Category Archives: Content Management Tools

4 reasons to consider implementing a custom CDP

CDPs can help improve customer experiences and meet acquisition goals, but not all brands have the same priorities. Corey Patterson on November 10, 2021 In recent years marketers across many industries have turned to customer data platforms to enhance their campaigns. These solutions aggregate and unify data from the touchpoints in customer journeys — and … Continue reading 4 reasons to consider implementing a custom CDP →

CMOs, It’s time to rethink your brand experience for long-term growth

Content Management Tools

In the hybrid work era, efficient and fast growth requires a new approach to delivering consistent, on-brand customer experiences Grammarly on November 11, 2021 Marketing functions are at a turning point in their evolution. In the wake of recent challenges, CMOs and leaders face an imperative: reenvision operations and brand experiences to drive growth without … Continue reading CMOs, It’s time to rethink your brand experience for long-term growth →

Why some marketers are moving to hybrid and headless CMS systems

Content Management Tools

Improved technical capabilities are making hybrid and headless CMS systems popular among marketers. Corey Patterson on October 18, 2021 Some site owners with specific needs are moving from traditional CMS systems to hybrid and headless CMSs. Marketers are embracing the customizability of these systems. “I think there is a problem with tools like WordPress and … Continue reading Why some marketers are moving to hybrid and headless CMS systems →

How to choose and implement a CDP

Content Management Tools

The most effective CDPs are data orchestrators. Corey Patterson on October 12, 2021 at 3:12 pm Given the changing marketing landscape, having a holistic understanding of customers is essential. This is why more businesses are turning to customer data platforms (CDPs) to help improve their efforts. “Last year, 2020, just accelerated the digital growth across … Continue reading How to choose and implement a CDP →

CMO Recruiters Highlight New Influencer Trends

Content Management Tools

Bob Van Rossum August 19, 2021 Today, top marketing executives and CMO recruiters know how important it is for companies to align their brand purpose with their product or service. The brand story should connect with your consumers, provide a vision for the future, and inspire positivity throughout your messaging. Your marketing strategy should be … Continue reading CMO Recruiters Highlight New Influencer Trends →

CMO-CIO Relationship Needs Tightening To Improve Performance: CMO Council Report

Content Management Tools

CMO-CIO Relationship Needs Tightening To Improve Performance: CMO Council Report by Laurie Sullivan @lauriesullivan, August 17, 2021 The future of performance in advertising depends directly on the relationship that CMOs have with their tech-counterparties, CIO, but only 23% of companies that took part in a study released today say they have a “very effective” CMO-CIO … Continue reading CMO-CIO Relationship Needs Tightening To Improve Performance: CMO Council Report →

9 Expert Tips to Never Run Out of Content Ideas For Your Blog

Content Management Tools

Enstine Muki August 17, 2021 In my early years of blogging, I used to run out of ideas. But as time went on, I came up with strategies to constantly fill my board with lots of click-worthy content ideas. If you have to be consistent in blogging, you must be able to always come up … Continue reading 9 Expert Tips to Never Run Out of Content Ideas For Your Blog →

Record growth for CDPs in 2021

Content Management Tools

New CDPs split about evenly between startups and established vendors. Chris Wood on July 29, 2021 Customer data platforms have had a banner year in the first half of 2021, according to the latest report from the CDP Institute. The CDP industry has ballooned to an estimated $ 1.6 billion in revenue, according to the … Continue reading Record growth for CDPs in 2021 →

How to Choose the Right Fractional CMO

Content Management Tools

Liz Papagni July 7, 2021 Making the decision to hire a fractional CMO for your business is only the first step. Once you’ve determined that additional C-level support is needed, even if only on a part-time basis or in an interim capacity, you still have more important decisions to finalize—such as how to choose the … Continue reading How to Choose the Right Fractional CMO →

Should You Hire a Full-Time or Fractional CMO?

Content Management Tools

Liz Papagni November 17, 2020 Your business may have recently undergone changes that leave you asking some big, important questions. Some of these changes may be great news, like unprecedented growth that requires more discipline and strategy. Some of the changes may be necessary to mitigate the damage that a pandemic has wrought on your … Continue reading Should You Hire a Full-Time or Fractional CMO? →