As AI agents take over product discovery, marketers risk losing pricing power and customer relationships unless they own the underlying data. By Ana Mourão Published on July 24, 2026 The agentic commerce conversation inside marketing teams narrowed to a single question: how do we get the AI to recommend us? It’s a reasonable … Continue reading The real risk in agentic commerce
Category Archives: Agency Business
Ready or not, welcome to the era of the agentic CDP
Trying to navigating the shifts in the CDP market can feel dizzying. Here’s what we learned from last week’s agentic CDP news. By Mike Pastore Published on June 22, 2026 After a wave of consolidation over the past six years, more than a few martech minds wondered if the CDP was a better … Continue reading Ready or not, welcome to the era of the agentic CDP
Payments To Agencies, Freelancers Increasingly Delayed
Payments To Agencies, Freelancers Increasingly Delayed by Laurie Sullivan , Staff Writer, June 2, 2026 A recent analysis of companies that tracks digital media payments and invoices across the ad industry shows more than half made to publishers and platforms are now late – and the problem appears to be getting worse. The Kaplan Group … Continue reading Payments To Agencies, Freelancers Increasingly Delayed
Perplexity Turns Mac Mini Into 24-Hour Agent Despite Amazon Lawsuit
Perplexity Turns Mac Mini Into 24-Hour Agent Despite Amazon Lawsuit by Laurie Sullivan , Staff Writer, March 12, 2026 Perplexity seems to have abandoned its advertising model in February to focus on optimizing results on its engine for queries, and AI agents and software for enterprises, despite a court ruling that it must stop using … Continue reading Perplexity Turns Mac Mini Into 24-Hour Agent Despite Amazon Lawsuit
Pegasystems unveils agentic coordination solution
At Pegaworld, the company showcased AI-powered tools to simplify how enterprises automate work, build applications and upgrade outdated systems. Constantine von Hoffman on June 2, 2025 Pegasystems kicked off the Pegaworld user fest today by announcing a range of AI-powered tools designed to simplify how enterprises automate work, build applications and upgrade outdated systems. … Continue reading Pegasystems unveils agentic coordination solution
Why independent agencies are built for the future
May 21, 2025 Why independent agencies are built for the future BY Michael McIntyre People keep telling me that big agencies are the future—that you need massive scale, deep pockets, and cutting-edge tech to survive. But after 25 years in this business, I’ve seen firsthand that raw creativity and genuine curiosity still drive the best work. … Continue reading Why independent agencies are built for the future
How to build a $10 million SEO agency by Page One Power
From ranking to riches – how one SEO firm mastered positioning, marketing and management to build an empire. Page One Power on February 6, 2024 Jon and Zach Ball in 2011 What does it take to build a $ 10 million agency? Let’s break it down. A $ 10 million agency generates an average of … Continue reading How to build a $10 million SEO agency by Page One Power
Why agencies need to work closely with client RevOps teams
Integrate with RevOps to drive campaign success. Understand sales processes and align tracking to convert digital marketing into revenue. Greg Manfre on January 22, 2024 Imagine this: Your agency has created a clear and effective digital marketing plan. You have worked closely with the client, prepared all the necessary content, assets and targeting, and are … Continue reading Why agencies need to work closely with client RevOps teams
Agency Finds Review Abuse, LSA Reviewjacking On Google
Agency Finds Review Abuse, LSA Reviewjacking On Google by Laurie Sullivan , Staff Writer @lauriesullivan, December 7, 2023 Review stars disappeared overnight from search results for many businesses in 2019, but rich-snippet stars for locations that were part of large multi-location chain quickly reappeared. Some SEOs found workarounds for smaller businesses, like using product review schema, to get … Continue reading Agency Finds Review Abuse, LSA Reviewjacking On Google
Agencies Fear Missing AI Adoption
Agencies Fear Missing AI Adoption by Laurie Sullivan , Staff Writer @lauriesullivan, December 6, 2023 Agencies refuse to be left behind in the artificial intelligence (AI) frenzy. Many expect the AI-driven savings to more than double year-over-year (YoY), increasing by 134% in 2024. About 25% of larger agencies with more than 100 employees expect more than … Continue reading Agencies Fear Missing AI Adoption