Stephanie Ockerman — January 4, 2020 Follow @thetravelchica You have a big heart and a lot of determination, and you want to create a better world. That may mean empowering and supporting your team. Perhaps it means challenging policies and systems that are holding people back. And maybe it means creating a compelling vision for … Continue reading 3 Steps to Grow Your Impact and Influence
Category Archives: Influencer Strategy
What Types Of Media, Advertising, Technology Influence Customers
What Types Of Media, Advertising, Technology Influence Customers by Laurie Sullivan @lauriesullivan, December 18, 2019 Media that influences consumers to visit quick service (QSR) and fast casual (FCR) restaurants is all over the map. Although consumers experience sensory overload — especially during the holidays — digital ads on mobile devices and computers rank highest at … Continue reading What Types Of Media, Advertising, Technology Influence Customers
7 of the Best Tools to Find Influencers on Social Media [Infographic]
Anna Bredava — November 24, 2019 Follow @anna_bredava Marketing is a niche that gets harder every day. Less and less people trust any kinds of ads, be that an old-school billboard or a highly-targeted Facebook ad. With the ever-growing plethora of websites and only 10 first positions in Google, SEO is becoming reserved for the … Continue reading 7 of the Best Tools to Find Influencers on Social Media [Infographic]
Are ‘influencers’ scam artists or gatekeepers?
Influencers are steroids, sometimes they inject a quick burst of needed energy and sometimes they do nothing but cause cancer. Nick Shackelford on November 19, 2019 For the general public, the term “influencers” usually brings up one of two images: A YouTube star who promotes products on Instagram they get for free The [expletive] who … Continue reading Are ‘influencers’ scam artists or gatekeepers?
Why Influencer Requests Fail (Plus Solutions)
Qhubekani Nyathi — October 8, 2019 Follow @qtnyathi Collaboration is the name of the game in online marketing these days. More and more brands now realize the power of partnership. Joining hands with like-minded brands or bloggers yields bigger, better, and faster results. Whether you are doing a product launch, need affiliate partners or want … Continue reading Why Influencer Requests Fail (Plus Solutions)
Why an Influencer Engagement Strategy Is Critical for Your Brand
Linda Landers — August 30, 2019 Follow @GirlpowerPR — August 30, 2019 Influencer marketing has never before been so powerful or effective. In the past five years, it has grown from a supplemental marketing tactic into a $ 10 billion industry. With influencer engagement beating out both organic search and email marketing, 65% of marketers … Continue reading Why an Influencer Engagement Strategy Is Critical for Your Brand
How to Find and Evaluate Social Media Influencers
Olivia Mason — July 26, 2019 — July 26, 2019 Social media influencer marketing is a powerful digital marketing strategy that can create quick sales conversions, increase brand visibility and drive genuine engagement for your company. Influencers are people who affect and inspire others through social media platforms. Companies can work with influencers to build … Continue reading How to Find and Evaluate Social Media Influencers
3 Great Places to Find & Connect with Influential People
Zak Mustapha — April 5, 2019 Follow @zakmustapha — April 5, 2019 What’s it going to mean to you when you connect with influential people? Is it to get endorsements on your site for more credibility and high conversions? Is it so they promote you to their audience and help you get more sales? Maybe … Continue reading 3 Great Places to Find & Connect with Influential People
5 Strategic Things Every Nanoinfluencer Needs to Consider
Robert Woo — December 20, 2018 — December 20, 2018 StockSnap / Pixabay Being a Nanoinfluencer (the cool, new way of saying Microinfluencer according to Google Trends) seems like a dream job. You can get paid to create content about what you already like? Finally, all those years of being a Laffy Taffy connoisseur is … Continue reading 5 Strategic Things Every Nanoinfluencer Needs to Consider
Virtual Influencers: Brands Could Land Themselves in Trouble
Garry Grant — October 16, 2018 Follow @seoinc — October 16, 2018 Your virtual influencer will operate online much like a real human influencer would. Even though they may not originally be designed as a brand ambassador, when they gain enough popularity they can definitely attract companies looking for endorsement deals. For instance, Miquela is … Continue reading Virtual Influencers: Brands Could Land Themselves in Trouble
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