Qhubekani Nyathi — October 8, 2019 Follow @qtnyathi Collaboration is the name of the game in online marketing these days. More and more brands now realize the power of partnership. Joining hands with like-minded brands or bloggers yields bigger, better, and faster results. Whether you are doing a product launch, need affiliate partners or want … Continue reading Why Influencer Requests Fail (Plus Solutions)
Category Archives: Influencer Strategy
Why an Influencer Engagement Strategy Is Critical for Your Brand
Linda Landers — August 30, 2019 Follow @GirlpowerPR — August 30, 2019 Influencer marketing has never before been so powerful or effective. In the past five years, it has grown from a supplemental marketing tactic into a $ 10 billion industry. With influencer engagement beating out both organic search and email marketing, 65% of marketers … Continue reading Why an Influencer Engagement Strategy Is Critical for Your Brand
How to Find and Evaluate Social Media Influencers
Olivia Mason — July 26, 2019 — July 26, 2019 Social media influencer marketing is a powerful digital marketing strategy that can create quick sales conversions, increase brand visibility and drive genuine engagement for your company. Influencers are people who affect and inspire others through social media platforms. Companies can work with influencers to build … Continue reading How to Find and Evaluate Social Media Influencers
3 Great Places to Find & Connect with Influential People
Zak Mustapha — April 5, 2019 Follow @zakmustapha — April 5, 2019 What’s it going to mean to you when you connect with influential people? Is it to get endorsements on your site for more credibility and high conversions? Is it so they promote you to their audience and help you get more sales? Maybe … Continue reading 3 Great Places to Find & Connect with Influential People
5 Strategic Things Every Nanoinfluencer Needs to Consider
Robert Woo — December 20, 2018 — December 20, 2018 StockSnap / Pixabay Being a Nanoinfluencer (the cool, new way of saying Microinfluencer according to Google Trends) seems like a dream job. You can get paid to create content about what you already like? Finally, all those years of being a Laffy Taffy connoisseur is … Continue reading 5 Strategic Things Every Nanoinfluencer Needs to Consider
Virtual Influencers: Brands Could Land Themselves in Trouble
Garry Grant — October 16, 2018 Follow @seoinc — October 16, 2018 Your virtual influencer will operate online much like a real human influencer would. Even though they may not originally be designed as a brand ambassador, when they gain enough popularity they can definitely attract companies looking for endorsement deals. For instance, Miquela is … Continue reading Virtual Influencers: Brands Could Land Themselves in Trouble
Using Influencer Engagement to Boost Small Business Growth
Linda Landers — September 26, 2018 Follow @GirlpowerPR — September 26, 2018 As one of today’s most efficient and successful online marketing strategies, influencer marketing will continue to grow and evolve well into 2019. What started as “celebrity” influence has grown into a dominant industry with influencers boasting audiences and engagement of all types and … Continue reading Using Influencer Engagement to Boost Small Business Growth
How to Use Influencers to Launch Your Brand
Joana Ferreira — July 18, 2018 Follow @JoanaMarketing — July 18, 2018 Free-Photos / Pixabay You’ve spent months planning out your new business, and now it’s time to think about creating a marketing plan for your launch. For a small business start-up, marketing budgets are often tight and there is no room for big advertising … Continue reading How to Use Influencers to Launch Your Brand
How Influencers Can Stand Out on Social Media
By Gaurav Sharma July 16th, 2018 Influencer marketing saw 198% rise in 2017 owing to its efficiency at spreading brand awareness and generating leads. In fact, 39% of marketers believe that influence-generated content is capable of outperforming brand content. We can full well expect 2018 to continue to be the year of the influencer. Influencers … Continue reading How Influencers Can Stand Out on Social Media
Finding The World Cup Influencers Through A Social Search Engine
Finding The World Cup Influencers Through A Social Search Engine by Laurie Sullivan , Staff Writer @lauriesullivan, July 12, 2018 The FIFA World Cup final on Sunday between Croatia and France will be cheered on by Nike and a whole bunch of fans. For the first time, the American sportswear manufacturing company will supply the “kit,” which highlights … Continue reading Finding The World Cup Influencers Through A Social Search Engine
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