Category Archives: Data Driven Techniques

Here’s a data-driven strategy for better understanding use cases

What makes identifying use cases so difficult has much to do with generic and disjointed experiences. Corey Patterson on September 23, 2021 at 3:38 pm Use cases show brands how consumers interact with their products and services. They highlight the individual experiences of customers so companies can better connect with them. Unfortunately, it’s often difficult … Continue reading Here’s a data-driven strategy for better understanding use cases

Data Alternatives: What Marketers Can Do To Increase Performance

Data Alternatives: What Marketers Can Do To Increase Performance by Laurie Sullivan , Staff Writer @lauriesullivan, April 12, 2021 Affinity Solutions commissioned Forrester Consulting to evaluate the readiness of companies to work with less customer data across digital channels based on the increase of consumer privacy demands and regulations, and the use of alternative data sources. … Continue reading Data Alternatives: What Marketers Can Do To Increase Performance

Interest Piques For ‘Customer Delight,’ ‘Data-Driven Marketing,’ ‘Intent Data’

Interest Piques For ‘Customer Delight,’ ‘Data-Driven Marketing,’ ‘Intent Data’ by Michael McLaren , Op-Ed Contributor, August 27, 2020 We are living in a period of reset and discovery, which promises both to be an extraordinary challenge and an opportunity as the world works through the uncertain prospect of rebuilding. The pandemic hasn’t undermined the importance … Continue reading Interest Piques For ‘Customer Delight,’ ‘Data-Driven Marketing,’ ‘Intent Data’

There are 6 challenges every data-driven marketer faces. Here’s how to manage them.

At MarTech West, Nordstrom’s analytics expert Jason Mestrits shed light on how marketers can face down the challenges of creating an effective data-driven operation. Kyle Henderick on April 23, 2019    “This year will be all about AI.” “And don’t forget podcasts!” “And blockchain, live video and social commerce.” Every marketer has been a part … Continue reading There are 6 challenges every data-driven marketer faces. Here’s how to manage them.

Here are 6 ways to build a customer-centric and data-driven culture

Delivering customer growth and value starts with creating a culture of learning. Eric Bradlow & Jeremy Korst on March 27, 2019  As every marketer today knows, the ability to collect, analyze and act on available data is increasingly vital to any brand’s success. Companies at all levels of data maturity are investing in data analytics … Continue reading Here are 6 ways to build a customer-centric and data-driven culture

3 powerful ways to maximize data to grow your e-commerce business

Look more closely at the data you already have to uncover ways to increase AOV and reduce shopping cart abandonment. Ronald Dod on January 31, 2019  Those on the outside think the e-commerce game is an easy way to make some quick cash. But, operating an e-commerce company is no effortless endeavor and building a … Continue reading 3 powerful ways to maximize data to grow your e-commerce business

Economists Latch On To Google Search, Trends Data For Analysis

Economists Latch On To Google Search, Trends Data For Analysis by Laurie Sullivan  @lauriesullivan, January 25, 2019 Analysts and economists are using Google Search and Google Trends data to determine the economic status of the United States since the government shutdown and since the Commerce Department’s December retail report missed its scheduled January 16 release … Continue reading Economists Latch On To Google Search, Trends Data For Analysis