Category Archives: Influencer Strategy

Using Micro-Influencers to Improve Your Brand on Instagram

Scott Sims — April 12, 2017 Follow @bscottsims— April 12, 2017 For decades, word-of-mouth promotion has been a substantial contributor to all kinds of business successes. The biggest issue about this type of marketing is the lack of a system to measure results and incoming traffic. With social media movement becoming increasingly relevant in marketing … Continue reading Using Micro-Influencers to Improve Your Brand on Instagram

The ROI of Influencer Marketing

Steven Tulman — February 27, 2017 Follow @StevenTulman— February 27, 2017 Calculating ROI for Influencer Marketing – www.socialpulsemarketing.com Digital marketers and PR professionals know that consumers these days pay less attention to a brand’s message unless it comes from a source they trust. Enter the social media influencer. Influencer marketing, when planned out and executed … Continue reading The ROI of Influencer Marketing

How To Pick Influencers To Promote Your Product

Sam Davtyan — February 11, 2017 Follow @samdavtyan— February 11, 2017 Influencer marketing is perhaps one of the most profitable strategies that businesses could invest in. A study conducted by SimplyMeasured showed that nearly 92 percent of consumers trust recommendations from peers and trusted authorities while purchasing a product. Not just that, another study published … Continue reading How To Pick Influencers To Promote Your Product