As exciting as technological developments may be, contributor Mike Sands urges marketers to keep their eyes on their customers. Mike Sands on April 4, 2018 Remember what life was like before we had smartphones? We flipped through inches of white pages without a thought, carried impossible-to-fold maps wherever we traveled and never left home … Continue reading Smart marketing still hinges on humanity, not technology
Adam Fout — December 28, 2017 Follow @bluesteeletx — December 28, 2017 Let’s talk about how to write SMART goals — you know, SMART goals that actually work. ‘Cause I gotta tell ya — a lot of folks write these things, and they have no frickin’ clue what they’re doing. Setting the right goals for … Continue reading How to Write SMART Goals That Actually Work by Following 1 Simple Principle
Ask yourself, as a professional seller, do you listen? I mean, do you really listen? Before you respond, buyers do not think so. Each year Forrester, in their Executive Buyer Study, ask the question Thinking of a typical meeting with your vendor sales team (or person) how would you characterise their interactions? The data is … Continue reading First Steps, Part Three – Becoming a Great Listener
Shelby ClarkeJanuary 13, 2015 In the blog I posted yesterday, I described the different functions of CTAs and where they might be placed on the web. To quickly recap, CTA stands for Call-to-Action, and it is a way for you, or your business, to generate leads by directing your website visitors to take a specific action. … Continue reading 7 Essential Elements That Every Call-to-Action Needs
Dave BrockJanuary 11, 2015 My friend, Mike Weinberg, has gotten all in a lather about whether we hire Team Players Or Top Producers. His post is really good, I tend to agree with him, but have a slightly different perspective. We tend to casually toss around ideas of “good team players,” we need to “collaborate,” … Continue reading Teamwork And Collaboration Is All BS!
Penney FoxJanuary 9, 2015 My Organization Quest for 2015 Throughout last year, I’ve been on a quest to create efficient blocks of time to manage my social media marketing. Some small business owners would just tell me to hire a VA (virtual assistant), give them my logins and shift that into my list of ‘things … Continue reading Productivity Tips to Get More Done in Less Time
Martha SpelmanJanuary 9, 2015 A solid business strategy starts with a Mission Statement, Vision Statement and Positioning Statement. These three documents set out what’s important to a business and to its prospective customers. Combined, these documents help to define a business, provide a road map for where that business wants to go and plans for … Continue reading What’s A Value Statement Worth?
Harsh AjmeraJanuary 7, 2015 We have bid adieu to 2014, before you start implementing your new social media strategy for 2015 let’s take some of these resolutions to help your brand with a smoother transition on social media. Here I have put down eight social media marketing resolutions which you must abide by to receive … Continue reading Are You Ready To Take These Social Media Resolutions In 2015?
Larry KimJanuary 7, 2015 We’re in a Game of Thrones dry spell these days, so what better way than to glean real world lessons from Westeros’s favorite clans? Whether you’re fighting for the iron throne or networking online with LinkedIn, developing connections is key. I’ve already outlined the advantages to having more connections on LinkedIn … Continue reading LinkedIn Lessons from Game of Thrones: How to Develop More LinkedIn Connections
Susan GilbertJanuary 4, 2015 What You Need to Know About the Latest Facebook Updates One of the biggest changes Facebook is making is in how people can see Facebook Ads in their news feeds – the bread and butter of the large social network. With the onset and growth of mobile technology a user many … Continue reading The New Facebook for Marketers in 2015