Category Archives: Black Friday

One-Third Of Black Friday Online Shoppers Were Fake, Study Finds

One-Third Of Black Friday Online Shoppers Were Fake, Study Finds by Nina Lentini , Staff Writer @Nina_Lentini, December 2, 2021   Whoah! On the heels of upbeat reports about Black Friday sales come new data that reveal that a third of all online shoppers were bots and fake users. Cybersecurity company CHEQ says 35.7% of all … Continue reading One-Third Of Black Friday Online Shoppers Were Fake, Study Finds

How to Use Psychological Triggers to Increase Black Friday Sales

Karen Repoli November 7, 2021 Black Friday is right around the corner and your mind has probably turned to how to get your piece of the holiday market. Did you know? “It costs 16x more to nurture a new customer to the same level of revenue contributionas your existing, loyal customers.” (Francis Buttle) If your … Continue reading How to Use Psychological Triggers to Increase Black Friday Sales

The Black Friday Beat: The Best Email Cadences, And Who’s Using Them

The Black Friday Beat: The Best Email Cadences, And Who’s Using Them by Ray Schultz , Columnist, November 5, 2021 Brands gearing up for Black Friday should not skimp when it comes to email frequency, judging by Email is the new Black (Friday), a study from Pathwire in partnership with Ascend2.  Of the email teams … Continue reading The Black Friday Beat: The Best Email Cadences, And Who’s Using Them

Black Friday’s Coming – Is Your Sender Reputation Ready?

April Paige October 25, 2021 It’s October, and retailers are already sending emails that advise customers to shop early. But out-of-stocks and supply chain woes might not be the biggest worries during the busiest email season of the year. Your sender reputation can determine whether your email goes to the inbox or the spam folder … Continue reading Black Friday’s Coming – Is Your Sender Reputation Ready?

How to Plan Your Black Friday and Cyber Monday Sales

Chris Christoff October 16, 2020 Black Friday and Cyber Monday are two big days that all marketers are excited about. It’s a great time for businesses to attract new customers, boost their sales, and increase their overall conversions. So, most marketers start preparing for a profitable Black Friday and Cyber Monday sale way before the … Continue reading How to Plan Your Black Friday and Cyber Monday Sales