Personal Branding Blog — August 3, 2017 — August 3, 2017 When building a personal brand online it’s important to share articles that your audience can relate to. One way to achieve this is through targeted content search. But where can you find the best topics for your target market? There are still several places … Continue reading Content Sources You Can Use Now for Your Brand on Social Media
Chris Abraham — July 25, 2017 Follow @chrisabraham — July 25, 2017 Simon / Pixabay Facebook is pretty good at making everything you share look pretty good all on its own — until it doesn’t. What then? What happens when you spend the time and energy going through all your old posts and content to … Continue reading The Facebook Sharing Debugger Is an Essential Content Marketing Tool
Kristen Dunleavy — July 5, 2017 Follow @KristenWritesIt — July 5, 2017 fancycrave1 / Pixabay OK, we put the Fourth of July holiday in the rear-view mirror, which means we have officially entered the lazy days of summer. Yes, the season that tests even the most dedicated workers among us is now underway. We’ve got … Continue reading 10 Content Writing Tips to Help You Stop Procrastinating
Columnist Jason Warnock explains how you can take a page from Spotify’s powerful UGC-based campaigns and incorporate them into your brand’s marketing strategy. Jason Warnock on May 2, 2017 A. Aleksandravicius / Shutterstock.com You’ve decided to make user-generated content (UGC) a priority for your brand. But now you’re struggling to get your UGC campaign … Continue reading User-generated content: What your brand can learn from Spotify
CMO Priorities Conflict With Delivering On Customer Experience by Laurie Sullivan @lauriesullivan, April 25, 2017 New data from the CMO Club and Signal paint a conflicting picture of CMO priorities and what they plan to spend to retain existing customers and make new friends. Nearly half of CMOs say they will spend between 30% and … Continue reading CMO Priorities Conflict With Delivering On Customer Experience
Content Marketers Required To Have SEO Skills by Laurie Sullivan @lauriesullivan, March 15, 2017 There are four times as many content marketing jobs available in the United States as search engine optimization jobs, and one in two content jobs require SEO skills, according to survey findings released Wednesday. Nearly 47% of content marketing specialists, content … Continue reading Content Marketers Required To Have SEO Skills
Columnist Mike Sands says that if CMOs want to thrive in the year ahead, they’ll need to lead the charge in building customer obsession across the enterprise. Mike Sands on February 7, 2017 This year, at least 30 percent of CEOs will fire their CMOs for not having the right skill set to … Continue reading 3 ways CMOs can win the hearts of customers — and CEOs
Brooke B. Sellas — January 25, 2017 Follow @madSMscientist— January 25, 2017 In 2014, we created what we now call The Ultimate Social Media Roadmap (in 2014 it was called the 5 Cs of Social Media). Why the name change? Because roadmaps are essential to get where you’re going. So here’s how to get from … Continue reading The Ultimate Social Media Roadmap: From Content To Conversion
Louis Foong — December 30, 2016 Follow @thealeagroup— December 30, 2016 With the rise of Big Data and more sophisticated strategies, techniques, and technologies, today’s marketing departments have the potential to be a pretty powerful force. Unfortunately, too many companies aren’t taking advantage of that power the way that they could be, as illustrated by … Continue reading The Evolution of the Strategic CMO [Infographic]
Justin Lambert — November 22, 2016 — November 22, 2016 If you need to wear glasses or contact lenses to drive, you suffer from myopia. It’s also known as nearsightedness because your eyes are unable to easily focus on things that are far away while things that are right in front of you are perfectly … Continue reading Content Myopia: Just Because You Know Your Industry Doesn’t Mean Your Prospects Do
