Category Archives: Content Management Tools

How CDPs transform donor experience for a nonprofit organization

Data and customer experience overhauls are part of the roadmap for World Vision as they adapt to digital giving. Chris Wood on August 16, 2022 When Christian humanitarian organization World Vision wanted to improve their donor experience, they knew getting a CDP was key. “To do this work well, we need to identify prospective donors … Continue reading How CDPs transform donor experience for a nonprofit organization

How to ensure the success of your CDP initiative

Before you engage with a CDP vendor, performing some due diligence upfront will make the evaluation process less painful. Gene De Libero on April 22, 2022 Vendors, analysts, and industry trades have heralded the Customer Data Platform (CDP) as a panacea for the seemingly impossible task of collecting and unifying data from disparate, unconnected online … Continue reading How to ensure the success of your CDP initiative

5 CMO tips to transform marketing operations from killer to dream fulfiller

Insights gleaned from time working on both the creative and operational sides of marketing. Spence Darrington on March 31, 2022 You just applied a dose of shampoo to your hair. You finished your best singing-in-the-shower rendition of Ed Sheeran’s “Shivers” when BAM! That once-in-a-lifetime genius marketing idea hits that will enrapture customers and slay your … Continue reading 5 CMO tips to transform marketing operations from killer to dream fulfiller

CMOs’ Nightmare Alley: ROI, Private Labels, New Brands

CMOs’ Nightmare Alley: ROI, Private Labels, New Brands by Sarah Mahoney  @mahoney_sarah, March 8, 2022     Image above: Many CMOs are touchy about private label brands, among the biggest winners during the pandemic. These are Target’s.   When chief marketing officers are staring at the ceiling at 2 a.m., they can take comfort in … Continue reading CMOs’ Nightmare Alley: ROI, Private Labels, New Brands

What CMOs Need to Deliver Better CX in 2022

Jason Rose February 1, 2022   In today’s ultracompetitive marketplace, customers reign supreme. It’s no longer enough to simply provide a quality product—customer experience (CX) is the metric that matters. Delivering personalized experiences that delight customers across multiple channels is critical to significantly improving sales, brand reputation, customer satisfaction, and loyalty, as well as driving … Continue reading What CMOs Need to Deliver Better CX in 2022