Category Archives: Online Sales

National Retail Federation predicts online sales will grow 8% to 12% in 2017

The NRF’s chief economist says online sales will continue to increase this year, driving retail industry growth. Amy Gesenhues on February 8, 2017   According to 2017 sales forecasts from the National Retail Federation (NRF), online and other non-store online sales are expected to grow between 8 percent and 12 percent over last year’s sales … Continue reading National Retail Federation predicts online sales will grow 8% to 12% in 2017

Placed’s New Revenue Tracker Monitors Mobile Ad Impact On In-Store Sales

ROI uncertainty about mobile advertising should go away in the near term. Greg Sterling on August 3, 2015 A recent survey by xAd indicated that a lack of clear ROI was holding some marketers back from a more aggressive use of mobile advertising and location-based mobile ads in particular. The question was: “What is the … Continue reading Placed’s New Revenue Tracker Monitors Mobile Ad Impact On In-Store Sales

Online to Umlauts: 3 Ways Ikea’s Digital Assets Entice In-Store Experiences (Part 3)

Bryan PearsonJuly 20, 2015 More than 70 percent of consumers prefer to buy their furniture in a physical store, but what about their frihetens? This is a challenge Ikea has been tackling as it tests a variety of approaches to bridging online and in-store experiences. The Scandinavian furniture chain, known for fashionable and functional products … Continue reading Online to Umlauts: 3 Ways Ikea’s Digital Assets Entice In-Store Experiences (Part 3)