To get the most out of your CDP, make sure the customer journey and your company’s internal infrastructure are aligned. Chris Wood on October 11, 2022 When implementing a new CDP, companies need a practical plan to identify and organize the data ingested into it. “The CDP is great, but it’s not magic,” said Amanda … Continue reading How to ID and organize data with a new CDP
Data and customer experience overhauls are part of the roadmap for World Vision as they adapt to digital giving. Chris Wood on August 16, 2022 When Christian humanitarian organization World Vision wanted to improve their donor experience, they knew getting a CDP was key. “To do this work well, we need to identify prospective donors … Continue reading How CDPs transform donor experience for a nonprofit organization
CMOs are marketing-minded already. Today they need to be business-minded above all. Teresa Barreira on August 15, 2022 I recently celebrated my four-year anniversary as Chief Marketing Officer at the global digital consultancy Publicis Sapient. According to many surveys, this milestone means I’m on borrowed time – and have been for some time. Median tenure … Continue reading It’s time for CMOs to talk business
A Guide to Content Moderation, Types, and Tools Pramod Kumar / 02 Aug 2022 Digital space is highly influenced by user-generated content — as we all can see an unimaginable volume of text, images, and video shared on multiple social media and other online platforms/websites. With numerous social media platforms, forums, websites, and other online … Continue reading A Guide to Content Moderation, Types, and Tools
Sharpen focus during the consideration phase by organizing the tasks and goals that a new CDP can deliver on. Greg Krehbiel on May 12, 2022 When considering a customer data platform, many people ask questions like: How do I pick the right one? Do I need a data lake along with a CDP? How much … Continue reading Prepare for CDP implementation using a template for use cases
Before you engage with a CDP vendor, performing some due diligence upfront will make the evaluation process less painful. Gene De Libero on April 22, 2022 Vendors, analysts, and industry trades have heralded the Customer Data Platform (CDP) as a panacea for the seemingly impossible task of collecting and unifying data from disparate, unconnected online … Continue reading How to ensure the success of your CDP initiative
Understand the marketplace. Understand your architecture. And don’t forget to negotiate. Tony Byrne on April 13, 2022 At Real Story Group, we’ve been evaluating customer data platform (CDP) technology on behalf of enterprise buyers for more than four years now. Initially, we saw a wave of early adopters making hasty decisions both to license this … Continue reading The right way to select a CDP
Insights gleaned from time working on both the creative and operational sides of marketing. Spence Darrington on March 31, 2022 You just applied a dose of shampoo to your hair. You finished your best singing-in-the-shower rendition of Ed Sheeran’s “Shivers” when BAM! That once-in-a-lifetime genius marketing idea hits that will enrapture customers and slay your … Continue reading 5 CMO tips to transform marketing operations from killer to dream fulfiller
CMOs’ Nightmare Alley: ROI, Private Labels, New Brands by Sarah Mahoney @mahoney_sarah, March 8, 2022 Image above: Many CMOs are touchy about private label brands, among the biggest winners during the pandemic. These are Target’s. When chief marketing officers are staring at the ceiling at 2 a.m., they can take comfort in … Continue reading CMOs’ Nightmare Alley: ROI, Private Labels, New Brands
Jason Rose February 1, 2022 In today’s ultracompetitive marketplace, customers reign supreme. It’s no longer enough to simply provide a quality product—customer experience (CX) is the metric that matters. Delivering personalized experiences that delight customers across multiple channels is critical to significantly improving sales, brand reputation, customer satisfaction, and loyalty, as well as driving … Continue reading What CMOs Need to Deliver Better CX in 2022
