Category Archives: Influencer Strategy

Identifying The Ideal Influencer For Your Business

Murray Newlands — June 19, 2017 Follow @murraynewlands— June 19, 2017 geralt / Pixabay Nowadays, there are influencers for virtually every industry. Despite popular belief, influencer marketing isn’t limited to fashion, sports, and lifestyle brands. Because of this, it can be extremely difficult for brands to identify their ideal influencer. Although there is now a … Continue reading Identifying The Ideal Influencer For Your Business

A Guide to Micro-Influencer Marketing [Infographic]

Bonnie Harris — June 16, 2017 Follow @waxmarketing— June 16, 2017 Why consider micro-influencer marketing? Influencer marketing is already regarded as one of the most popular and reliable techniques in online marketing. Meanwhile, micro-influencer marketing is emerging as the order of the day for many online marketers. Not only big companies but smaller ones are … Continue reading A Guide to Micro-Influencer Marketing [Infographic]