Category Archives: Amazon Advertisement

Amazon Ad Types: What You Need to Know to Successfully Boost Your Sales

John Lincoln September 3, 2021 Learning the ins and outs of Amazon ad types is crucial to hitting your big sales goals. In this article, we’re going to explore the types of ads available to you and give you the information you need to decide which is right for you and your business. Amazon Ad … Continue reading Amazon Ad Types: What You Need to Know to Successfully Boost Your Sales

Amazon Advertising Courting Agencies, Tool Providers For One-Stop-Shopping Ad Needs

Amazon Advertising Courting Agencies, Tool Providers For One-Stop-Shopping Ad Needs by Laurie Sullivan  @lauriesullivan, July 13, 2021 Amazon wants advertisers to increase their reliance on advertising across its properties, so it introduced a partner network of international agencies and tool providers designed to build a community for its advertising business. The Amazon Advertising Partner Network … Continue reading Amazon Advertising Courting Agencies, Tool Providers For One-Stop-Shopping Ad Needs

Amazon Advertising And GroupM Work On Audio Ads

Amazon Advertising And GroupM Work On Audio Ads by Laurie Sullivan  @lauriesullivan, May 19, 2021 Amazon Advertising and GroupM are working together to help brands add Amazon audio ads to their media strategies. The audio ads are delivered on Amazon Music’s free ad-supported tier. GroupM agency clients can reach listeners based on streaming activities and shopping signals across … Continue reading Amazon Advertising And GroupM Work On Audio Ads

Amazon Ads Create Halo Effect On Other Channels: Report

Amazon Ads Create Halo Effect On Other Channels: Report by Laurie Sullivan  @lauriesullivan, November 6, 2020 Amazon Advertising generates a 20% higher return on investment relative to a brand’s average marketing ROI, according to the latest ROI Genome report from Analytic Partners.  The report, Omnichannel and a Brave New World, analyzes marketing approaches using multiple … Continue reading Amazon Ads Create Halo Effect On Other Channels: Report

Amazon Advertisers Up Spend During Two Days Of Prime

Amazon Advertisers Up Spend During Two Days Of Prime by Laurie Sullivan  @lauriesullivan, October 16, 2020 Kenshoo clients running Amazon Advertising during the two Prime sale days spent 3.8 times more on advertising versus the daily average of the 30 days leading up to Prime Day 2020, according to the company’s analysis. Amazon did not … Continue reading Amazon Advertisers Up Spend During Two Days Of Prime

Customizable Amazon Sponsored Display ads go live globally

Add brand logo and custom headlines to product targeting ads. Ginny Marvin on October 9, 2020  Amazon has rolled out the ability for eligible advertisers to add their brand logo and customized the headline in Sponsored Display ads. The customized Sponsored Display units can run on product description pages, customer reviews, shopping results pages and … Continue reading Customizable Amazon Sponsored Display ads go live globally

Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead

The five-day stretch from Thanksgiving to Cyber Monday was record-breaking for e-commerce but brands still have more time for profitable sales on Amazon. Andrew Waber on December 12, 2019  On Cyber Monday alone, consumers spent $9.4B via online channels – that’s up $1.5B from just last year, according to Adobe, and another record-breaking figure in … Continue reading Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead

Amazon Attracts Ad Dollars For Search And Brand Awareness Campaigns

Amazon Attracts Ad Dollars For Search And Brand Awareness Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, October 23, 2019 Some 70% of purchases attributed to Amazon’s DSP ads are new to brand advertising, according to a recent benchmark report by Tinuiti. With this increase, performance seems to be the catalyst for higher budgets related to … Continue reading Amazon Attracts Ad Dollars For Search And Brand Awareness Campaigns

Offense or defense: The secrets to bidding on brand terms on Amazon Advertising

Testing strategies to capture shoppers’ attention on a crowded shopping channel can have benefits beyond increasing paid conversions – it can boost organic sales as well. Mike Farrell on October 4, 2019 Online advertising is among the latest industries Amazon plans to disrupt. Although it is relatively new to the digital advertising world compared to … Continue reading Offense or defense: The secrets to bidding on brand terms on Amazon Advertising

Don’t fall for the ‘magic keyword’ trap on Amazon

By spreading your budget across too many keywords, gathering data to intelligently shift budget towards terms that convert to meaningful sales is nearly impossible. Andrew Waber on August 2, 2019   For particularly popular, lucrative search terms on Amazon, organically moving up towards the top of the first page of results is a long-term challenge, … Continue reading Don’t fall for the ‘magic keyword’ trap on Amazon