Category Archives: Marketing Challenges

Clients Are Digging Into ‘Modern Marketing’

Clients Are Digging Into ‘Modern Marketing’ by Michael McLaren , Op-Ed Contributor, February 24, 2022 Marketers have been looking to level up their efforts as of late, as evidenced by topics like “modern marketing” and “advertising solutions” being among the most-consumed topics last week across brands and agencies, respectively, according to Bombora Company Surge. Modern … Continue reading Clients Are Digging Into ‘Modern Marketing’

Introducing MarTech’s guide to agile marketing for teams

This free e-book explains why the best agile marketing teams don’t just tackle a process, but adopt principles and values of agile that lead to culture change. Henry Powderly on October 27, 2021 A lot of marketers like you have seen their companies trying to embrace agile marketing, but many struggle with how to apply … Continue reading Introducing MarTech’s guide to agile marketing for teams

What Marketing Competitor Analysis Is and How to Do it

Alex Lysak February 27, 2021 You don’t need a business degree to know that your company needs a marketing plan. Successful startups dedicate months to designing a strategy for conversions and online visibility. They run focus groups and conduct market research to guide their execution, but they don’t stop there. Even niche businesses aren’t so … Continue reading What Marketing Competitor Analysis Is and How to Do it

How and where to fight for your marketing budget

While many businesses should consider reduced top-of-funnel ad spend, very few should abandon it altogether. You’ll want to ensure you are in a position to power back during the recovery. Adam Edwards on July 22, 2020 Though digital marketers felt pressure before to justify their marketing spend, this is a whole new ballgame. Marketing is … Continue reading How and where to fight for your marketing budget

Marketing’s new challenge: Moving to the next normal

You must find ways to tailor each channel’s messaging that’s appropriate for your company, your market and your customers as your operations begin to reopen. Ryan Phelan on May 18, 2020 At the recent Discover MarTech virtual event, where I was honored to host a roundtable discussion, I was intrigued by a marketer who wondered … Continue reading Marketing’s new challenge: Moving to the next normal