Category Archives: Influencer Strategy

Influencer Culture vs Celebrity Culture: How Marketing Has Changed

JP De Silva March 25, 2021 The rise of social media has provided companies with a new way to engage with their target audience. This has led to changes in the way they market their products. Celebrity endorsement has been a marketing mainstay since the 1800s. However, as more and more of their target audiences … Continue reading Influencer Culture vs Celebrity Culture: How Marketing Has Changed

How to Become an Influencer to Grow Your Business Online

Victoria Taylor January 28, 2021 Being an influencer is considered much more than a selfie posting Instagram user, now it’s one of the top marketing tactics used to help brands reach millions of followers. We know the benefits of influencer marketing as a marketer. But the benefits of being an influencer is just as good. … Continue reading How to Become an Influencer to Grow Your Business Online

75% of Marketers Have Shifted Spend From Creative Agencies to Influencers – This is Why

Aaron Brooks — March 3, 2020 Influencer generated assets are outperforming those led by brands according to Vamp’s new study of global marketers It wasn’t long ago that marketers were reliant on agencies to create their advertising collateral. Big brands were employing big agencies, for big budget strategies. Assets were created by the few and … Continue reading 75% of Marketers Have Shifted Spend From Creative Agencies to Influencers – This is Why

What Types Of Media, Advertising, Technology Influence Customers

What Types Of Media, Advertising, Technology Influence Customers by Laurie Sullivan  @lauriesullivan, December 18, 2019 Media that influences consumers to visit quick service (QSR) and fast casual (FCR) restaurants is all over the map. Although consumers experience sensory overload — especially during the holidays — digital ads on mobile devices and computers rank highest at … Continue reading What Types Of Media, Advertising, Technology Influence Customers

7 of the Best Tools to Find Influencers on Social Media [Infographic]

Anna Bredava — November 24, 2019 Follow @anna_bredava Marketing is a niche that gets harder every day. Less and less people trust any kinds of ads, be that an old-school billboard or a highly-targeted Facebook ad. With the ever-growing plethora of websites and only 10 first positions in Google, SEO is becoming reserved for the … Continue reading 7 of the Best Tools to Find Influencers on Social Media [Infographic]

Are ‘influencers’ scam artists or gatekeepers?

Influencers are steroids, sometimes they inject a quick burst of needed energy and sometimes they do nothing but cause cancer. Nick Shackelford on November 19, 2019  For the general public, the term “influencers” usually brings up one of two images: A YouTube star who promotes products on Instagram they get for free The [expletive] who … Continue reading Are ‘influencers’ scam artists or gatekeepers?

Why Influencer Requests Fail (Plus Solutions)

Qhubekani Nyathi — October 8, 2019 Follow @qtnyathi Collaboration is the name of the game in online marketing these days. More and more brands now realize the power of partnership. Joining hands with like-minded brands or bloggers yields bigger, better, and faster results. Whether you are doing a product launch, need affiliate partners or want … Continue reading Why Influencer Requests Fail (Plus Solutions)

Why an Influencer Engagement Strategy Is Critical for Your Brand

Linda Landers — August 30, 2019 Follow @GirlpowerPR — August 30, 2019 Influencer marketing has never before been so powerful or effective. In the past five years, it has grown from a supplemental marketing tactic into a $ 10 billion industry. With influencer engagement beating out both organic search and email marketing, 65% of marketers … Continue reading Why an Influencer Engagement Strategy Is Critical for Your Brand