Category Archives: Generation Z

3 Things Gen-Z Employees Expect From Their Workplace

Matt Thomas November 10, 2021 Gen-Z has entered the workplace, making up around 24% of the workforce in 2020. And this number will only grow in the coming years. One might assume that this generation may have similar needs compared to previous generations. However, the requirements of this new working generation do vary, begging the … Continue reading 3 Things Gen-Z Employees Expect From Their Workplace →

Gen Z Wants More Diverse Representation In Research

Generation Z

Gen Z Wants More Diverse Representation In Research by Kathy Sheehan , Op-Ed Contributor, October 1, 2021 On a recent panel, we spoke to a Gen Z audience about ways to make research a truly diverse and safe space for all participants. One example of a company stepping up and filling a void regarding diversity … Continue reading Gen Z Wants More Diverse Representation In Research →

Gen Z, Millennials Drive Brands To Achieve Halo Effect

Generation Z

Gen Z, Millennials Drive Brands To Achieve Halo Effect by Kathy Sheehan , Op-Ed Contributor, September 1, 2021 Many brands want to live under the halo effect, but it’s not something that can be bought or acquired. It happens organically to brands with a strong and authentic stand on important social causes. The halo effect … Continue reading Gen Z, Millennials Drive Brands To Achieve Halo Effect →

Gen Z: A Counterintuitive Cohort

Generation Z

Chris Weissman July 15, 2021 Full disclosure: I am old. I am so old that I recall a time when automobiles required keys. The introduction of New Coke wasn’t something I read in a marketing textbook, I lived it in real time. I’ve watched the emergence of four generations of consumers, from baby boomers to … Continue reading Gen Z: A Counterintuitive Cohort →

Should My Company Focus on Facebook or Instagram to Reach Gen Z?

Generation Z

Tom Martin June 22, 2021 Should we be on [insert name of new or hot social network here] or [established social media platform]? This is easily the most common question our digital strategy clients pose to us. And interestingly of late, the question tends to focus on two of the biggest social media platforms – … Continue reading Should My Company Focus on Facebook or Instagram to Reach Gen Z? →

Gen Z: The Rising Force Set to Transform the Future Workplace

Generation Z

Sammy Courtright June 4, 2021 Between the pandemic, working from home, and other events that have taken place in the world over the past year, Ten Spot was eager to find out what the current state of company culture, workplace behavior, and attitudes toward social issues in the workplace looked like and conducted a survey … Continue reading Gen Z: The Rising Force Set to Transform the Future Workplace →

How Gen Z Marketers Use Insta Reels for Content Syndication

Generation Z

Sumeet Anand May 4, 2021 Content syndication on sites like Instagram can make your content go viral. Moreso, they offer a free way to mass share your content. Brand storytelling is an increasingly important part of a successful marketing strategy. It can be as simple as a single video—like the one posted on Instagram Reels—or … Continue reading How Gen Z Marketers Use Insta Reels for Content Syndication →

5 Ways Companies Can Set Gen Z Workers Up for Success

Generation Z

Sammy Courtright February 1, 2021 The pandemic has been brutal for everyone, but imagine starting your very first job out of college from home, remote from your co-workers who you have never met in person. Gen Z is our workforce’s future, and their careers are off to a very unusual start. Ten Spot’s recent employee … Continue reading 5 Ways Companies Can Set Gen Z Workers Up for Success →

4 Tips for Hiring and Retaining Gen Z Talent

Generation Z

Hachem Ramki November 11, 2020 Gen Z is estimated to make up between 34% to 40% of the global workforce by the end of 2020, making them one of the more important demographics for the workplace. This generation’s profile makes it a valuable asset to organizations. Their modern viewpoint, their affinity for technology, and creative … Continue reading 4 Tips for Hiring and Retaining Gen Z Talent →

How to Tackle the Challenges of Managing a Multi-Generational Workforce: 2 Challenges (and Advantages) to Managing a Call Center Composed of Workers Across Different Generations

Generation Z

Laura Krajewski June 25, 2020 You’re in a meeting with some co-workers and one of the older team members in the room says “Daaaa Bearsss!” A rise of laughter erupts from a handful of other employees. Several of the younger employees give polite smirks while looking clearly out of the loop. Then someone says, “Haven’t … Continue reading How to Tackle the Challenges of Managing a Multi-Generational Workforce: 2 Challenges (and Advantages) to Managing a Call Center Composed of Workers Across Different Generations →