Category Archives: Marketing Challenges

MarTech’s CDP experts to follow

Customer data platforms are critical components of many martech stacks. The space is also constantly changing. Here are the CDP experts to follow. Kim Davis on August 15, 2023 The CDP Institute defines a customer data platform as “packaged software that creates a persistent, unified customer database that is accessible to other systems.” That’s a … Continue reading MarTech’s CDP experts to follow →

How a non-profit farmers market is leveraging AI

Marketing Challenges

Williamsburg Farmers Market has one person responsible for its marketing — and just about everything else. AI is making her life easier. Kim Davis on April 27, 2023 Generative artificial intelligence is not just for the enterprise. It’s not just for agencies, publishers and others in the content creation business. Used smartly, it can be … Continue reading How a non-profit farmers market is leveraging AI →

Marketers say biggest challenge is getting cross-department alignment

Marketing Challenges

Customers today want new insights, more content and less interaction with sellers. Constantine von Hoffman on August 8, 2022 Nearly a quarter (23%) of marketers say their biggest challenge is getting internal alignment on go-to-market initiatives across departments, according to a survey conducted by MarTech in partnership with Highspot. The report will be released during … Continue reading Marketers say biggest challenge is getting cross-department alignment →

Clients Are Digging Into ‘Modern Marketing’

Marketing Challenges

Clients Are Digging Into ‘Modern Marketing’ by Michael McLaren , Op-Ed Contributor, February 24, 2022 Marketers have been looking to level up their efforts as of late, as evidenced by topics like “modern marketing” and “advertising solutions” being among the most-consumed topics last week across brands and agencies, respectively, according to Bombora Company Surge. Modern … Continue reading Clients Are Digging Into ‘Modern Marketing’ →

4 steps to building a successful marketing organization

Marketing Challenges

CMO at Publicis Sapient, Teresa Barreira explains how strategy, people operating model and culture are all key elements of an agile marketing team. Kim Davis on January 4, 2022 “When I came on board three and a half years ago, the ambition was to build a marketing organization and strategy to drive growth for the … Continue reading 4 steps to building a successful marketing organization →

Should You Pay for Citation Management?

Marketing Challenges

Bill Treloar November 29, 2021 Local business search rankings Before exploring citation management, let’s see how it fits in to showing up on Google. Where you show up in local search when someone searches locally for what you do or sell is a function of three main factors: Your overall SEO Proximity to the searcher … Continue reading Should You Pay for Citation Management? →

Introducing MarTech’s guide to agile marketing for teams

Marketing Challenges

This free e-book explains why the best agile marketing teams don’t just tackle a process, but adopt principles and values of agile that lead to culture change. Henry Powderly on October 27, 2021 A lot of marketers like you have seen their companies trying to embrace agile marketing, but many struggle with how to apply … Continue reading Introducing MarTech’s guide to agile marketing for teams →

The importance of defining “done” in agile marketing

Marketing Challenges

It might be time to consider adopting a formal Definition of Done Stacey Ackerman on April 20, 2021 “Are we done with the work? Are we really done? What else needs to happen? Who else needs to approve it?” If you’re hearing a lot of this type of talk from your agile marketing team, it … Continue reading The importance of defining “done” in agile marketing →

What Marketing Competitor Analysis Is and How to Do it

Marketing Challenges

Alex Lysak February 27, 2021 You don’t need a business degree to know that your company needs a marketing plan. Successful startups dedicate months to designing a strategy for conversions and online visibility. They run focus groups and conduct market research to guide their execution, but they don’t stop there. Even niche businesses aren’t so … Continue reading What Marketing Competitor Analysis Is and How to Do it →

Please don’t fill new channels with bad creative

Marketing Challenges

TechStyle Fashion Group’s pandemic pivot might be considered rare in a world when marketers say most ads are lackluster and repetitive. Chris Wood on February 2, 2021 For nearly a year, marketers have operated in a pandemic world where digital channels are all they’ve got. But saying you’re going to tap new channels and then … Continue reading Please don’t fill new channels with bad creative →