Category Archives: Local Marketing Strategy

A Quick Guide to Online Local Marketing for Small Businesses [Infographic]

River Cartie — May 2, 2020 Online local marketing consists of online marketing efforts that are designed specifically to draw local traffic to your business — online and offline. Localizing your small business’s online marketing efforts is a matter of making sure that all of the information you have online clearly states not only where … Continue reading A Quick Guide to Online Local Marketing for Small Businesses [Infographic]

6 Ways to Support Local Business During COVID-19 and Why It Matters

Chris Biscuiti — April 21, 2020 As the parent of a child, my heart breaks for local businesses who are struggling and simply hanging on right now due to the effects of COVID-19. These small business owners are our neighbors, our friends, our charity event and fundraiser supporters, and the lifeblood off our communities. For … Continue reading 6 Ways to Support Local Business During COVID-19 and Why It Matters

LiveRamp sheds location data business

The company said it was no longer focused on data aggregation and was concentrating on being a ‘neutral and open marketplace’ Greg Sterling on January 8, 2020 In 2016 LiveRamp paid roughly $140 million for two companies, Arbor and Circulate, that helped the company improve “people based marketing” and deterministic identity resolution. Last quarter, according … Continue reading LiveRamp sheds location data business

Trying to Promote Your Local Business? 4 Easy Facebook Video Ad Ideas

Jake Baadsgaard — December 19, 2019 Follow @disruptiveads There’s a lot of marketing advice out there for online businesses. Whether you’re a retail business trying to drive sales online, a SaaS company trying to get leads or anything in between, there are plenty of articles, webinars and videos to get you pointed in the right … Continue reading Trying to Promote Your Local Business? 4 Easy Facebook Video Ad Ideas

Nextdoor Dabbles In Hyper-Local Advertising

Nextdoor Dabbles In Hyper-Local Advertising by Laurie Sullivan , Staff Writer @lauriesullivan, October 8, 2019 Neighborhood social network Nextdoor has introduced an advertising offering it calls Local Deals that allows businesses, service providers, and neighbors for hire to target advertisements and marketing to the people in their neighborhood. Neighbors for hire would include anyone who offers … Continue reading Nextdoor Dabbles In Hyper-Local Advertising

Borrell Data Reveals Critical Role Of Leads In Local Advertising, Marketing

Borrell Data Reveals Critical Role Of Leads In Local Advertising, Marketing by Laurie Sullivan  @lauriesullivan, September 16, 2019 With the average local ad budget rising this year by 1.6% from $114,400 to $116,200, referrals, social media, and search marketing top the list of new leads for marketers, according to a study released by Borrell Associates … Continue reading Borrell Data Reveals Critical Role Of Leads In Local Advertising, Marketing

Location data 101: A primer for marketers

Understand how location data can be used for efficient, effective and responsible marketing. Taylor Peterson on August 19, 2019 In our hyper-connected digital world, an omnichannel marketing approach helps brands bridge the gap between online and offline consumer behavior. But driving an effective multi-touchpoint strategy has its unique challenges – and oftentimes, our strategies are … Continue reading Location data 101: A primer for marketers

How Small Businesses Can Use Location Data to Fuel Decisions

Liz Weinsten — July 5, 2019 — July 5, 2019 Providing SMBs with the tools they need to maximize local marketing initiatives A recent survey conducted by RIS News and IHL Group found that 58% of retailers in North America were planning on investing in proximity or location-based marketing in 2019.* This is an interesting … Continue reading How Small Businesses Can Use Location Data to Fuel Decisions

Location-based marketing: What works and what doesn’t in a campaign

Geotargeting campaigns need to manage three fundamental elements: regulation changes, a proliferation of new data sources and attribution. Brian Handly on April 29, 2019 Marketers continue to invest their digital dollars in mobile advertising with campaigns utilizing location data to improve their relevance and effectiveness. BIA Advisory Services shows that marketers will spend over $26 … Continue reading Location-based marketing: What works and what doesn’t in a campaign