Category Archives: Agency Business

Got a Bad Case of ‘Get-There-itis’ at Your Agency?

Karl Sakas — January 31, 2020 Free-Photos / Pixabay When your situation changes significantly, do you typically stop to regroup… or keep going anyway? We often keep going: In psychology, this is known as plan-continuation bias, defined as “the tendency of people to continue with an original course of action that is no longer viable.” … Continue reading Got a Bad Case of ‘Get-There-itis’ at Your Agency?

Starting a Digital Marketing Agency – First Steps to Take

Arsalan Sajid — January 26, 2020 “An intangible impulse of thought can be transmuted into its physical counterpart.” – Nepolean Hill. You might have read many blogs or books before landing on this article, but you’re still searching for a ‘simple reason’ to start your digital marketing agency. Guess what? You’re in the right place. … Continue reading Starting a Digital Marketing Agency – First Steps to Take

Difficult Strategic Decisions: 10 Step-by-Step Agency Examples

Karl Sakas — January 16, 2020 Need to make some difficult strategic decisions? See my 10 step-by-step examples! Ready to make some tough strategic decisions at your agency, but need some tips on where to start? Read on! In my work, I’ve noticed certain strategic decisions that occur in many agencies. Each scenario is unique… … Continue reading Difficult Strategic Decisions: 10 Step-by-Step Agency Examples

When is it Time to Hire an Influencer Marketing Agency?

Dan Fries — December 19, 2019 Influencer marketing agencies can be a real asset to your business, delivering rapid customer engagement and expansion of your audience base. However, many companies are hesitant to enter into the world of influencer marketing, either by hiring an agency or by pursuing this strategy in-house. In some ways, this … Continue reading When is it Time to Hire an Influencer Marketing Agency?

Toward A Better Agency Review Process

Toward A Better Agency Review Process by Maarten Albarda , Featured Contributor, November 29, 2019 The following was previously published in an earlier edition of Media Insider. It has been relatively quiet on the Association of National Advertisers (ANA) and American Association of Advertising Agencies (4A’s) front. The animosity between the two parties regarding transparency … Continue reading Toward A Better Agency Review Process