Niraj Ranjan — September 5, 2017 — September 5, 2017 Influencer relationships are precious. They require a certain amount of dedication, persistence, and careful nurturing to maintain. If you are lucky, you may start seeing positive results instantly. But, most of the time you’ll have to wait for a while to see any kind of … Continue reading 7 Mistakes That Can Kill Your Influencer Relationships
Megan Ritter — August 26, 2017 Follow @megmarieritter — August 26, 2017 Leveraging influencer outreach is a powerful marketing strategy you need to pay close attention to. Simply creating content is not enough to secure those coveted higher rankings keeping you up at night. You need to expand your audience reach and connect in a … Continue reading How To Leverage Influencer Outreach For Higher Rankings
Mona Hellenkemper — August 4, 2017 — August 4, 2017 From 50 to 550,000 Dollars per Post, we have seen it all: Small influencers who charge next to nothing for a whole bunch of posts and celebs asking for jaw-dropping amounts of money for one single Instagram picture. Some demands seem just downright audacious, but … Continue reading $50 or $500,000? How To Price An Influencer In 3 Simple Steps
Kelly Haddock — July 14, 2017 — July 14, 2017 Just what is an influencer and why are they so important for your business? Well. People with the power to influence others through social or traditional media can be crucial for the success of your organization. They speak to your customers, your prospects and your … Continue reading Want to Influence Your Influencers? Play Nice.
Danielle Wiley — July 7, 2017 Follow @swaygroup — July 7, 2017 MIH83 / Pixabay Have you ever received a generic comment on your Instagram post from someone you’re not friends with? What about a Twitter follow from a stranger who has none of the same interests as you? Peculiar, right? Well according to a … Continue reading The End of Instagram Automation and the Rise of the Micro-Influencer
Joe Elliott — June 30, 2017 — June 30, 2017 Are you fed up with being ignored by influential people in your niche? Does every email you send seem to fall into the darkest depths of the digital ether? Do you find yourself hopefully checking your email inbox anyway, patiently waiting for that magic reply? … Continue reading 10 Ways To Build Powerful Connections With Influencers
Alex Ditty — June 21, 2017 Follow @seenmoment — June 21, 2017 Managing influencer compensation for your next campaign Determining influencer compensation can be tricky for even the savviest influencer marketing experts. The discovery process, finding the right influencers for your campaign, is hard enough. But once you’ve identified a good fit, you need to … Continue reading How Much Should I Pay Influencers?
Murray Newlands — June 19, 2017 Follow @murraynewlands— June 19, 2017 geralt / Pixabay Nowadays, there are influencers for virtually every industry. Despite popular belief, influencer marketing isn’t limited to fashion, sports, and lifestyle brands. Because of this, it can be extremely difficult for brands to identify their ideal influencer. Although there is now a … Continue reading Identifying The Ideal Influencer For Your Business
Bonnie Harris — June 16, 2017 Follow @waxmarketing— June 16, 2017 Why consider micro-influencer marketing? Influencer marketing is already regarded as one of the most popular and reliable techniques in online marketing. Meanwhile, micro-influencer marketing is emerging as the order of the day for many online marketers. Not only big companies but smaller ones are … Continue reading A Guide to Micro-Influencer Marketing [Infographic]
By now you’ve probably heard about the disaster that was the Fyre Festival. The island dust has settled, but the scrutiny of who and what went wrong from media outlets and analysts is still going strong. Sadly, many of the post-festival articles place partial blame on the shoulders of influencers who were paid to promote … Continue reading Influencers Can’t Fix Your Crappy Idea