Here’s why today’s CMOs should prioritize marketing technology strategy and create internal policies for using generative AI. Anita Brearton on April 19, 2023 Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. This is changing, albeit slowly. I’m now starting to see CMOs actively participating … Continue reading Why CMOs must cross the technical divide
Southwest Airlines’ massive system failure demonstrate the harms of neglecting your tech stack. Here’s why marketers need to take action. Shama Hyder on February 28, 2023 Marketers play a glass-half-full role in business. We’re expected to see a product or service as it is and create a compelling, transformative message no matter the type of … Continue reading Why CMOs must be the company’s biggest advocates for digitalization
Customer data platforms give marketers control over data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement. Pamela Parker on January 17, 2023 Customer data platforms (CDP) are marketer-managed systems designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The … Continue reading What is a CDP and how does it give marketers the coveted ‘single view’ of their customers?
The CMO hiring process can be challenging for both candidates and selection committees. Here are some insights to help you get ahead. Anand Thaker on January 6, 2023 While evaluating a short list of CMO candidates, I noticed something interesting. On paper, each candidate had similar experiences and appeared to fit well. Yet, when we … Continue reading 5 ways to find standout CMO candidates
Implementing a customer data platform? Here are seemingly insignificant integration points you need to keep an eye on. Amanda Cardona on November 23, 2022 If you’re reading this article, you’ve probably heard that customer data platforms (CDPs) have many benefits to offer. Among them is the ability to monitor site traffic, then “stitch” or connect … Continue reading 4 tips for a great CDP implementation
To get the most out of your CDP, make sure the customer journey and your company’s internal infrastructure are aligned. Chris Wood on October 11, 2022 When implementing a new CDP, companies need a practical plan to identify and organize the data ingested into it. “The CDP is great, but it’s not magic,” said Amanda … Continue reading How to ID and organize data with a new CDP
Data and customer experience overhauls are part of the roadmap for World Vision as they adapt to digital giving. Chris Wood on August 16, 2022 When Christian humanitarian organization World Vision wanted to improve their donor experience, they knew getting a CDP was key. “To do this work well, we need to identify prospective donors … Continue reading How CDPs transform donor experience for a nonprofit organization
CMOs are marketing-minded already. Today they need to be business-minded above all. Teresa Barreira on August 15, 2022 I recently celebrated my four-year anniversary as Chief Marketing Officer at the global digital consultancy Publicis Sapient. According to many surveys, this milestone means I’m on borrowed time – and have been for some time. Median tenure … Continue reading It’s time for CMOs to talk business
A Guide to Content Moderation, Types, and Tools Pramod Kumar / 02 Aug 2022 Digital space is highly influenced by user-generated content — as we all can see an unimaginable volume of text, images, and video shared on multiple social media and other online platforms/websites. With numerous social media platforms, forums, websites, and other online … Continue reading A Guide to Content Moderation, Types, and Tools
Sharpen focus during the consideration phase by organizing the tasks and goals that a new CDP can deliver on. Greg Krehbiel on May 12, 2022 When considering a customer data platform, many people ask questions like: How do I pick the right one? Do I need a data lake along with a CDP? How much … Continue reading Prepare for CDP implementation using a template for use cases
