Category Archives: Black Friday

Survey: Majority of consumers will spend 75% of holiday budgets online this year

But stores are driving an increasing percentage of online buying. Greg Sterling on November 13, 2018   It looks like it’s going to be another great holiday for Amazon. Numerous surveys suggest that the e-commerce giant will be a primary beneficiary of increased online shopping this year. But the data also show consumer shopping is … Continue reading Survey: Majority of consumers will spend 75% of holiday budgets online this year

Black Friday to dominate holiday ad budgets, leaving little for last-minute shoppers

Just 5 percent of the retailers plan to focus spend on late-season shoppers. according to a Nanigans study. Robin Kurzer on October 17, 2018 at 3:06 pm A new study out this week from ad platform Nanigans suggests that most retail marketers plan to prioritize their digital advertising spend on Black Friday — and ignore … Continue reading Black Friday to dominate holiday ad budgets, leaving little for last-minute shoppers

How to Prepare Your Online Store for Black Friday Cyber Monday [Checklist]

Nicole Blanckenberg — October 9, 2018 Follow @https://twitter.com/NicoleBlancken — October 9, 2018 It is time to prepare your online store for Black Friday Cyber Monday! Last year, Black Friday generated $ 5 billion in sales in just 24 hours – and that’s in America alone, as 58 million people opted to only shop online, leaving … Continue reading How to Prepare Your Online Store for Black Friday Cyber Monday [Checklist]

Black Friday 2018: An Ecommerce Survival Guide

Kaleigh Moore — September 15, 2018 Follow @kaleighf — September 15, 2018 Thanksgiving is supposed to wear us out. And even if a turkey-tryptophan-sleep connection isn’t rock-solid as we were once led to believe, every Thanksgiving still brings the draining combination of travel, preparation, and digestion. It’s a coma-inducer. However, if Black Friday proves anything, … Continue reading Black Friday 2018: An Ecommerce Survival Guide