Delivering customer growth and value starts with creating a culture of learning. Eric Bradlow & Jeremy Korst on March 27, 2019 As every marketer today knows, the ability to collect, analyze and act on available data is increasingly vital to any brand’s success. Companies at all levels of data maturity are investing in data analytics … Continue reading Here are 6 ways to build a customer-centric and data-driven culture
Look more closely at the data you already have to uncover ways to increase AOV and reduce shopping cart abandonment. Ronald Dod on January 31, 2019 Those on the outside think the e-commerce game is an easy way to make some quick cash. But, operating an e-commerce company is no effortless endeavor and building a … Continue reading 3 powerful ways to maximize data to grow your e-commerce business
Economists Latch On To Google Search, Trends Data For Analysis by Laurie Sullivan @lauriesullivan, January 25, 2019 Analysts and economists are using Google Search and Google Trends data to determine the economic status of the United States since the government shutdown and since the Commerce Department’s December retail report missed its scheduled January 16 release … Continue reading Economists Latch On To Google Search, Trends Data For Analysis
Here are three audience management strategies marketers can use to supply new and captivating content. Rakhi Patel on December 28, 2018 Consumers are demanding more from brands than ever before – more relevant, consistent and personalized experiences across devices and channels. And as a result, brand marketers are facing increased pressure to understand, anticipate and … Continue reading Learn how to build more emotionally engaging experiences with a personalized data strategy
Stringent privacy regulations are creating a variety of potential risks for agencies and brands without access to data. Mark Grether on December 21, 2018 As the impact of GDPR crystallizes, not surprisingly, walled gardens are imposing a new wave of data restrictions on advertisers. Their narrow interpretation of GDPR regulations is limiting agencies access to … Continue reading Why first party data should be your first priority
If the focus is on the right data aligned to business strategies instead of the same basic demographics, marketers don’t have to live in fear that inaccurate data will derail campaigns. David Dowhan on November 20, 2018 According to headlines, martech embodies technical sophistication, touting thousands of companies fueled by sumptuous features like artificial … Continue reading Did the data-driven era miss an exit?
Account-based marketing is the new normal, but building target account lists is still a challenge. Here’s how data can simplify the process. According to SiriusDecisions, a full 91% of B2B teams that are doing account-based marketing (ABM) see larger deal sizes from their target accounts than from non-target accounts. If that isn’t a ringing endorsement … Continue reading How to use data to power target account selection
Emily Andrews — July 23, 2018 — July 23, 2018 Big data has opened the door for businesses to market their products and services much more effectively. In fact, according to a new survey of senior executives, 64% of respondents said that data-driven marketing strategies produce better and faster results and are the key to … Continue reading Data-Driven Digital Marketing: How to Improve Your Marketing Strategies
Marketers Struggle With Tying Data To AI Systems by Laurie Sullivan , Staff Writer @lauriesullivan, July 2, 2018 Data supported by artificial intelligence (AI) has become an essential part of campaigns these days, yet marketers are still struggling to deliver better experiences for consumers. One reason for integrating data with AI is to reduce the time … Continue reading Marketers Struggle With Tying Data To AI Systems
A new report from performance marketing agency Roast and ad platform Teads tested whether the costs of user data targeting and of complying with GDPR are worth it. Barry Levine on June 29, 2018 Can contextual ad targeting work as well as interest- or occupation-based targeting? That question has become very relevant these … Continue reading Is third-party data targeting more effective than contextual targeting?