Jayson DeMers July 9, 2020 If you’re familiar with online marketing, you know the importance of securing a high conversion rate. Getting as much traffic as possible can help you find success—but if all those inbound visitors have no way to spend money with you, or earn you money, your efforts will never be profitable. … Continue reading A Beginner’s Guide to AB Testing in Conversion Optimization
Category Archives: A/B Testing Process
The Best A/B Testing Tips You Need to Know to Fully Optimize Your Site
Jeff Previte — May 4, 2020 It happens all too often. A redesign or update is held up by indecision over which version will get you the positive results you’re looking for. Should the chatbot appear on the left or the right? Do we want the CTA to be sticky or not? Will people like … Continue reading The Best A/B Testing Tips You Need to Know to Fully Optimize Your Site
5 Simple A/B Tests You Should Try on Your Site Right Now
Syed Balkhi — April 24, 2020 Website split testing (or A/B testing) is an essential conversion optimization activity, as it can attract more leads and boost subscriber rates for you. Most of us don’t bother because it requires a little setup and extra work. But if you invest the time now, you’ll enjoy significant benefits … Continue reading 5 Simple A/B Tests You Should Try on Your Site Right Now
Split Decision – What to Consider When Conducting an A/B Test
Mike Parry — March 1, 2020 Which of these statements about A/B testing is correct? A. It’s a fun little experiment.B. It’s a powerful tool which must be handled correctly. The correct answer is B. Split testing is a powerful tool. And, like all tools, it has the potential to do more harm than good … Continue reading Split Decision – What to Consider When Conducting an A/B Test
7 of the Best A/B Testing Tools to Increase Conversions (2020 Edition)
Micah Lally — January 6, 2020 Data, data, data – the more you have, the better! And there’s no better way to get immediate, actionable insights for your site than to use A/B testing. What Is A/B Testing? A/B testing, also called split testing, presents two slightly different versions of a given page to a … Continue reading 7 of the Best A/B Testing Tools to Increase Conversions (2020 Edition)
How to Use A/B testing to Optimize Your Video Marketing Campaign
Manisha Sukhyani — December 26, 2019 Follow @msukhyani When planning a new marketing campaign, the most valuable knowledge you can have is which strategies worked in your previous campaigns, and which didn’t. With that in mind, A/B testing is perhaps the most important practice for any marketer. No matter whether you’re an amateur with a … Continue reading How to Use A/B testing to Optimize Your Video Marketing Campaign
Copy Testing: Why It’s Necessary & How to Make It Work
Brad Smith — December 2, 2019 Follow @bsmarketer Online advertising is expensive. And spend keeps going up—in the next couple years, digital ad spend will hit the $ 500 billion mark. Image source The reason is simple: Everybody’s doing it. So, to outperform your competitors, you need to keep optimizing your campaigns to make sure … Continue reading Copy Testing: Why It’s Necessary & How to Make It Work
How to A/B Test Your Landing Page to Get the Most Conversions
Chris Christoff — November 29, 2019 Follow @chriscct7 If you own a website, you know how important your landing page is to boost conversions. An optimized landing page can increase email signups, improve user engagement, capture leads, and much more. When you utilize A/B testing, you boost your marketing efforts even further. A/B testing is … Continue reading How to A/B Test Your Landing Page to Get the Most Conversions
7 Variables You Can A/B Test in Your Email Newsletters Right Now
Jake Rheude — November 21, 2019 Follow @jakerheude Email newsletters are an invaluable tool for lead cultivation. Whether you’re trying to sell something or taking a softer approach, the medium of email is a broad canvas that allows for plenty of experimentation. Like any other facet of your sales and marketing flow, you should be … Continue reading 7 Variables You Can A/B Test in Your Email Newsletters Right Now
6 Things You Should Know About A/B Testing
Ashley Hill — October 27, 2019 Have you considered A/B testing yet? It’s a great way to determine how your visitors behave and how you can best market to their needs and improve their user experience while boosting your conversion rate, click-through rate, or any other element of your website or your email marketing campaign … Continue reading 6 Things You Should Know About A/B Testing
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