Category Archives: Content Management Tools

User-generated content: What your brand can learn from Spotify

Columnist Jason Warnock explains how you can take a page from Spotify’s powerful UGC-based campaigns and incorporate them into your brand’s marketing strategy. Jason Warnock on May 2, 2017   A. Aleksandravicius / Shutterstock.com You’ve decided to make user-generated content (UGC) a priority for your brand. But now you’re struggling to get your UGC campaign … Continue reading User-generated content: What your brand can learn from Spotify

CMO Priorities Conflict With Delivering On Customer Experience

CMO Priorities Conflict With Delivering On Customer Experience by Laurie Sullivan @lauriesullivan, April 25, 2017 New data from the CMO Club and Signal paint a conflicting picture of CMO priorities and what they plan to spend to retain existing customers and make new friends. Nearly half of CMOs say they will spend between 30% and … Continue reading CMO Priorities Conflict With Delivering On Customer Experience

Content Marketers Required To Have SEO Skills

Content Marketers Required To Have SEO Skills by Laurie Sullivan @lauriesullivan, March 15, 2017 There are four times as many content marketing jobs available in the United States as search engine optimization jobs, and one in two content jobs require SEO skills, according to survey findings released Wednesday. Nearly 47% of content marketing specialists, content … Continue reading Content Marketers Required To Have SEO Skills

The Evolution of the Strategic CMO [Infographic]

Louis Foong — December 30, 2016 Follow @thealeagroup— December 30, 2016 With the rise of Big Data and more sophisticated strategies, techniques, and technologies, today’s marketing departments have the potential to be a pretty powerful force. Unfortunately, too many companies aren’t taking advantage of that power the way that they could be, as illustrated by … Continue reading The Evolution of the Strategic CMO [Infographic]

Content Myopia: Just Because You Know Your Industry Doesn’t Mean Your Prospects Do

Justin Lambert — November 22, 2016 — November 22, 2016 If you need to wear glasses or contact lenses to drive, you suffer from myopia. It’s also known as nearsightedness because your eyes are unable to easily focus on things that are far away while things that are right in front of you are perfectly … Continue reading Content Myopia: Just Because You Know Your Industry Doesn’t Mean Your Prospects Do

6 Content Amplification Secrets No One Talks About (& The Tools to Implement Them)

By Jessica Davis October 6th, 2016 Content marketing is both an art and a science, because it requires a certain formula applied creatively to a host of diverse scenarios. However, the goals of content marketing remain consistent no matter what the use-case. The aim is always to reach as many relevant audience members as possible, and … Continue reading 6 Content Amplification Secrets No One Talks About (& The Tools to Implement Them)

How to Get More Blog Traffic – Content Promotion Checklist [Infographic]

by Tom PickSeptember 6, 2016 With apologies to George Berkeley, if a blog post is published but no one shares it on social media, does it make an impact? As the amount of online content produced each day has exploded over the past few years, it’s become more challenging to grab attention and stand out. … Continue reading How to Get More Blog Traffic – Content Promotion Checklist [Infographic]