Behind Amazon’s Move To Expand Ads On Third-Party Sites by Laurie Sullivan , Staff Writer @lauriesullivan, August 18, 2023 Amazon this week announced it would begin to serve ads across third-party platforms like Pinterest and publishers such as BuzzFeed, Hearst Newspapers, and Ziff Davis brands such as Lifehacker and Mashable, among others. The goal is to start … Continue reading Behind Amazon’s Move To Expand Ads On Third-Party Sites
Category Archives: Amazon Advertisement
Amazon Reports Strong Demand For Advertising And AI Services
Amazon Reports Ad Sales Up 22%, Strong Demand For AI Services by Laurie Sullivan @lauriesullivan, August 3, 2023 Amazon reported Thursday that second-quarter revenue rose 11% to $134.4 billion — with artificial intelligence, cloud services and advertising playing a major role in the increase. Along with AWS, advertising has become one of Amazon’s highest-margin businesses. … Continue reading Amazon Reports Strong Demand For Advertising And AI Services
Amazon Ads Won’t Let Bad Media Placement Upend ‘Work’
Amazon Ads Won’t Let Bad Media Placement Upend ‘Work’ by Fern Siegel , July 14, 2023 Creating an ad campaign means months of hard work — strategy, creative, media planning — and all can be upended by bad media placement. That’s the premise of Amazon Ads new campaign, created by Anomaly. Rufus handled media Debuting … Continue reading Amazon Ads Won’t Let Bad Media Placement Upend ‘Work’
Amazon Ads Advances DSP Machine-Learning Models
Amazon Ads Advances DSP Machine-Learning Models by Laurie Sullivan @lauriesullivan, April 28, 2023 On the heels of its earnings report Thursday, Amazon Ads has developed more advanced machine-learning models and optimized campaign-control systems to enhance bidding and pacing decisions for the Amazon DSP. Neal Richter, director of Amazon DSP Technology, believes that “every percentage point of improvement … Continue reading Amazon Ads Advances DSP Machine-Learning Models
Amazon Ads Reporting Outage Throws Off Calculations For Black Friday Campaign Spend
Amazon Ads Reporting Outage Throws Off Calculations For Black Friday Campaign Spend by Laurie Sullivan , Staff Writer @lauriesullivan, November 30, 2022 A glitch in Amazon’s ad tools system on Black Friday caused advertisers to potentially overspend up to hundreds of thousands of dollars during the hottest holiday weekend of the year, while others underspent, causing them … Continue reading Amazon Ads Reporting Outage Throws Off Calculations For Black Friday Campaign Spend
Amazon Issues Gloomy Forecast, But Ad Sales Keep Growing
Amazon Issues Gloomy Forecast, But Ad Sales Keep Growing by Sarah Mahoney @mahoney_sarah, October 28, 2022 Oof. Amazon’s latest financial report sent scary shockwaves through the investor community, partly due to earnings that came in lower than expected and weakening results in its powerful Amazon Web Service division. But the real surprise came from … Continue reading Amazon Issues Gloomy Forecast, But Ad Sales Keep Growing
Amazon Ads Features Focus On Measurement, Clean Room, Video
Amazon Ads Features Focus On Measurement, Clean Room, Video by Laurie Sullivan @lauriesullivan, October 26, 2022 Amazon confirmed its investment in video advertising Wednesday during unBoxed 2022 with the launch of several new features and services aimed at helping brands introduce products to consumers. There is a service that helps brands create videos, as well … Continue reading Amazon Ads Features Focus On Measurement, Clean Room, Video
Amazon Battles Alexa Users Over Ad-Targeting Claims
Amazon Battles Alexa Users Over Ad-Targeting Claims by Wendy Davis @wendyndavis, October 10, 2022 Amazon is pressing a federal judge to dismiss a lawsuit claiming that the company wrongly uses voice recordings captured by Alexa to target ads. In papers filed Friday, Amazon argues that the allegations in the complaint, even if proven true, would … Continue reading Amazon Battles Alexa Users Over Ad-Targeting Claims
Amazon to allow merchants to email customers directly
The commerce giant is launching a solution to help third-party sellers re-market to segments of their audience. Kim Davis on September 15, 2022 Amazon is launching Tailored Audiences, a tool that will enable sellers to send free emails to customers and monitor results. The announcement came at Amazon’s Accelerate conference this week. In the past, … Continue reading Amazon to allow merchants to email customers directly
Amazon Upgrades Ad Partner Status For Select Companies
Amazon Upgrades Ad Partner Status For Select Companies by Laurie Sullivan @lauriesullivan, August 24, 2022 Amazon has granted some of its advertising partners “advanced” status after launching the original program earlier this year. Tinuiti announced its upgrade in status on Wednesday, while ChannelAdvisor announced the upgrade on Tuesday and Skai in May. The Amazon Ads … Continue reading Amazon Upgrades Ad Partner Status For Select Companies
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