Tom Whatley November 9, 2020 Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. Knapp talks about focusing on only the essential activities for shipping new products and testing new ideas. As advocated in the book, I felt the idea of using restraint would help me quickly execute … Continue reading How to Craft (Or Pivot) Your Agency Value Proposition
Esther Cohen September 25, 2020 If you’re thinking about starting an agency, you need to build strong foundations. Follow these four principles to build a future-ready agency. The year is 1990. You’ve decided to go into the creative business. You want to make video ads for brands. TV is the future, after all. Didn’t Video … Continue reading How to (Re)Build a Creative Agency Today: 4 Key Principles
Karl Sakas August 7, 2020 Agency roles fit into 6 categories: AM, PM, SME, Strategist, BizDev, and Support. Agency owners frequently ask me for advice on agency structure and roles, including how to change team structure as they grow. The right approach is unique to your agency, but there’s a universal factor—all agency roles fit … Continue reading Agency Optimization Shortcut: Understand the 6 Agency Roles
Hannah Cohen July 20, 2020 How will the world change in 10 years? What can your agency do to keep up? Find some answers in this blog post. Let’s rewind the clock to January 2010. The iPhone is barely three years old. Facebook is two years away from its IPO. And Uber wouldn’t have its … Continue reading The Agency in 2030: Preparing for the Future, Today
Karl Sakas July 17, 2020 Be proactive: Follow my 4 steps to help you prepare for employee turnover at your agency. As an agency leader, you face an inevitable reality: 100% of your employees will eventually leave you, whether voluntarily or involuntarily. Agency benchmark: your annual employee turnover should be under 20%. The good news … Continue reading Prepare for Employee Turnover at Your Agency… Because Everyone Will Leave You Eventually
Hannah Cohen — June 8, 2020 Free-Photos / Pixabay Time tracking is essential for smoother agency operations. Learn why it’s important and how to do it right. The agency world revolves around time. Deadlines, launch dates, billable hours – everything you do has a temporal component. Your agency becomes more successful when it can bill … Continue reading The Agency Guide to Effortless Time Tracking
Veronica Krieg — May 18, 2020 Throwing a cloak of invisibility over your metrics drains agent performance. When your agents don’t know how they’re measured or what metrics to hit, burnout looms on the horizon and agents can’t reach their full potential. It’s not for a lack of effort, though. It’s because they don’t have … Continue reading 4 Mistakes You’re Making with Dashboards & Reporting: Use Data to Up-Level Call Center Agent Performance (Not to Feed a Cycle of Brain-Drain)
Hannah Cohen — May 11, 2020 With COVID-19 lockdowns ending, you have to create a plan to get back on track. Follow these 13 tips to tackle the post-lockdown world. After weeks, lockdowns are slowly being lifted around the world. And businesses around the world are asking the same question: Now what? Do you continue … Continue reading 13 Essential Agency Tips to Tackle the Post-Lockdown World
Randy Milanovic — May 7, 2020 Ask the average business leader what they want from their web partner and they may tell you it’s a killer website. Okay, so you know making it pretty isn’t enough… they might also mention prompt service, transparent billing, or consistent lead generation results. These are all good answers of … Continue reading Are You Missing Out on the Most Critical Digital Agency Deliverable?
As we progress, it is important to adapt your strategy, organization and communication. John Lincoln on May 1, 2020 If you own an agency, or are with an agency, you are probably wondering how things will change due to COVID-19. I’ve spent a good amount of time thinking about this and here is what I … Continue reading 3 ways digital marketing agencies will change due to COVID-19
