By now you’ve probably heard about the disaster that was the Fyre Festival. The island dust has settled, but the scrutiny of who and what went wrong from media outlets and analysts is still going strong. Sadly, many of the post-festival articles place partial blame on the shoulders of influencers who were paid to promote … Continue reading Influencers Can’t Fix Your Crappy Idea
Jeff Bullas — May 10, 2017 — May 10, 2017 Catching an Uber can be a small science experiment in human behaviour. Often the trip is more about the conversation not the destination. Starting the chat is not difficult and just requires asking a few questions. How long have you been driving for Uber? Then … Continue reading 10 Insider Tips On How To Become a Global Influencer
Randy Milanovic — April 27, 2017 Follow @kayak360— April 27, 2017 Who is the one expert you trust more than any other in the world? If you’re like most people, you probably thought of a scientist, a mentor, friend, or even a religious leader. And just like the rest, you would be completely wrong. Every … Continue reading Who is the Most Influential Person Ever?
Scott Sims — April 12, 2017 Follow @bscottsims— April 12, 2017 For decades, word-of-mouth promotion has been a substantial contributor to all kinds of business successes. The biggest issue about this type of marketing is the lack of a system to measure results and incoming traffic. With social media movement becoming increasingly relevant in marketing … Continue reading Using Micro-Influencers to Improve Your Brand on Instagram
Alex Ditty — March 15, 2017 Follow @seenmoment— March 15, 2017 How to build trust with your clients during program management This post is the third in a series of posts educating our agency partners on how to establish and cultivate the trust with their clients that is necessary for a successful influencer marketing campaign. … Continue reading Building Trust With Your Clients: Influencer Management
Alex Ditty — March 1, 2017 Follow @seenmoment— March 1, 2017 How to build trust with your clients during influencer approval This post is the third in a series of posts educating our agency partners on how to establish and cultivate the trust with their clients that is necessary for a successful influencer marketing campaign. … Continue reading Building Trust with your Clients: Influencer Approval
Steven Tulman — February 27, 2017 Follow @StevenTulman— February 27, 2017 Calculating ROI for Influencer Marketing – www.socialpulsemarketing.com Digital marketers and PR professionals know that consumers these days pay less attention to a brand’s message unless it comes from a source they trust. Enter the social media influencer. Influencer marketing, when planned out and executed … Continue reading The ROI of Influencer Marketing
Jay Palter — February 20, 2017 Follow @jaypalter— February 20, 2017 There is a Chinese proverb that says: The best time to plant a tree was 20 years ago. The next best time is now. You could say the exact same thing about building your online networks of influence. The best time to start building … Continue reading Today Is the Best Time to Plant Your Influence Tree
Dustin Goot — February 14, 2017 — February 14, 2017 If you saw Forbes’ second annual list of the highest-paid YouTube stars, you know that big name digital influencers are bringing in big money. That means that if your brand is looking to reach the millennial and Gen Z viewers who rabidly consume the content … Continue reading The Next Influencer Wave and How to Find It
Sam Davtyan — February 11, 2017 Follow @samdavtyan— February 11, 2017 Influencer marketing is perhaps one of the most profitable strategies that businesses could invest in. A study conducted by SimplyMeasured showed that nearly 92 percent of consumers trust recommendations from peers and trusted authorities while purchasing a product. Not just that, another study published … Continue reading How To Pick Influencers To Promote Your Product
