Category Archives: Agency Business

How to (Re)Build a Creative Agency Today: 4 Key Principles

Esther Cohen September 25, 2020 If you’re thinking about starting an agency, you need to build strong foundations. Follow these four principles to build a future-ready agency. The year is 1990. You’ve decided to go into the creative business. You want to make video ads for brands. TV is the future, after all. Didn’t Video … Continue reading How to (Re)Build a Creative Agency Today: 4 Key Principles

Agency Optimization Shortcut: Understand the 6 Agency Roles

Karl Sakas August 7, 2020 Agency roles fit into 6 categories: AM, PM, SME, Strategist, BizDev, and Support. Agency owners frequently ask me for advice on agency structure and roles, including how to change team structure as they grow. The right approach is unique to your agency, but there’s a universal factor—all agency roles fit … Continue reading Agency Optimization Shortcut: Understand the 6 Agency Roles

Prepare for Employee Turnover at Your Agency… Because Everyone Will Leave You Eventually

Karl Sakas July 17, 2020 Be proactive: Follow my 4 steps to help you prepare for employee turnover at your agency. As an agency leader, you face an inevitable reality: 100% of your employees will eventually leave you, whether voluntarily or involuntarily. Agency benchmark: your annual employee turnover should be under 20%. The good news … Continue reading Prepare for Employee Turnover at Your Agency… Because Everyone Will Leave You Eventually

4 Mistakes You’re Making with Dashboards & Reporting: Use Data to Up-Level Call Center Agent Performance (Not to Feed a Cycle of Brain-Drain)

Veronica Krieg — May 18, 2020 Throwing a cloak of invisibility over your metrics drains agent performance. When your agents don’t know how they’re measured or what metrics to hit, burnout looms on the horizon and agents can’t reach their full potential. It’s not for a lack of effort, though. It’s because they don’t have … Continue reading 4 Mistakes You’re Making with Dashboards & Reporting: Use Data to Up-Level Call Center Agent Performance (Not to Feed a Cycle of Brain-Drain)

Are You Missing Out on the Most Critical Digital Agency Deliverable?

Randy Milanovic — May 7, 2020 Ask the average business leader what they want from their web partner and they may tell you it’s a killer website. Okay, so you know making it pretty isn’t enough… they might also mention prompt service, transparent billing, or consistent lead generation results. These are all good answers of … Continue reading Are You Missing Out on the Most Critical Digital Agency Deliverable?

Small agencies brace for impact, but say remote work isn’t slowing them down

Many expect client budget and project changes will have a negative effect on their businesses. Ginny Marvin on March 26, 2020 Small agency leaders are feeling skeptical about the near-term even as they express confidence in their teams’ ability to work remotely amid the coronavirus outbreak. That’s according to a survey of 250 predominantly small … Continue reading Small agencies brace for impact, but say remote work isn’t slowing them down