Category Archives: Data Driven Techniques

How marketers can build a data-driven technology stack

Despite the wealth of data provided by platforms today, the potential for fragmentation and other issues is high. An optimized tech stack can help. Corey Patterson on April 21, 2022 Most marketers would agree access to more customer data is a good thing for brands. Yet fragmentation, duplication and other issues can often disrupt campaigns. … Continue reading How marketers can build a data-driven technology stack

Why data-driven decision-making is the foundation of successful CX

How marketers can improve their decision-making processes using automation. Corey Patterson on January 18, 2022 at 2:54 pm Without actionable data, customer experience strategies are doomed to fail. Lisa Loftis, Principal of Customer Intelligence Solutions at SAS, discussed some interesting CX findings from Futurum Research in her presentation at our MarTech conference. “One of their … Continue reading Why data-driven decision-making is the foundation of successful CX

5 Data-Driven Resolutions for a Great Email Year in 2022

Kathleen Rogers January 4, 2022 As you put your 2022 marketing plans together, you’ll concentrate on acquisition, budget and campaigns. We would like to add another item to your list and move it to the No. 1 priority: Your data! Why data? Because data is the lifeblood of your marketing program. Without fresh, accurate and … Continue reading 5 Data-Driven Resolutions for a Great Email Year in 2022

Top Data Visualization Tools and How to Pick the Right One for Your Team

Nicole Raymond December 28, 2021 In today’s technology-driven world, data is more important than ever. Most companies are collecting at least some kind of data, but not all companies are using their data to its fullest potential. Data-driven decisions can help companies make smarter choices for their business and for their prospects and customers, which … Continue reading Top Data Visualization Tools and How to Pick the Right One for Your Team

Here’s a data-driven strategy for better understanding use cases

What makes identifying use cases so difficult has much to do with generic and disjointed experiences. Corey Patterson on September 23, 2021 at 3:38 pm Use cases show brands how consumers interact with their products and services. They highlight the individual experiences of customers so companies can better connect with them. Unfortunately, it’s often difficult … Continue reading Here’s a data-driven strategy for better understanding use cases

Data Alternatives: What Marketers Can Do To Increase Performance

Data Alternatives: What Marketers Can Do To Increase Performance by Laurie Sullivan , Staff Writer @lauriesullivan, April 12, 2021 Affinity Solutions commissioned Forrester Consulting to evaluate the readiness of companies to work with less customer data across digital channels based on the increase of consumer privacy demands and regulations, and the use of alternative data sources. … Continue reading Data Alternatives: What Marketers Can Do To Increase Performance

Interest Piques For ‘Customer Delight,’ ‘Data-Driven Marketing,’ ‘Intent Data’

Interest Piques For ‘Customer Delight,’ ‘Data-Driven Marketing,’ ‘Intent Data’ by Michael McLaren , Op-Ed Contributor, August 27, 2020 We are living in a period of reset and discovery, which promises both to be an extraordinary challenge and an opportunity as the world works through the uncertain prospect of rebuilding. The pandemic hasn’t undermined the importance … Continue reading Interest Piques For ‘Customer Delight,’ ‘Data-Driven Marketing,’ ‘Intent Data’