Importance of SEO

Creating a well designed and cool looking website won’t help you fetch the traffic on the website. Basic Intension behind creating a website is to get the customers to find you on search engines or direct URLs. Every business is competitive and to stand still and/or grow the business with the help of internet world, one needs to make it visible to the consumers/clients. This is where the major search engines come into picture. Any consumer/client will look for the required query on search engines and the looks for few options and the one that catches their eyes would get the chance. In realistic world anyone would look for first few pages of search engine to look for what they are looking for, and this is where Search Engine Optimization helps. Search Engine Optimization is a combination of techniques which would get the website on the higher rankings and would make it look on top positions.

When I say Techniques they are not black magic; they understanding the algorithms and optimizing the website in such a way that the search engine algorithms would come across it very often. It is a technique to make other related website give you a push (called backlinks) to make you go on higher rankings. This can be achieved by creating directory listings, make the website searchable, posting articles and blogs and put links on those articles which eventually will redirect the traffic to your website. Also, the age of the domain, average time spent on the website matters. Also, there is a term called metadata which can be used in the website code itself to provide some of the keywords which can be useful to build a successful SEO process. Search Engine Optimization doesn’t happen overnight, it takes few weeks to several months, depending upon the audience the website is targeting.

Once the Website has been completed with the SEO, one achieves half the battle. It is not yet the complete solution. The website needs to be continuously updated and added on the directories. Also, continuous addition of back links, reciprocal links would have to be done in order to keep it on the higher rankings and keep the traffic on the website stable. Statistically, Search Engine Optimization drastically changes the traffic on the website, and gives more benefit to the business as traffic is proportional to the number of clients, who have considered you for their query, after that it will just matter how better is your website and how is every product or service is presented.

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