Category Archives: Social Selling

Social Selling: The Volume-Based LinkedIn Approach Used By Sales Organizations & LinkedIn Lead Gen Firms Does Not Create Revenue

Ian Addison — December 15, 2017 — December 15, 2017 Many companies have adopted LinkedIn as part of their sales strategy because they see major potential in having direct access to their ideal clients’ decision makers. However, not all companies have seen an immediate return on their investment. I find that this is happening because … Continue reading Social Selling: The Volume-Based LinkedIn Approach Used By Sales Organizations & LinkedIn Lead Gen Firms Does Not Create Revenue

How to Find the Right Balance on Social Media to Sell More

Evans Walsh — November 8, 2017 — November 8, 2017 geralt / Pixabay While people are still grumbling about Kindle and iPads replacing real books, many authors are thanking technology. About 1 million new social media users come online every day. Nearly 2.56 billion use social media through their mobile devices, which translates into 34% … Continue reading How to Find the Right Balance on Social Media to Sell More

Social Selling: Aligning Your Sales and Marketing For The Modern Buyer

Douglas Burdett — May 5, 2017 Follow @MarketingBook— May 5, 2017 Are you wondering what social selling is and if it works? It’s not a replacement for your sales process – it’s additive. And studies show it’s very effective.   Ask any salesperson and they’ll tell you that selling is becoming even more challenging than … Continue reading Social Selling: Aligning Your Sales and Marketing For The Modern Buyer