Category Archives: Influencer Strategy

Influencer Culture vs Celebrity Culture: How Marketing Has Changed

JP De Silva March 25, 2021 The rise of social media has provided companies with a new way to engage with their target audience. This has led to changes in the way they market their products. Celebrity endorsement has been a marketing mainstay since the 1800s. However, as more and more of their target audiences … Continue reading Influencer Culture vs Celebrity Culture: How Marketing Has Changed →

How to Become an Influencer to Grow Your Business Online

Influencer Strategy

Victoria Taylor January 28, 2021 Being an influencer is considered much more than a selfie posting Instagram user, now it’s one of the top marketing tactics used to help brands reach millions of followers. We know the benefits of influencer marketing as a marketer. But the benefits of being an influencer is just as good. … Continue reading How to Become an Influencer to Grow Your Business Online →

The New Breed of Influencer

Influencer Strategy

Milosz Krasinski January 12, 2021 The New Breed Of Influencer – Why the general public is now more influential than the rich and famous and, how brands can tap into this using social listening PayPerPost article snippet In 2006, PayPerPost became the first marketplace to commission bloggers to create content for brands and, just like … Continue reading The New Breed of Influencer →

75% of Marketers Have Shifted Spend From Creative Agencies to Influencers – This is Why

Influencer Strategy

Aaron Brooks — March 3, 2020 Influencer generated assets are outperforming those led by brands according to Vamp’s new study of global marketers It wasn’t long ago that marketers were reliant on agencies to create their advertising collateral. Big brands were employing big agencies, for big budget strategies. Assets were created by the few and … Continue reading 75% of Marketers Have Shifted Spend From Creative Agencies to Influencers – This is Why →

3 Steps to Grow Your Impact and Influence

Influencer Strategy

Stephanie Ockerman — January 4, 2020 Follow @thetravelchica You have a big heart and a lot of determination, and you want to create a better world. That may mean empowering and supporting your team. Perhaps it means challenging policies and systems that are holding people back. And maybe it means creating a compelling vision for … Continue reading 3 Steps to Grow Your Impact and Influence →

What Types Of Media, Advertising, Technology Influence Customers

Influencer Strategy

What Types Of Media, Advertising, Technology Influence Customers by Laurie Sullivan @lauriesullivan, December 18, 2019 Media that influences consumers to visit quick service (QSR) and fast casual (FCR) restaurants is all over the map. Although consumers experience sensory overload — especially during the holidays — digital ads on mobile devices and computers rank highest at … Continue reading What Types Of Media, Advertising, Technology Influence Customers →

7 of the Best Tools to Find Influencers on Social Media [Infographic]

Influencer Strategy

Anna Bredava — November 24, 2019 Follow @anna_bredava Marketing is a niche that gets harder every day. Less and less people trust any kinds of ads, be that an old-school billboard or a highly-targeted Facebook ad. With the ever-growing plethora of websites and only 10 first positions in Google, SEO is becoming reserved for the … Continue reading 7 of the Best Tools to Find Influencers on Social Media [Infographic] →

Are ‘influencers’ scam artists or gatekeepers?

Influencer Strategy

Influencers are steroids, sometimes they inject a quick burst of needed energy and sometimes they do nothing but cause cancer. Nick Shackelford on November 19, 2019 For the general public, the term “influencers” usually brings up one of two images: A YouTube star who promotes products on Instagram they get for free The [expletive] who … Continue reading Are ‘influencers’ scam artists or gatekeepers? →

Why Influencer Requests Fail (Plus Solutions)

Influencer Strategy

Qhubekani Nyathi — October 8, 2019 Follow @qtnyathi Collaboration is the name of the game in online marketing these days. More and more brands now realize the power of partnership. Joining hands with like-minded brands or bloggers yields bigger, better, and faster results. Whether you are doing a product launch, need affiliate partners or want … Continue reading Why Influencer Requests Fail (Plus Solutions) →

Why an Influencer Engagement Strategy Is Critical for Your Brand

Influencer Strategy

Linda Landers — August 30, 2019 Follow @GirlpowerPR — August 30, 2019 Influencer marketing has never before been so powerful or effective. In the past five years, it has grown from a supplemental marketing tactic into a $ 10 billion industry. With influencer engagement beating out both organic search and email marketing, 65% of marketers … Continue reading Why an Influencer Engagement Strategy Is Critical for Your Brand →