Category Archives: Generation Z

Want to connect with the Gen Z crowd? Don’t shy away from social issues

68% of 18 to 24-year-olds expect brands to contribute to society, finds a survey of more than 11,000 young adults. Amy Gesenhues on October 24, 2019  Gen Z — young adults currently ranging in age from 18 to 24-years-old — is a powerful consumer block. The group spends an estimated $143 billion a year and … Continue reading Want to connect with the Gen Z crowd? Don’t shy away from social issues

How Businesses Need To Adapt Their Training to Make Way for Generation Z

Aashish Sharma — October 20, 2019 Follow @ineedseo Historically speaking, society has a way of stereotyping generations into pigeonholes for the neatness of media reports. In truth; each generation contains a plethora of differences even between themselves, let alone between each other. Businesses will always need to adapt to suit the skills and training needs … Continue reading How Businesses Need To Adapt Their Training to Make Way for Generation Z

This Generation Is Reshaping Our World (It’s Not the One You Think)

Judi Friedman — October 30, 2018 — October 30, 2018 For decades, conventional wisdom has cast Generation X—those born between the early 1960s and mid-1980s—as too disreputable, too insignificant or too uncategorizable for advertisers to bother with. Some research suggests that they are a small, iconoclastic group of skeptical budgeters who are rarely swayed by … Continue reading This Generation Is Reshaping Our World (It’s Not the One You Think)