Meet the ‘Affluencers.’ Columnist Peter Minnium explains why marketers should be paying attention to a powerful target group who are heavy spenders, early adopters and major influencers. Peter Minnium on December 1, 2017 If you subscribe to even a handful of marketing and advertising publications and blogs, you’ve no doubt been seeing a lot … Continue reading The influence of affluence: How to leverage the ‘Affluencers’
Sahail Ashraf — October 24, 2017 Follow @BizGrowInsights — October 24, 2017 Everyone knows the value a brand can see when influencer marketing becomes integral to how they operate. Get the right people involved and you have the chance to pull together a marketing juggernaut, evangelists who work hard and come complete with their own … Continue reading How To Reward A Social Media Influencer
Personal Branding Blog — October 13, 2017 — October 13, 2017 Pixabay High-level influencer connections can help your personal brand connect with the right prospects, which can increase your visibility and sales online. How can you connect with leaders in your industry? By seeking the right relationships with individuals and business leaders who are active … Continue reading Discover How to Best Connect with Online Influencers for Your Brand
Niraj Ranjan — September 5, 2017 — September 5, 2017 Influencer relationships are precious. They require a certain amount of dedication, persistence, and careful nurturing to maintain. If you are lucky, you may start seeing positive results instantly. But, most of the time you’ll have to wait for a while to see any kind of … Continue reading 7 Mistakes That Can Kill Your Influencer Relationships
Megan Ritter — August 26, 2017 Follow @megmarieritter — August 26, 2017 Leveraging influencer outreach is a powerful marketing strategy you need to pay close attention to. Simply creating content is not enough to secure those coveted higher rankings keeping you up at night. You need to expand your audience reach and connect in a … Continue reading How To Leverage Influencer Outreach For Higher Rankings
Mona Hellenkemper — August 4, 2017 — August 4, 2017 From 50 to 550,000 Dollars per Post, we have seen it all: Small influencers who charge next to nothing for a whole bunch of posts and celebs asking for jaw-dropping amounts of money for one single Instagram picture. Some demands seem just downright audacious, but … Continue reading $50 or $500,000? How To Price An Influencer In 3 Simple Steps
Kelly Haddock — July 14, 2017 — July 14, 2017 Just what is an influencer and why are they so important for your business? Well. People with the power to influence others through social or traditional media can be crucial for the success of your organization. They speak to your customers, your prospects and your … Continue reading Want to Influence Your Influencers? Play Nice.
Danielle Wiley — July 7, 2017 Follow @swaygroup — July 7, 2017 MIH83 / Pixabay Have you ever received a generic comment on your Instagram post from someone you’re not friends with? What about a Twitter follow from a stranger who has none of the same interests as you? Peculiar, right? Well according to a … Continue reading The End of Instagram Automation and the Rise of the Micro-Influencer
Joe Elliott — June 30, 2017 — June 30, 2017 Are you fed up with being ignored by influential people in your niche? Does every email you send seem to fall into the darkest depths of the digital ether? Do you find yourself hopefully checking your email inbox anyway, patiently waiting for that magic reply? … Continue reading 10 Ways To Build Powerful Connections With Influencers
Alex Ditty — June 21, 2017 Follow @seenmoment — June 21, 2017 Managing influencer compensation for your next campaign Determining influencer compensation can be tricky for even the savviest influencer marketing experts. The discovery process, finding the right influencers for your campaign, is hard enough. But once you’ve identified a good fit, you need to … Continue reading How Much Should I Pay Influencers?