Category Archives: Black Friday

Google beefs up Store Visits reporting in AdWords in time for Black Friday

The company also shared insights on mobile’s role in driving store visits on Black Friday last year. Ginny Marvin on November 23, 2016   Google is integrating Store Visits data into more AdWords reporting ahead of the holiday shopping surge. The search giant also shared findings on mobile search trends and store traffic patterns from … Continue reading Google beefs up Store Visits reporting in AdWords in time for Black Friday

Data: Mobile drives majority of Black Friday traffic, but PCs dominate sales

Mobile devices drove 36 percent of sales but 55 percent of traffic. Greg Sterling on November 28, 2016   There were record e-commerce sales over the past weekend, as more consumers shopped online. However, the rise of mobile commerce is the larger and more interesting story. On Black Friday, mobile devices were responsible for roughly 36 percent of total … Continue reading Data: Mobile drives majority of Black Friday traffic, but PCs dominate sales

13 Times More Costly Than Fraud: Why False Declines Are the Real Threat to Black Friday Profits

David Poole — November 25, 2016 Follow @mypinpad— November 25, 2016 Black Friday has gone from being a US-based novelty to one of the single biggest shopping events in the UK calendar. During this critical period, retailers will be optimising their online stores, making sure that they are secure and that they will be able … Continue reading 13 Times More Costly Than Fraud: Why False Declines Are the Real Threat to Black Friday Profits

Email Drives In-Store, Online Holiday Shopping For Black Friday, Cyber Monday

by Jess Nelson, November 23, 2016 With Black Friday lurking just around the corner, have you tested your emails to make sure they render correctly on mobile devices? Nearly six in 10 Americans — 137.4 million individuals — are considering shopping this Thanksgiving weekend, according to the National Retail Federation’s (NRF) annual holiday consumer survey. … Continue reading Email Drives In-Store, Online Holiday Shopping For Black Friday, Cyber Monday