Category Archives: Influencer Strategy

The ROI of Influencer Marketing

Steven Tulman — February 27, 2017 Follow @StevenTulman— February 27, 2017 Calculating ROI for Influencer Marketing – www.socialpulsemarketing.com Digital marketers and PR professionals know that consumers these days pay less attention to a brand’s message unless it comes from a source they trust. Enter the social media influencer. Influencer marketing, when planned out and executed … Continue reading The ROI of Influencer Marketing

How To Pick Influencers To Promote Your Product

Sam Davtyan — February 11, 2017 Follow @samdavtyan— February 11, 2017 Influencer marketing is perhaps one of the most profitable strategies that businesses could invest in. A study conducted by SimplyMeasured showed that nearly 92 percent of consumers trust recommendations from peers and trusted authorities while purchasing a product. Not just that, another study published … Continue reading How To Pick Influencers To Promote Your Product

Want to Build Strong Influencer Relationships? Focus On Ease and Value

Alicia Esposito — January 27, 2017 — January 27, 2017 Whether we’re shopping for a new pair of shoes, researching a flat-screen TV we’ve been eyeing or investigating a new solution for our business, we often seek social validation. This validation can come in many forms: through our peers, analysts, authors, celebrities…even everyday people we … Continue reading Want to Build Strong Influencer Relationships? Focus On Ease and Value