Category Archives: Agency Business

Agency Finds Review Abuse, LSA Reviewjacking On Google

Agency Finds Review Abuse, LSA Reviewjacking On Google by Laurie Sullivan , Staff Writer @lauriesullivan, December 7, 2023 Review stars disappeared overnight from search results for many businesses in 2019, but rich-snippet stars for locations that were part of large multi-location chain quickly reappeared. Some SEOs found workarounds for smaller businesses, like using product review schema, to get … Continue reading Agency Finds Review Abuse, LSA Reviewjacking On Google

Hudson Hawks: How A Promising Agency Tech Startup Struck Out With Holding Cos., Stiffed Lots Of People

Hudson Hawks: How A Promising Agency Tech Startup Struck Out With Holding Cos., Stiffed Lots Of People by Joe Mandese  @mp_joemandese, August 24, 2023 This story begins with a string board, because that’s how it was pieced together and it’s the best way to illustrate it for you. I’d been covering promising agency tech startup … Continue reading Hudson Hawks: How A Promising Agency Tech Startup Struck Out With Holding Cos., Stiffed Lots Of People

It’s Doable: Disabled Marketing Veterans Launch Creative Agency

It’s Doable: Disabled Marketing Veterans Launch Creative Agency by Richard Whitman , Columnist, June 30, 2023 Two ad holding company veterans have launched what they are calling the first creative agency—called Doable—that is founded and staffed by talent with disabilities.   The founders include Hugh Boyle and Bob Wagner. Their mission is to improve representation of … Continue reading It’s Doable: Disabled Marketing Veterans Launch Creative Agency

Performance Agency Integrates With Walmart Connect DSP

Performance Agency Integrates With Walmart Connect DSP by Laurie Sullivan , Staff Writer @lauriesullivan, June 15, 2023 Acorn Influence, a New Engen performance marketing company, has integrated with Walmart Connect’s Demand-Side Platform (DSP) to create an offering in partnership with The Trade Desk. Walmart Connect DSP is a multichannel platform, allowing brands to place content across mobile, display, and connected … Continue reading Performance Agency Integrates With Walmart Connect DSP

WFA Report Finds More Agencies Comfortable Pushing Back On Performance Evaluations

WFA Agencies Comfortable Pushing Back On Performance Evaluations by Steve McClellan  @mp_mcclellan, December 1, 2022 Clients may pay the bills, but a new report from the World Federation of Advertisers (WFA) indicates that agencies feel more comfortable than in past years sharing honest criticism with the brands that pay them when it comes to measuring … Continue reading WFA Report Finds More Agencies Comfortable Pushing Back On Performance Evaluations

Web3 content and capabilities from an agency’s perspective

Razorfish’s Cristina Lawrence shares her agency’s vision on how to get brands plugged into Web3. Chris Wood on November 10, 2022 Recently, Razorfish (part of Publicis Groupe) rolled out new services dedicated to launching brands on Web3 and supporting activations in emerging virtual spaces. For brand marketers scratching their heads at all the possibilities, and … Continue reading Web3 content and capabilities from an agency’s perspective