Category Archives: Data Driven Techniques

Data is the new currency, but are advertisers spending wisely?

Despite big investments in data, many marketers are headed into the key holiday season knowing little about their data partners or if they’re reaching the right audiences. Contributor Toby McKenna explains how to separate the data contenders from the data pretenders. Toby McKenna on August 17, 2017   It’s nearly impossible to avoid news around … Continue reading Data is the new currency, but are advertisers spending wisely?

Evaluate Leaders With a Data-Driven Approach to 360° Feedback

Sarah Rosenquist — July 7, 2017 Follow @stryvemarketing — July 7, 2017 Tumisu / Pixabay We’ve opened the curtains on how we do performance reviews (i.e. we don’t – they’re called career conversations). It’s only fitting that we also share how we do upwards feedback. After all, a team’s growth can be limited by an … Continue reading Evaluate Leaders With a Data-Driven Approach to 360° Feedback

Data Driven Marketing: Teaming Up With Data to Better Interpret Them

Aashish Sharma — May 18, 2017 Follow @ineedseo— May 18, 2017 The visualization of the data makes it possible to understand the importance of the data by placing them in a visual context and thus better expose them. Only, the representation of data is still laborious for many. Are you a salesperson trying to persuade … Continue reading Data Driven Marketing: Teaming Up With Data to Better Interpret Them

The 5 Cardinal Rules of a Data-Driven Employee Sustainability Program

Kristen Carlson — March 12, 2017 Follow @Kcarlson14— March 12, 2017 More and more organizations and industries are using Big Data to make smart, data-driven decisions. Sustainability is no exception, but how much are you measuring when it comes to your employee sustainability programs? If you’re just transforming your employee sustainability program to be more … Continue reading The 5 Cardinal Rules of a Data-Driven Employee Sustainability Program

Understanding Cognitive Bias To Interpret Data, Understand Trends

Understanding Cognitive Bias To Interpret Data, Understand Trends by Rives Martin, Op-Ed Contributor, February 22, 2017 People are all prone to see patterns and causality, a trait that has presented evolutionary advantages that have benefited our ancestors for generations. The idea of “seeing causality” ranges from understanding what times of day are safe for an … Continue reading Understanding Cognitive Bias To Interpret Data, Understand Trends

Data Suggests Brands Tie Search To ‘Prospecting,’ Programmatic Tactics

by Laurie Sullivan, Staff Writer @lauriesullivan, January 26, 2017   Reaching new customers using prospecting is on the rise. IgnitionOne note in its Q4 2016 Digital Marketing Report a shift in the amount that marketers spent in targeting ads — also known as remarketing — to consumers who have visited a site before, to a … Continue reading Data Suggests Brands Tie Search To ‘Prospecting,’ Programmatic Tactics

Bridging the Data/Creative Divide With Dynamic Creative Optimization

Pete Kluge — December 4, 2016 — December 4, 2016 We can all agree that data-driven marketing (DDM) has crossed the line from being a sleek, sophisticated nice-to-have to being a true marketing imperative. By leveraging customer data, brands can deliver more meaningful, more relevant experiences at scale; deepen relationships; drive incremental engagement and action; … Continue reading Bridging the Data/Creative Divide With Dynamic Creative Optimization