Category Archives: A/B Testing Process

Advanced testing: What 4,000 A/B tests can teach you

Contributor Jason Puckett summarizes a presentation from SMX Advanced 2017 on lessons learned from 11 years of conversion optimization. In it, speaker Ayat Shukairy explains what’s critical for the success of any A/B testing program. Jason Puckett on June 21, 2017     SMX Advanced has always featured the industry’s top talent discussing what they’re passionate … Continue reading Advanced testing: What 4,000 A/B tests can teach you

A/B testing solution Google Optimize is out of beta and free for everyone

The A/B testing platform runs on top of Google Analytics. Ginny Marvin on March 30, 2017 at 2:48 pm Google’s A/B testing and content personalization solutions, Optimize and Optimize 360, are now out of beta. Google Optimize is now free for everyone and available in 180 countries. Google introduced Optimize 360 last spring as part … Continue reading A/B testing solution Google Optimize is out of beta and free for everyone

The ABCs of A/B Testing: How to Base Your Subject Lines on Science

VerticalResponse — March 30, 2017 Follow @VR4SmallBiz— March 30, 2017 When time-starved customers are bombarded with emails every day, your subject lines can make an enormous difference in whether subscribers actually see your messages. In fact, recent research shows 47 percent of email recipients quickly decide whether to open or ignore emails based on the … Continue reading The ABCs of A/B Testing: How to Base Your Subject Lines on Science

Moderated or Unmoderated: Which Type of Usability Testing Is Best for You?

Tom Bowen — March 20, 2017 — March 20, 2017 There’s no doubt that conversion optimization is made up of many activities and tactics. Analytics analysis, A/B testing, email marketing, heat mapping, these are just some of the important tactics that go into optimizing a site for conversions. But to me, one of the most … Continue reading Moderated or Unmoderated: Which Type of Usability Testing Is Best for You?