David Tile — January 4, 2019 — January 4, 2019 E-commerce is unique when it comes to the marketing realm in that you generally have hundreds or thousands of different pages, and are trying to promote some or all of them, as opposed to other sites whose digital marketing funnels may be concentrated on only … Continue reading 10 Content Marketing Lessons to Learn from Creative E-Commerce Brands
Category Archives: Content Management Tools
RFP Questions to Ask About AI in the Contact Center
Kim Campbell — December 26, 2018 — December 26, 2018 ElasticComputeFarm / Pixabay You’ve got your game face on. You’re prepared for the future of customer service. And you’re ready for your outsourced customer service RFP to hit the road and bring you some stellar options for a new contact center partner. But are you … Continue reading RFP Questions to Ask About AI in the Contact Center
5 Pieces of Advice for an Incoming CMO
Chris Weissman — September 27, 2018 — September 27, 2018 I heard a story once about an outgoing CMO who left three cards in an envelope for his replacement to use only when the company was experiencing hardship. Sure enough, after a period of business growth, the new CMO saw a dip in performance. Remembering … Continue reading 5 Pieces of Advice for an Incoming CMO
3 Tips For a New CMO
Dave Sutton — September 17, 2018 — September 17, 2018 Free-Photos / Pixabay The first several weeks of a new Chief Marketing Officer’s tenure are critical. They offer a window into the kind of impact he or she will have on the company in the years ahead. In fact, within 100 days or so, the … Continue reading 3 Tips For a New CMO
How CMOs Can Meaningfully Impact the World Beyond Their Organizations (And Why)
Bob Van Rossum — August 18, 2018 Follow @BobVR — August 18, 2018 What a Marketing Executive Search Firm Looks for in Influential Leaders Today’s CMO is tasked with being responsible for business growth more than ever. They must be the voice of the customer, digitally-savvy, innovative, a great leader, and an effective change agent … Continue reading How CMOs Can Meaningfully Impact the World Beyond Their Organizations (And Why)
What Makes A Great CMO In Today’s Market
What Makes A Great CMO In Today’s Market by Cory Treffiletti , Featured Contributor, August 1, 2018 I spent the last 10 to 15 years doing lots of B2B marketing and speaking to the enterprise. Prior to that, I worked on consumer brands like Disney, Discover Communications and BMW. One thing I’ve come to realize … Continue reading What Makes A Great CMO In Today’s Market
Content manager checklist: 10 things to do before you hit publish
Contributor Megan Krause lists 10 content and SEO-related points a content manager should check before publishing a piece of content Megan Krause on July 23, 2018 Back in the days when print journalism ruled, major publishers had huge teams of fact-checkers and editors poring over every article before it went to press. With the … Continue reading Content manager checklist: 10 things to do before you hit publish
CMO Accountability: What’s the Time Horizon?
Kevin Joyce — July 14, 2018 — July 14, 2018 RitaE / Pixabay What are CMOs held accountable for at the end of the year? Let’s say we invest 5 percent of revenues in a given year in marketing, what do the CEO and the board of directors expect in return? Incremental sales to … Continue reading CMO Accountability: What’s the Time Horizon?
10 Marketing Experts Share Tips and Tools for More Effective Content Curation
By Abhishek Talreja July 12th, 2018 As a business owner/marketer, keeping your social pages active can be challenging. The organic visibility of social posts has considerably declined over the past few years. It’s, therefore, necessary to have a regular publishing schedule to ensure that your business gets the desired organic visibility among your target audience. … Continue reading 10 Marketing Experts Share Tips and Tools for More Effective Content Curation
3 tips for overcoming content production obstacles
The biggest roadblocks in the way of content marketing success are process-related, says contributor Rachel Lindteigen. In this column, she explains how to break through. Rachel Lindteigen on June 7, 2018 at 3:19 pm We all know content marketing is important to our businesses. We know we need to blog. We’ve heard video is “the … Continue reading 3 tips for overcoming content production obstacles
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