Category Archives: A/B Testing Process

What Is A/B Testing? Learn How to Run One Here

Lorraine Pavel — February 4, 2019 Follow @marketdigibook — February 4, 2019 Anyone in business, whether new or experienced, wants their message or product to impact their target and eventually have high conversions or gain more customers, right? Site owners often leverage analytics on their sites but most of them forget to leverage the data … Continue reading What Is A/B Testing? Learn How to Run One Here

Hold-Out Groups: Gold Standard for Testing—or False Idol?

Derek Gleason — November 22, 2018 — November 22, 2018 qimono / Pixabay You regularly run A/B tests on the design of a pop-up. You have a process, implement it correctly, find statistically significant winners, and roll out winning versions sitewide. Your tests answer every question except one: Is the winning version still better than … Continue reading Hold-Out Groups: Gold Standard for Testing—or False Idol?