Category Archives: Content Management Tools

How to get your content marketing team out of its echo chamber

It’s time to break out of your bubble. Contributor Ben Jacobson explains why engaging with subject matter experts outside your typical sphere is the only way to generate fresh ideas and keep your marketing authentic. Ben Jacobson on November 7, 2017   In news media jargon, an “echo chamber” is a situation where information, beliefs … Continue reading How to get your content marketing team out of its echo chamber

User-generated content: What your brand can learn from Spotify

Columnist Jason Warnock explains how you can take a page from Spotify’s powerful UGC-based campaigns and incorporate them into your brand’s marketing strategy. Jason Warnock on May 2, 2017   A. Aleksandravicius / Shutterstock.com You’ve decided to make user-generated content (UGC) a priority for your brand. But now you’re struggling to get your UGC campaign … Continue reading User-generated content: What your brand can learn from Spotify

CMO Priorities Conflict With Delivering On Customer Experience

CMO Priorities Conflict With Delivering On Customer Experience by Laurie Sullivan @lauriesullivan, April 25, 2017 New data from the CMO Club and Signal paint a conflicting picture of CMO priorities and what they plan to spend to retain existing customers and make new friends. Nearly half of CMOs say they will spend between 30% and … Continue reading CMO Priorities Conflict With Delivering On Customer Experience

Content Marketers Required To Have SEO Skills

Content Marketers Required To Have SEO Skills by Laurie Sullivan @lauriesullivan, March 15, 2017 There are four times as many content marketing jobs available in the United States as search engine optimization jobs, and one in two content jobs require SEO skills, according to survey findings released Wednesday. Nearly 47% of content marketing specialists, content … Continue reading Content Marketers Required To Have SEO Skills