Gen Z, Millennials Drive Brands To Achieve Halo Effect by Kathy Sheehan , Op-Ed Contributor, September 1, 2021 Many brands want to live under the halo effect, but it’s not something that can be bought or acquired. It happens organically to brands with a strong and authentic stand on important social causes. The halo effect … Continue reading Gen Z, Millennials Drive Brands To Achieve Halo Effect
Chris Weissman July 15, 2021 Full disclosure: I am old. I am so old that I recall a time when automobiles required keys. The introduction of New Coke wasn’t something I read in a marketing textbook, I lived it in real time. I’ve watched the emergence of four generations of consumers, from baby boomers to … Continue reading Gen Z: A Counterintuitive Cohort
Tom Martin June 22, 2021 Should we be on [insert name of new or hot social network here] or [established social media platform]? This is easily the most common question our digital strategy clients pose to us. And interestingly of late, the question tends to focus on two of the biggest social media platforms – … Continue reading Should My Company Focus on Facebook or Instagram to Reach Gen Z?
Sammy Courtright June 4, 2021 Between the pandemic, working from home, and other events that have taken place in the world over the past year, Ten Spot was eager to find out what the current state of company culture, workplace behavior, and attitudes toward social issues in the workplace looked like and conducted a survey … Continue reading Gen Z: The Rising Force Set to Transform the Future Workplace
Sumeet Anand May 4, 2021 Content syndication on sites like Instagram can make your content go viral. Moreso, they offer a free way to mass share your content. Brand storytelling is an increasingly important part of a successful marketing strategy. It can be as simple as a single video—like the one posted on Instagram Reels—or … Continue reading How Gen Z Marketers Use Insta Reels for Content Syndication
Sammy Courtright February 1, 2021 The pandemic has been brutal for everyone, but imagine starting your very first job out of college from home, remote from your co-workers who you have never met in person. Gen Z is our workforce’s future, and their careers are off to a very unusual start. Ten Spot’s recent employee … Continue reading 5 Ways Companies Can Set Gen Z Workers Up for Success
Hachem Ramki November 11, 2020 Gen Z is estimated to make up between 34% to 40% of the global workforce by the end of 2020, making them one of the more important demographics for the workplace. This generation’s profile makes it a valuable asset to organizations. Their modern viewpoint, their affinity for technology, and creative … Continue reading 4 Tips for Hiring and Retaining Gen Z Talent
Laura Krajewski June 25, 2020 You’re in a meeting with some co-workers and one of the older team members in the room says “Daaaa Bearsss!” A rise of laughter erupts from a handful of other employees. Several of the younger employees give polite smirks while looking clearly out of the loop. Then someone says, “Haven’t … Continue reading How to Tackle the Challenges of Managing a Multi-Generational Workforce: 2 Challenges (and Advantages) to Managing a Call Center Composed of Workers Across Different Generations
What’s Important To Gen Z Now? by Laurie Sullivan @lauriesullivan, June 3, 2020 Rebellious yet positive, Gen Z will change society with their influence and viewpoints on racial equality, especially among the tech-savvy. In a recent study, some 67% of Gen Zers said they are tolerant of all races, while 65% are accepting of differences … Continue reading What’s Important To Gen Z Now?
68% of 18 to 24-year-olds expect brands to contribute to society, finds a survey of more than 11,000 young adults. Amy Gesenhues on October 24, 2019 Gen Z — young adults currently ranging in age from 18 to 24-years-old — is a powerful consumer block. The group spends an estimated $143 billion a year and … Continue reading Want to connect with the Gen Z crowd? Don’t shy away from social issues