Category Archives: Content Management Tools

4 reasons to consider implementing a custom CDP

CDPs can help improve customer experiences and meet acquisition goals, but not all brands have the same priorities. Corey Patterson on November 10, 2021 In recent years marketers across many industries have turned to customer data platforms to enhance their campaigns. These solutions aggregate and unify data from the touchpoints in customer journeys — and … Continue reading 4 reasons to consider implementing a custom CDP

CMOs, It’s time to rethink your brand experience for long-term growth

In the hybrid work era, efficient and fast growth requires a new approach to delivering consistent, on-brand customer experiences Grammarly on November 11, 2021 Marketing functions are at a turning point in their evolution. In the wake of recent challenges, CMOs and leaders face an imperative: reenvision operations and brand experiences to drive growth without … Continue reading CMOs, It’s time to rethink your brand experience for long-term growth

Why some marketers are moving to hybrid and headless CMS systems

Improved technical capabilities are making hybrid and headless CMS systems popular among marketers. Corey Patterson on October 18, 2021 Some site owners with specific needs are moving from traditional CMS systems to hybrid and headless CMSs. Marketers are embracing the customizability of these systems. “I think there is a problem with tools like WordPress and … Continue reading Why some marketers are moving to hybrid and headless CMS systems

CMO Recruiters Highlight New Influencer Trends

Bob Van Rossum August 19, 2021 Today, top marketing executives and CMO recruiters know how important it is for companies to align their brand purpose with their product or service. The brand story should connect with your consumers, provide a vision for the future, and inspire positivity throughout your messaging. Your marketing strategy should be … Continue reading CMO Recruiters Highlight New Influencer Trends

CMO-CIO Relationship Needs Tightening To Improve Performance: CMO Council Report

CMO-CIO Relationship Needs Tightening To Improve Performance: CMO Council Report by Laurie Sullivan  @lauriesullivan, August 17, 2021 The future of performance in advertising depends directly on the relationship that CMOs have with their tech-counterparties, CIO, but only 23% of companies that took part in a study released today say they have a “very effective” CMO-CIO … Continue reading CMO-CIO Relationship Needs Tightening To Improve Performance: CMO Council Report

Should You Hire a Full-Time or Fractional CMO?

Liz Papagni November 17, 2020 Your business may have recently undergone changes that leave you asking some big, important questions. Some of these changes may be great news, like unprecedented growth that requires more discipline and strategy. Some of the changes may be necessary to mitigate the damage that a pandemic has wrought on your … Continue reading Should You Hire a Full-Time or Fractional CMO?