Kyle Crocco — December 6, 2018 Follow @kylecrocco — December 6, 2018 Technology was supposed to free us from the shackles of work. In 1930, economist John Maynard Keynes saw the explosion of technology and predicted that in the future his grandchildren would have 15-hour work weeks. While Norway is on track for a 15-hour … Continue reading How to Focus in an Unfocused World
Tag Archives: World
The new world of marketing
Why AI should be part of your strategy. Sponsored Content: Provided By IBM With Insider Studios on November 26, 2018 Machine learning is reinventing marketing — and a growing number of marketers know it. According to recent research from the IBM Institute for Business Value, 91 percent of marketers at companies that outperform their … Continue reading The new world of marketing
This Generation Is Reshaping Our World (It’s Not the One You Think)
Judi Friedman — October 30, 2018 — October 30, 2018 For decades, conventional wisdom has cast Generation X—those born between the early 1960s and mid-1980s—as too disreputable, too insignificant or too uncategorizable for advertisers to bother with. Some research suggests that they are a small, iconoclastic group of skeptical budgeters who are rarely swayed by … Continue reading This Generation Is Reshaping Our World (It’s Not the One You Think)
How CMOs Can Meaningfully Impact the World Beyond Their Organizations (And Why)
Bob Van Rossum — August 18, 2018 Follow @BobVR — August 18, 2018 What a Marketing Executive Search Firm Looks for in Influential Leaders Today’s CMO is tasked with being responsible for business growth more than ever. They must be the voice of the customer, digitally-savvy, innovative, a great leader, and an effective change agent … Continue reading How CMOs Can Meaningfully Impact the World Beyond Their Organizations (And Why)
Does “Good, Fast, Cheap” Pan Out In The Real World?
Nick Leffler — August 9, 2018 Follow @exprance— August 9, 2018 When it comes to doing any type of work, the price is almost universally the most focused on. Sometimes the conversation devolves a bit and you may hear someone mention you can have a project good, fast, and cheap but you can only choose … Continue reading Does “Good, Fast, Cheap” Pan Out In The Real World?
How Corporate Social Responsibility Is Changing the Way We Help the World
J. Frank Sigerson — August 7, 2018 — August 7, 2018 Corporate social responsibility (CSR) may not solve all the world’s problems—but it can give just the right push toward making this world a better place to live in. This is because most CSRs have a powerful reach and influence. After all, these projects are … Continue reading How Corporate Social Responsibility Is Changing the Way We Help the World
5 Ways World Travel Will Transform Your Leadership Skills
Richard Nongard — August 3, 2018 Follow @nongard1 — August 3, 2018 By the time I reached age forty, I had never really traveled too far outside of the United States. As a kid living in South Texas my parents used to take me across the border into Mexico to do shopping, and once on … Continue reading 5 Ways World Travel Will Transform Your Leadership Skills
Finding The World Cup Influencers Through A Social Search Engine
Finding The World Cup Influencers Through A Social Search Engine by Laurie Sullivan , Staff Writer @lauriesullivan, July 12, 2018 The FIFA World Cup final on Sunday between Croatia and France will be cheered on by Nike and a whole bunch of fans. For the first time, the American sportswear manufacturing company will supply the “kit,” which highlights … Continue reading Finding The World Cup Influencers Through A Social Search Engine
Location Still Matters In An Online World
Location Still Matters In An Online World by Shawn Schwegman , Columnist, June 28, 2018 JPMorgan Chase was running ads on more than 400,000 websites when it learned that less than 3% of those sites were leading to any activity beyond an impression. Chase reduced that to just 5,000 websites, but still saw the same … Continue reading Location Still Matters In An Online World
The Evolution of A/B Testing in a 1-to-1 World
T.J. Prebil — June 14, 2018 — June 14, 2018 Optimizing your customer experience requires a dedicated, ongoing commitment to testing. This is true across channels – from your website to your email and ad campaigns and your mobile app experiences. To drive results, you need to test, test, test, and then test some more. … Continue reading The Evolution of A/B Testing in a 1-to-1 World
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