Before you engage with a CDP vendor, performing some due diligence upfront will make the evaluation process less painful. Gene De Libero on April 22, 2022 Vendors, analysts, and industry trades have heralded the Customer Data Platform (CDP) as a panacea for the seemingly impossible task of collecting and unifying data from disparate, unconnected online … Continue reading How to ensure the success of your CDP initiative
Category Archives: Content Management Tools
The right way to select a CDP
Understand the marketplace. Understand your architecture. And don’t forget to negotiate. Tony Byrne on April 13, 2022 At Real Story Group, we’ve been evaluating customer data platform (CDP) technology on behalf of enterprise buyers for more than four years now. Initially, we saw a wave of early adopters making hasty decisions both to license this … Continue reading The right way to select a CDP
5 CMO tips to transform marketing operations from killer to dream fulfiller
Insights gleaned from time working on both the creative and operational sides of marketing. Spence Darrington on March 31, 2022 You just applied a dose of shampoo to your hair. You finished your best singing-in-the-shower rendition of Ed Sheeran’s “Shivers” when BAM! That once-in-a-lifetime genius marketing idea hits that will enrapture customers and slay your … Continue reading 5 CMO tips to transform marketing operations from killer to dream fulfiller
CMOs’ Nightmare Alley: ROI, Private Labels, New Brands
CMOs’ Nightmare Alley: ROI, Private Labels, New Brands by Sarah Mahoney @mahoney_sarah, March 8, 2022 Image above: Many CMOs are touchy about private label brands, among the biggest winners during the pandemic. These are Target’s. When chief marketing officers are staring at the ceiling at 2 a.m., they can take comfort in … Continue reading CMOs’ Nightmare Alley: ROI, Private Labels, New Brands
What CMOs Need to Deliver Better CX in 2022
Jason Rose February 1, 2022 In today’s ultracompetitive marketplace, customers reign supreme. It’s no longer enough to simply provide a quality product—customer experience (CX) is the metric that matters. Delivering personalized experiences that delight customers across multiple channels is critical to significantly improving sales, brand reputation, customer satisfaction, and loyalty, as well as driving … Continue reading What CMOs Need to Deliver Better CX in 2022
CMOs, put these 4 trends at the top of your agenda for success this year
The trends shaping business and marketing in 2022—and that leaders must prioritize to succeed in the era of hybrid work Grammarly on January 26, 2022 It goes without saying that the past year has been a time of momentous change for marketers. In previous articles, I addressed how CMOs and leaders have had to … Continue reading CMOs, put these 4 trends at the top of your agenda for success this year
What the CDP Institute learned from dozens of use cases
An analysis of how CDP users plan to use the platforms finds that requirements differ greatly. David Raab on December 16, 2021 Use cases are the bacon of technology management: they make everything better, from strategic planning to product deployment. They’re especially important for Customer Data Platform projects, where requirements are often poorly understood. To … Continue reading What the CDP Institute learned from dozens of use cases
4 reasons to consider implementing a custom CDP
CDPs can help improve customer experiences and meet acquisition goals, but not all brands have the same priorities. Corey Patterson on November 10, 2021 In recent years marketers across many industries have turned to customer data platforms to enhance their campaigns. These solutions aggregate and unify data from the touchpoints in customer journeys — and … Continue reading 4 reasons to consider implementing a custom CDP
CMOs, It’s time to rethink your brand experience for long-term growth
In the hybrid work era, efficient and fast growth requires a new approach to delivering consistent, on-brand customer experiences Grammarly on November 11, 2021 Marketing functions are at a turning point in their evolution. In the wake of recent challenges, CMOs and leaders face an imperative: reenvision operations and brand experiences to drive growth without … Continue reading CMOs, It’s time to rethink your brand experience for long-term growth
Why some marketers are moving to hybrid and headless CMS systems
Improved technical capabilities are making hybrid and headless CMS systems popular among marketers. Corey Patterson on October 18, 2021 Some site owners with specific needs are moving from traditional CMS systems to hybrid and headless CMSs. Marketers are embracing the customizability of these systems. “I think there is a problem with tools like WordPress and … Continue reading Why some marketers are moving to hybrid and headless CMS systems
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