Category Archives: Influencer Strategy

Finding The World Cup Influencers Through A Social Search Engine

Finding The World Cup Influencers Through A Social Search Engine by Laurie Sullivan , Staff Writer @lauriesullivan, July 12, 2018 The FIFA World Cup final on Sunday between Croatia and France will be cheered on by Nike and a whole bunch of fans. For the first time, the American sportswear manufacturing company will supply the “kit,” which highlights … Continue reading Finding The World Cup Influencers Through A Social Search Engine

How to Find the Best Influencers for Your eCommerce Brand

Michael Quoc — March 30, 2018 Follow @michaelquoc — March 30, 2018 The Marketer’s Guide to Finding and Selecting the Best Influencers for Your E-commerce Brand: With 67% of marketers increasing their influencer marketing budgets this year, it’s safe to say this “new” marketing strategy is reaching its heyday. Everyone knows the powerful return on … Continue reading How to Find the Best Influencers for Your eCommerce Brand

How to Find, Engage & Work with Social Media Influencers in Your Industry

Margot da Cunha — March 29, 2018 — March 29, 2018 Would you prefer taking travel advice from Anthony Bourdain or Rachel Ray? While I’m sure Rachel has traveled quite a bit in her day, Mr. Bourdain is a travel connoisseur. Whether it be Spain, China, Seattle, or Japan, he’s seen it all and documented … Continue reading How to Find, Engage & Work with Social Media Influencers in Your Industry

4 Steps to Successfully Negotiate Pricing with Influencers

Jibran Malek — March 2, 2018 — March 2, 2018 There’s more hype surrounding YouTube Influencer Marketing than ever. Even though collaborations with creators on social media have driven results, Influencer Marketing is still a young industry with rapidly shifting benchmarks: especially when it comes to compensating creators for the work they do. At the … Continue reading 4 Steps to Successfully Negotiate Pricing with Influencers

2018: Year of the Influencer or year of the influencer marketing implosion?

Influencer marketing has become very popular as a form of social media marketing, but can that popularity last? Columinst Kevin Lee discusses some of the benefits and risks of this strategy. Kevin Lee on January 8, 2018   If you haven’t tried influencer marketing, you may feel as if you’re in the minority. Many brands … Continue reading 2018: Year of the Influencer or year of the influencer marketing implosion?

3 Money Blocks That Keep You from Earning Money As An Influencer

Amanda Abella — December 22, 2017 — December 22, 2017 I make money as an influencer. Basically, that means I have an online brand and following and get hired for influencer work. “Influencer” is really just a 21st century word for a spokesperson. Influencer marketing is also taking over the internet. Brands are getting ready … Continue reading 3 Money Blocks That Keep You from Earning Money As An Influencer

How to Find, Reach Out To, and Work With Influencers (Without Breaking the Bank)

Bill Widmer — December 14, 2017 — December 14, 2017 If there’s one golden rule of marketing, this is it: It doesn’t matter how cool or revolutionary your product, service, or company is. If you’re tooting your own horn and talking about how amazing your stuff is, that’s just… not very compelling. If you have … Continue reading How to Find, Reach Out To, and Work With Influencers (Without Breaking the Bank)

How I Earned a Feature in Forbes (Twice) With Social Media, And You Can Too

Spencer X. Smith — December 4, 2017 Follow @spencerXsays — December 4, 2017 Your phone rings. When you answer, it’s a journalist from the most important media source you can possibly think of. Wave a magic wand. Who is it? Oprah? The New York Times? CNBC? That pinnacle for me is Forbes. Why? My target … Continue reading How I Earned a Feature in Forbes (Twice) With Social Media, And You Can Too