Judi Friedman — October 30, 2018 — October 30, 2018 For decades, conventional wisdom has cast Generation X—those born between the early 1960s and mid-1980s—as too disreputable, too insignificant or too uncategorizable for advertisers to bother with. Some research suggests that they are a small, iconoclastic group of skeptical budgeters who are rarely swayed by … Continue reading This Generation Is Reshaping Our World (It’s Not the One You Think)
Tag Archives: World
How CMOs Can Meaningfully Impact the World Beyond Their Organizations (And Why)
Bob Van Rossum — August 18, 2018 Follow @BobVR — August 18, 2018 What a Marketing Executive Search Firm Looks for in Influential Leaders Today’s CMO is tasked with being responsible for business growth more than ever. They must be the voice of the customer, digitally-savvy, innovative, a great leader, and an effective change agent … Continue reading How CMOs Can Meaningfully Impact the World Beyond Their Organizations (And Why)
Does “Good, Fast, Cheap” Pan Out In The Real World?
Nick Leffler — August 9, 2018 Follow @exprance— August 9, 2018 When it comes to doing any type of work, the price is almost universally the most focused on. Sometimes the conversation devolves a bit and you may hear someone mention you can have a project good, fast, and cheap but you can only choose … Continue reading Does “Good, Fast, Cheap” Pan Out In The Real World?
How Corporate Social Responsibility Is Changing the Way We Help the World
J. Frank Sigerson — August 7, 2018 — August 7, 2018 Corporate social responsibility (CSR) may not solve all the world’s problems—but it can give just the right push toward making this world a better place to live in. This is because most CSRs have a powerful reach and influence. After all, these projects are … Continue reading How Corporate Social Responsibility Is Changing the Way We Help the World
5 Ways World Travel Will Transform Your Leadership Skills
Richard Nongard — August 3, 2018 Follow @nongard1 — August 3, 2018 By the time I reached age forty, I had never really traveled too far outside of the United States. As a kid living in South Texas my parents used to take me across the border into Mexico to do shopping, and once on … Continue reading 5 Ways World Travel Will Transform Your Leadership Skills
Finding The World Cup Influencers Through A Social Search Engine
Finding The World Cup Influencers Through A Social Search Engine by Laurie Sullivan , Staff Writer @lauriesullivan, July 12, 2018 The FIFA World Cup final on Sunday between Croatia and France will be cheered on by Nike and a whole bunch of fans. For the first time, the American sportswear manufacturing company will supply the “kit,” which highlights … Continue reading Finding The World Cup Influencers Through A Social Search Engine
Location Still Matters In An Online World
Location Still Matters In An Online World by Shawn Schwegman , Columnist, June 28, 2018 JPMorgan Chase was running ads on more than 400,000 websites when it learned that less than 3% of those sites were leading to any activity beyond an impression. Chase reduced that to just 5,000 websites, but still saw the same … Continue reading Location Still Matters In An Online World
The Evolution of A/B Testing in a 1-to-1 World
T.J. Prebil — June 14, 2018 — June 14, 2018 Optimizing your customer experience requires a dedicated, ongoing commitment to testing. This is true across channels – from your website to your email and ad campaigns and your mobile app experiences. To drive results, you need to test, test, test, and then test some more. … Continue reading The Evolution of A/B Testing in a 1-to-1 World
Personalization in the Digital World
Darnelle O’Brien — June 9, 2018 Follow @thekissagency — June 9, 2018 kaboompics / Pixabay Why it’s time to get personal in the digital world With 24/7 access to products, services and new technology, brands are faced with the challenge of standing out in a crowded marketplace. The truth is, your customers are too smart … Continue reading Personalization in the Digital World
Blogging Tips: How to Write the Best Headline in the World
Emily Sidley — April 15, 2018 Follow @EmilySidleyPR — April 15, 2018 Follow these headline tips when blogging for your business! As you’re blogging for your business, how much time to do you spend on headlines? The words you choose will either draw in a reader or encourage them to scroll onto something else, so … Continue reading Blogging Tips: How to Write the Best Headline in the World
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