Category Archives: Black Friday

Most Consumers Say There’s No Way They’ll Shop In Stores This Black Friday

Most Consumers Will Not Shop In Stores This Black Friday by Ray Schultz , August 28, 2020 Better get your email campaign into place: It’s going to be an ecommerce Christmas. U.S. consumers are so worried about COVID-19 that 62% say “no amount” of safety measures will persuade them to shop in stores this Black … Continue reading Most Consumers Say There’s No Way They’ll Shop In Stores This Black Friday

Black Friday and Cyber Monday deals on SaaS, digital marketing tools and online courses for marketers

From steep discounts on popular SaaS tools to special offers on professional courses, we’ve rounded up a few Black Friday and Cyber Monday deals for our readers. Jennifer Cannon on November 26, 2019 Black Friday and Cyber Monday are indisputably two of the biggest shopping holidays of the year for consumers, but it is also … Continue reading Black Friday and Cyber Monday deals on SaaS, digital marketing tools and online courses for marketers

Last-minute tips to get your email marketing in shape for Black Friday and Cyber Monday sales

How to stand out in your subscribers’ inboxes during the holiday rush. Jennifer Cannon on November 25, 2019  This is the sixth installment in our series on marketing to the managed inbox. Reaching the managed inbox is a multi-layered process that involves a growing number of marketing resources and is more challenging than ever before. Thanks … Continue reading Last-minute tips to get your email marketing in shape for Black Friday and Cyber Monday sales

4 Ways to Make Your Black Friday & Cyber Monday Emails Stand Out

Amanda Clark — October 30, 2019 Follow @GrammarChicInc Is it too soon to talk about the holiday shopping season? Not if you work in advertising, marketing, or digital commerce. After all, Black Friday and Cyber Monday— two of the biggest shopping days of the year— will be here before you know it. The time to … Continue reading 4 Ways to Make Your Black Friday & Cyber Monday Emails Stand Out

Just how black was ‘Black Friday in July’ for retailers not named Amazon?

The data show growth for other retailers, but Amazon captured the bulk of sales. Greg Sterling on July 19, 2019 Amazon said this Prime Day (July 15-16) was “the largest shopping event in Amazon history,” with sales exceeding Black Friday and Cyber Monday combined. Indeed, Prime Day has established itself as a third online shopping mega-event (the … Continue reading Just how black was ‘Black Friday in July’ for retailers not named Amazon?

Facebook’s Ad Platform Disapproves Of Black Friday Ads

Facebook’s Ad Platform Disapproves Of Black Friday Ads by Laurie Sullivan  @lauriesullivan, (November 22, 2018) Facebook’s glitch in its system for buying online ads has experienced outages and high disapproval rates just days before one of the busiest online shopping days of the year. The glitch: Black Friday ads are being rejected by Facebook, according … Continue reading Facebook’s Ad Platform Disapproves Of Black Friday Ads