Category Archives: Influencer Strategy

2018: Year of the Influencer or year of the influencer marketing implosion?

Influencer marketing has become very popular as a form of social media marketing, but can that popularity last? Columinst Kevin Lee discusses some of the benefits and risks of this strategy. Kevin Lee on January 8, 2018   If you haven’t tried influencer marketing, you may feel as if you’re in the minority. Many brands … Continue reading 2018: Year of the Influencer or year of the influencer marketing implosion?

3 Money Blocks That Keep You from Earning Money As An Influencer

Amanda Abella — December 22, 2017 — December 22, 2017 I make money as an influencer. Basically, that means I have an online brand and following and get hired for influencer work. “Influencer” is really just a 21st century word for a spokesperson. Influencer marketing is also taking over the internet. Brands are getting ready … Continue reading 3 Money Blocks That Keep You from Earning Money As An Influencer

How to Find, Reach Out To, and Work With Influencers (Without Breaking the Bank)

Bill Widmer — December 14, 2017 — December 14, 2017 If there’s one golden rule of marketing, this is it: It doesn’t matter how cool or revolutionary your product, service, or company is. If you’re tooting your own horn and talking about how amazing your stuff is, that’s just… not very compelling. If you have … Continue reading How to Find, Reach Out To, and Work With Influencers (Without Breaking the Bank)

How I Earned a Feature in Forbes (Twice) With Social Media, And You Can Too

Spencer X. Smith — December 4, 2017 Follow @spencerXsays — December 4, 2017 Your phone rings. When you answer, it’s a journalist from the most important media source you can possibly think of. Wave a magic wand. Who is it? Oprah? The New York Times? CNBC? That pinnacle for me is Forbes. Why? My target … Continue reading How I Earned a Feature in Forbes (Twice) With Social Media, And You Can Too

The influence of affluence: How to leverage the ‘Affluencers’

Meet the ‘Affluencers.’ Columnist Peter Minnium explains why marketers should be paying attention to a powerful target group who are heavy spenders, early adopters and major influencers. Peter Minnium on December 1, 2017    If you subscribe to even a handful of marketing and advertising publications and blogs, you’ve no doubt been seeing a lot … Continue reading The influence of affluence: How to leverage the ‘Affluencers’

Discover How to Best Connect with Online Influencers for Your Brand

Personal Branding Blog — October 13, 2017 — October 13, 2017 Pixabay High-level influencer connections can help your personal brand connect with the right prospects, which can increase your visibility and sales online. How can you connect with leaders in your industry? By seeking the right relationships with individuals and business leaders who are active … Continue reading Discover How to Best Connect with Online Influencers for Your Brand