Category Archives: Influencer Strategy

Want to Build Strong Influencer Relationships? Focus On Ease and Value

Alicia Esposito — January 27, 2017 — January 27, 2017 Whether we’re shopping for a new pair of shoes, researching a flat-screen TV we’ve been eyeing or investigating a new solution for our business, we often seek social validation. This validation can come in many forms: through our peers, analysts, authors, celebrities…even everyday people we … Continue reading Want to Build Strong Influencer Relationships? Focus On Ease and Value

3 Research-Based Lessons on Media and Influencer Relations

Ashley Carlisle — December 29, 2016 — December 29, 2016 In the past, public relations professionals have gotten a bad reputation among journalists and even marketers. PR folks have been seen as spin doctors that flood the inboxes of time-starved reporters with irrelevant press releases and overly promotional content that’s of little value to anyone. … Continue reading 3 Research-Based Lessons on Media and Influencer Relations

5 Key Mistakes to Avoid When Working with Influencers

Alice Williams — December 16, 2016 — December 16, 2016 Influencer marketing—the use of internet personalities to drive brand awareness—is an effective and often necessary advertising strategy for small businesses that want to grow their audiences. The right endorsement can boost conversions tenfold. The rise of professional bloggers and social-media stars gives companies an opportunity … Continue reading 5 Key Mistakes to Avoid When Working with Influencers

4 things that can go wrong in an influencer campaign (and how to fix them)

Even the best influencer marketing campaigns can face challenges. Contributor Caitlin Jeansonne discusses the issues that can arise and how marketers should deal with them. Caitlin Jeansonne on December 7, 2016   Just as content marketing was on everyone’s lips a few years ago, 2016 was the year of “influencer marketing.” Working with content creators … Continue reading 4 things that can go wrong in an influencer campaign (and how to fix them)

How Different Social Media Influencers Equal Different Influence Results

Dhariana Lozano — December 5, 2016 Follow @DhariLo— December 5, 2016 Influencer marketing is a little more complicated than it seems. As if it isn’t hard enough to find influencers that fit your brand and target audience, another element to consider is the type of influence you’re looking for. In this post I’ll review 4 … Continue reading How Different Social Media Influencers Equal Different Influence Results