Category Archives: Local Marketing Strategy

Nextdoor Dabbles In Hyper-Local Advertising

Nextdoor Dabbles In Hyper-Local Advertising by Laurie Sullivan , Staff Writer @lauriesullivan, October 8, 2019 Neighborhood social network Nextdoor has introduced an advertising offering it calls Local Deals that allows businesses, service providers, and neighbors for hire to target advertisements and marketing to the people in their neighborhood. Neighbors for hire would include anyone who offers … Continue reading Nextdoor Dabbles In Hyper-Local Advertising

Borrell Data Reveals Critical Role Of Leads In Local Advertising, Marketing

Borrell Data Reveals Critical Role Of Leads In Local Advertising, Marketing by Laurie Sullivan  @lauriesullivan, September 16, 2019 With the average local ad budget rising this year by 1.6% from $114,400 to $116,200, referrals, social media, and search marketing top the list of new leads for marketers, according to a study released by Borrell Associates … Continue reading Borrell Data Reveals Critical Role Of Leads In Local Advertising, Marketing

Location data 101: A primer for marketers

Understand how location data can be used for efficient, effective and responsible marketing. Taylor Peterson on August 19, 2019 In our hyper-connected digital world, an omnichannel marketing approach helps brands bridge the gap between online and offline consumer behavior. But driving an effective multi-touchpoint strategy has its unique challenges – and oftentimes, our strategies are … Continue reading Location data 101: A primer for marketers

How Small Businesses Can Use Location Data to Fuel Decisions

Liz Weinsten — July 5, 2019 — July 5, 2019 Providing SMBs with the tools they need to maximize local marketing initiatives A recent survey conducted by RIS News and IHL Group found that 58% of retailers in North America were planning on investing in proximity or location-based marketing in 2019.* This is an interesting … Continue reading How Small Businesses Can Use Location Data to Fuel Decisions

Location-based marketing: What works and what doesn’t in a campaign

Geotargeting campaigns need to manage three fundamental elements: regulation changes, a proliferation of new data sources and attribution. Brian Handly on April 29, 2019 Marketers continue to invest their digital dollars in mobile advertising with campaigns utilizing location data to improve their relevance and effectiveness. BIA Advisory Services shows that marketers will spend over $26 … Continue reading Location-based marketing: What works and what doesn’t in a campaign

How TikTok and Spotify could win through location-based marketing

There are many opportunities for apps and businesses to collaborate on co-branded experiences tied to brick-and-mortar locations. Adam Dorfman on March 26, 2019 TikTok, the video creation app, is looking to monetize its popularity, and for good reason: since its founding in 2016, TikTok has achieved one billion downloads. It was reported recently that TikTok … Continue reading How TikTok and Spotify could win through location-based marketing

Search Tops Digital Media Buys For Large Local Advertisers

Search Tops Digital Media Buys For Large Local Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, December 17, 2018 Traditional forms of advertising dominate media buys for big local advertisers, but many still look to support innovative types of technology. The larger advertisers are not planning to increase budgets as much as the smaller ones, but … Continue reading Search Tops Digital Media Buys For Large Local Advertisers

Location attribution goes mainstream, as Pandora marks 400th campaign with the KPI

Greg Sterling on September 6, 2018     Pandora has been working with location analytics provider Placed (owned by Snap) over the last four years. The two have been measuring the offline impact and incremental visitation lift from Pandora campaigns in the fast food, retail and tourism verticals. Pandora uses offline measurement to track the efficacy … Continue reading Location attribution goes mainstream, as Pandora marks 400th campaign with the KPI