Nathan Resnick — June 6, 2018 Follow @naterez94 — June 6, 2018 It’s no secret that you should consistently A/B test elements of your website. Every digital blog and podcast is talking about it. If you want to increase your conversion rate and make more money from the website traffic you’re already getting, then A/B … Continue reading 7 Things You Should A/B Test On Your Website Right Now
David Hoos — May 31, 2018 Follow @davidhoos — May 31, 2018 Let’s start with the good news. You’re running a fairly successful ecommerce site. You’re making a decent amount of revenue and things are chugging along nicely. But it’s not all bubblegum and roses. Frankly, you’re having challenges. Your store’s ecommerce conversion rate – … Continue reading A Detailed (Step-By-Step) Look at Effective Ecommerce A/B Testing
Ross Hamer — May 21, 2018 — May 21, 2018 We often get asked about the effectiveness of A/B testing. That’s not a surprise. We’re proud advocates of the ‘test everything’ approach here at Swrve, and are always delighted at opportunities to show just how beneficial it can be for your business – if done … Continue reading A/B Testing The Paywall – What’s The Upside?
Trying to kick remarketing ads? Contributor Andreas Reiffen discusses why you may be addicted to them and explains how KPIs directly aligned with business objectives help avoid the vicious cycle that comes from ROAS-based objectives. Andreas Reiffen on May 17, 2018 Pay-per-click (PPC) managers love remarketing. At first glance, this makes perfect sense, as it … Continue reading Beating remarketing addiction and testing for incremental value using Google Analytics
VerticalResponse — May 11, 2018 Follow @VR4SmallBiz — May 11, 2018 rawpixel / Pixabay When you first started marketing your business, your approach was likely based on a mixture of assumptions — your own ideas about what would drive revenue and brand awareness — and established best practices. As you may have discovered, in order … Continue reading 5 A/B Tests You Can Start Running Today
Kevin George — May 8, 2018 Follow @imkevin_monk — May 8, 2018 Like the famous proverb goes, “A rolling stone gathers no moss”, it is important to keep moving forward, be it in life or in your email marketing campaigns. Stagnation in terms of catering the same type of emails to your subscribers, just because … Continue reading Email A/B Testing – Everything you Need to Know!
Advertisers will now have more ways to test ads and a new dashboard to track split-test KPIs. Amy Gesenhues on April 3, 2018 Facebook is adding new features to its A/B split-testing feature for advertisers and making it available from within the Quick Creation workflow. The A/B ad-testing option, launched in October of last … Continue reading Facebook expands A/B ad-testing capabilities & adds reporting features
Torrey Tayenaka — March 28, 2018 Follow @https://twitter.com/sparkhouse — March 28, 2018 coffeebeanworks / Pixabay If you’re not familiar with the concept of A/B testing yet, you should be. It’s a smart and highly effective way to help marketers evaluate which of two or more Facebook video ads are likely to be more successful. … Continue reading Tips for Successful A/B Testing of Your Facebook Video Ads
Irakli Iosebashvili — March 22, 2018 — March 22, 2018 Marketers who conduct the most successful ad studies with the most quality, consistent learnings tend to do a few important things: Establish a foundation of refining and outlining business goals Review and mark out baseline performance and past results Methodically execute campaign flights against the … Continue reading Marketing on Facebook: Building and Incorporating an A/B Testing Framework
Andrew Schulkind — February 17, 2018 — February 17, 2018 Pixabay As we’ve discussed over the past few months, there are a lot of factors that contribute to the success (or failure) of your email marketing efforts, from visual design to how tightly your email and website work together to mobile-friendliness, among other issues. One … Continue reading A/B Testing Your Email Marketing