An inbox that acts like a personal assistant? AI could turn email into a smart, signal-based system that fits your daily life. Here’s how. Ryan Phelan on April 24, 2025 Imagine your inbox is no longer a hodgepodge of personal messages, replies, announcements, alerts and commercial messages you must scroll through endlessly. Instead, your … Continue reading Your next marketing challenge may be winning over the AI in charge of the customer’s inbox
Gen Z demands authentic, sustainable and community-driven marketing. Here’s how brands can meet them where they are. Shama Hyder on December 18, 2024 In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. None of them quite compare to what we’re seeing with Gen Z. … Continue reading How Gen Z values are changing marketing
PR isn’t just about spinning a yarn; it’s about weaving a brand’s story into the fabric of society. Eric Dates on September 26, 2024 This article was co-authored with Ronen Shnidman, Head of Content at okoora. With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is … Continue reading Why public relations is thriving in today’s global marketing mix
Learn why and how to enhance your first-party data strategy with second-party partnerships and third-party enrichment. Angelina Eng on July 9, 2024 First-party data has become the go-to solution for many marketers grappling with increasing privacy regulations, continued loss of data signals and the impending deprecation of third-party cookies. The shift toward data directly … Continue reading Why first-party data alone won’t solve marketers’ challenges
Brands should have a clear game plan before entering this fragmented, often confusing space. Chris Wood on July 2, 2024 While retail media networks (RMNs) continue to evolve, they are fragmented and confusing for brands. Two experts in data and marketing — Keen CEO Greg Dolan and Len Ostroff, SVP of sales and partnerships … Continue reading 3 challenges for marketers as retail media networks evolve
At a time when everything and anything is potentially controversial, some brands are speaking up and some are shutting down. Both approaches are risky. Constantine von Hoffman on June 27, 2024 Welcome to the age of outrage, when even the most innocuous ad risks becoming a culture war casus belli. Tonight’s presidential debate … Continue reading How to market in the age of outrage
Feeling the strain of inauthentic marketing tactics? Reclaim the human element with this empathy-driven approach. Jay Mandel on May 20, 2024 Marketers today face a perfect marketing storm, battered by conflicting forces. They’re bombarded with data, pressured for immediate results and expected to navigate an increasingly cynical consumer landscape. But here’s the kicker: the … Continue reading Escaping the marketing circus: How empathy can realign brands, audiences and results
Customer data platforms are critical components of many martech stacks. The space is also constantly changing. Here are the CDP experts to follow. Kim Davis on August 15, 2023 The CDP Institute defines a customer data platform as “packaged software that creates a persistent, unified customer database that is accessible to other systems.” That’s a … Continue reading MarTech’s CDP experts to follow
Williamsburg Farmers Market has one person responsible for its marketing — and just about everything else. AI is making her life easier. Kim Davis on April 27, 2023 Generative artificial intelligence is not just for the enterprise. It’s not just for agencies, publishers and others in the content creation business. Used smartly, it can be … Continue reading How a non-profit farmers market is leveraging AI
Customers today want new insights, more content and less interaction with sellers. Constantine von Hoffman on August 8, 2022 Nearly a quarter (23%) of marketers say their biggest challenge is getting internal alignment on go-to-market initiatives across departments, according to a survey conducted by MarTech in partnership with Highspot. The report will be released during … Continue reading Marketers say biggest challenge is getting cross-department alignment
