Category Archives: Content Management Tools

Should You Hire a Full-Time or Fractional CMO?

Liz Papagni November 17, 2020 Your business may have recently undergone changes that leave you asking some big, important questions. Some of these changes may be great news, like unprecedented growth that requires more discipline and strategy. Some of the changes may be necessary to mitigate the damage that a pandemic has wrought on your … Continue reading Should You Hire a Full-Time or Fractional CMO?

Freshly CMO Mayur Gupta’s unexpected path from technologist to marketer

Gupta found his engineering background gave him the perspective to shake up the rules of marketing. Amy Gesenhues on April 5, 2019 at 6:14 pm SAN JOSE, CA — Growing up in India, Freshly CMO Mayur Gupta said it was his mother who persuaded him to begin his career as an engineer. “My mom inspired … Continue reading Freshly CMO Mayur Gupta’s unexpected path from technologist to marketer

Tech Company Brings AI Into The CMS Platform

Tech Company Brings AI Into The CMS Platform by Laurie Sullivan  @lauriesullivan, March 29, 2019 Contentstack recently announced new artificial intelligence capabilities developed to impact how marketers gain insights, make decisions and improve outcomes by bringing AI directly into the content management system platform. The new feature embeds AI into the Contentstack platform rather than … Continue reading Tech Company Brings AI Into The CMS Platform

10 Content Marketing Lessons to Learn from Creative E-Commerce Brands

David Tile — January 4, 2019 — January 4, 2019 E-commerce is unique when it comes to the marketing realm in that you generally have hundreds or thousands of different pages, and are trying to promote some or all of them, as opposed to other sites whose digital marketing funnels may be concentrated on only … Continue reading 10 Content Marketing Lessons to Learn from Creative E-Commerce Brands

How CMOs Can Meaningfully Impact the World Beyond Their Organizations (And Why)

Bob Van Rossum — August 18, 2018 Follow @BobVR — August 18, 2018 What a Marketing Executive Search Firm Looks for in Influential Leaders Today’s CMO is tasked with being responsible for business growth more than ever. They must be the voice of the customer, digitally-savvy, innovative, a great leader, and an effective change agent … Continue reading How CMOs Can Meaningfully Impact the World Beyond Their Organizations (And Why)