Category Archives: Amazon Advertisement

Amazon Advertisers Up Spend During Two Days Of Prime

Amazon Advertisers Up Spend During Two Days Of Prime by Laurie Sullivan  @lauriesullivan, October 16, 2020 Kenshoo clients running Amazon Advertising during the two Prime sale days spent 3.8 times more on advertising versus the daily average of the 30 days leading up to Prime Day 2020, according to the company’s analysis. Amazon did not … Continue reading Amazon Advertisers Up Spend During Two Days Of Prime

Customizable Amazon Sponsored Display ads go live globally

Add brand logo and custom headlines to product targeting ads. Ginny Marvin on October 9, 2020  Amazon has rolled out the ability for eligible advertisers to add their brand logo and customized the headline in Sponsored Display ads. The customized Sponsored Display units can run on product description pages, customer reviews, shopping results pages and … Continue reading Customizable Amazon Sponsored Display ads go live globally

Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead

The five-day stretch from Thanksgiving to Cyber Monday was record-breaking for e-commerce but brands still have more time for profitable sales on Amazon. Andrew Waber on December 12, 2019  On Cyber Monday alone, consumers spent $9.4B via online channels – that’s up $1.5B from just last year, according to Adobe, and another record-breaking figure in … Continue reading Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead

Amazon Attracts Ad Dollars For Search And Brand Awareness Campaigns

Amazon Attracts Ad Dollars For Search And Brand Awareness Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, October 23, 2019 Some 70% of purchases attributed to Amazon’s DSP ads are new to brand advertising, according to a recent benchmark report by Tinuiti. With this increase, performance seems to be the catalyst for higher budgets related to … Continue reading Amazon Attracts Ad Dollars For Search And Brand Awareness Campaigns

Offense or defense: The secrets to bidding on brand terms on Amazon Advertising

Testing strategies to capture shoppers’ attention on a crowded shopping channel can have benefits beyond increasing paid conversions – it can boost organic sales as well. Mike Farrell on October 4, 2019 Online advertising is among the latest industries Amazon plans to disrupt. Although it is relatively new to the digital advertising world compared to … Continue reading Offense or defense: The secrets to bidding on brand terms on Amazon Advertising

Don’t fall for the ‘magic keyword’ trap on Amazon

By spreading your budget across too many keywords, gathering data to intelligently shift budget towards terms that convert to meaningful sales is nearly impossible. Andrew Waber on August 2, 2019   For particularly popular, lucrative search terms on Amazon, organically moving up towards the top of the first page of results is a long-term challenge, … Continue reading Don’t fall for the ‘magic keyword’ trap on Amazon

Is Amazon friend or foe? Retailers must weigh the opportunity before tapping revenue gains

Retailers with a unique product may be cautious selling on Amazon but it can be a powerful channel for moving out-of-season and clearance items. Mike Farrell on May 16, 2019  One of the most discussed topics in e-commerce over the past 18 months has been The Amazon Effect. Amazon has been throwing its weight around … Continue reading Is Amazon friend or foe? Retailers must weigh the opportunity before tapping revenue gains

Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests

Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests by Laurie Sullivan , Staff Writer @lauriesullivan, April 24, 2019 Marketers spent a whopping 77% more during the first quarter of 2019 on Amazon Sponsored Brands ads, formerly known as Headline Search Ads, while Amazon Sponsored Products grew 19% year-on-year in the quarter, according to recent … Continue reading Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests

Amazon To Push Video Ads Triggered By Search Queries

Amazon To Push Video Ads Triggered By Search Queries by Laurie Sullivan  @lauriesullivan, March 21, 2019 Amazon has capitalized on searches for products on mobile. Now the marketplace plans to add mobile video ads triggered by searches. The mobile video ads appear in response to search results in its shopping app, according to one report, … Continue reading Amazon To Push Video Ads Triggered By Search Queries