Category Archives: Infographics

How to Prep Copy For a Designer to Create an Infographic

Chaviva Gordon-Bennett — March 20, 2018 — March 20, 2018 The most powerful piece of static visual content in any marketer’s toolbox these days is undoubtedly the infographic. It can grab and hold your audience’s attention more quickly than text, while also making data-heavy topics more digestible—and memorable. With nearly 50 percent of your brain … Continue reading How to Prep Copy For a Designer to Create an Infographic

Infographic Marketing: An Actionable Guide to Getting More Shares, Traffic, Links & Leads

Robbie Richards — February 6, 2018 — February 6, 2018 Visual content is processed 60,000 times faster than text. Using infographics in your marketing can help you better engage and capture reader attention. But here’s the thing: Infographics aren’t just great for grabbing a reader’s attention. They get shares, which helps you reach and engage … Continue reading Infographic Marketing: An Actionable Guide to Getting More Shares, Traffic, Links & Leads

19 Tips to Drastically Improve Your Infographic Marketing

Katy French — December 6, 2017 — December 6, 2017 FirmBee / Pixabay Infographic marketing success doesn’t happen because you publish an infographic. It doesn’t even start when you publish that infographic. It starts before you even have an idea—and its success hinges on every step of the process, from brainstorming and copywriting to design … Continue reading 19 Tips to Drastically Improve Your Infographic Marketing

5 Ways to Incorporate Product Marketing Into Your Infographic Marketing

Katy French — November 24, 2017 — November 24, 2017 There is certainly a difference between sales content and marketing content, but that doesn’t mean your infographic marketing can’t nudge people toward your product or service. The whole point of content marketing is to build relationships that encourage people to work with you in the … Continue reading 5 Ways to Incorporate Product Marketing Into Your Infographic Marketing

10 Questions to Ask Before You Hire an Infographic Design Company

Katy French — October 26, 2017 — October 26, 2017 Infographics are a lot more than pictures and words. A good infographic delivers a strong message, intentionally crafted and communicated in everything from the copy and story to the format and design. Unfortunately, a lot of people claim to “do” infographics, but only an expert … Continue reading 10 Questions to Ask Before You Hire an Infographic Design Company

How to Make an Interactive Infographic (A 6-Point Guide)

Robbie Richards — October 5, 2017 — October 5, 2017 One of the biggest challenges faced by marketers today is the struggle to produce engaging content. This has led to some wide variation in content strategies, partially influenced by the ever-changing search algorithms and their attempt to filter out low-quality content. Some brands have gone … Continue reading How to Make an Interactive Infographic (A 6-Point Guide)