Karl Sakas — January 31, 2020 Free-Photos / Pixabay When your situation changes significantly, do you typically stop to regroup… or keep going anyway? We often keep going: In psychology, this is known as plan-continuation bias, defined as “the tendency of people to continue with an original course of action that is no longer viable.” … Continue reading Got a Bad Case of ‘Get-There-itis’ at Your Agency?
Past winners of our coveted Agency of the Year awards — awarded for both SEM and SEO specialties — have included Metric Theory, Rise Interactive, Wolfgang Digital and Wpromote. Make 2020 the year you and your team are awarded the highest honor in search. Katie Jordan on January 30, 2020 Did you and your team … Continue reading How to win Agency of the Year: Interview with a judge
Kaitlin Forbes — January 27, 2020 Having access to the right self-serve technology is a huge selling point for brands. In fact, 73% of large and 80% of mid-size brand marketers agree that optimization is the most important capability a mid-market agency should have. This includes having the ability to optimize in-house and in real-time. … Continue reading The Benefit of Self-Serve DSPs for Agencies
Arsalan Sajid — January 26, 2020 “An intangible impulse of thought can be transmuted into its physical counterpart.” – Nepolean Hill. You might have read many blogs or books before landing on this article, but you’re still searching for a ‘simple reason’ to start your digital marketing agency. Guess what? You’re in the right place. … Continue reading Starting a Digital Marketing Agency – First Steps to Take
Tom Martin — January 19, 2020 This week RSW/US released its New Year Outlook 2020 Survey Report and based on the content, I think smaller, independent and/or specialist agencies will need to step up their biz dev game and learn to Sell Greatly this year or get left behind. Let’s talk about why. Clients Plan … Continue reading Where Should Your Agency Focus Your New Biz Efforts In 2020?
Karl Sakas — January 16, 2020 Need to make some difficult strategic decisions? See my 10 step-by-step examples! Ready to make some tough strategic decisions at your agency, but need some tips on where to start? Read on! In my work, I’ve noticed certain strategic decisions that occur in many agencies. Each scenario is unique… … Continue reading Difficult Strategic Decisions: 10 Step-by-Step Agency Examples
Aleh Barysevich — January 9, 2020 Picking tools for a digital marketing agency can be tricky: you need something efficient that will suit multiple clients with different needs and at the same time won’t deplete your marketing budget completely. Besides, some clients might have their own preferences when it comes to the tool stack: it’s … Continue reading 7 of the Best Social Media Tools for Agencies
Dan Fries — December 19, 2019 Influencer marketing agencies can be a real asset to your business, delivering rapid customer engagement and expansion of your audience base. However, many companies are hesitant to enter into the world of influencer marketing, either by hiring an agency or by pursuing this strategy in-house. In some ways, this … Continue reading When is it Time to Hire an Influencer Marketing Agency?
Esther Cohen — December 4, 2019 How will marketing change in the coming decade? What will the agency of the future look like in 2030? Find some answers in this thought piece. 2020. It just rolls off the tongue. Two decades into the new millennia. Three decades into the digital revolution. So much has changed … Continue reading Vision 2030: What Will the Agency of the Future Look Like?
Toward A Better Agency Review Process by Maarten Albarda , Featured Contributor, November 29, 2019 The following was previously published in an earlier edition of Media Insider. It has been relatively quiet on the Association of National Advertisers (ANA) and American Association of Advertising Agencies (4A’s) front. The animosity between the two parties regarding transparency … Continue reading Toward A Better Agency Review Process