ways to Make an Undeniable Impact at Your New Marketing Job in 1 Month or Less →

Adaptive marketing: The key to winning in the Engagement Economy

Marketing Challenges

Today’s consumers demand personalized and authentic experiences on their preferred channels, in ways that matter to them. Columnist Chandar Pattabhiram explains how marketers can adapt to these consumer needs to win their loyalty. Chandar Pattabhiram on March 27, 2017   Marketers must be, by nature, adaptive. Our practice today looks much different from the way … Continue reading Adaptive marketing: The key to winning in the Engagement Economy →

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