Bob Van Rossum — April 9, 2018 Follow @BobVR — April 9, 2018 With the pace at which digital marketing is changing, it’s not surprising that most modern marketing departments today have around 10 to 15 percent of their teams in contract roles as a best practice. This gives digital marketing leaders more flexibility to … Continue reading Why Digital Marketing Contractors Are Crucial for Growth in the Digital World
Bob Van Rossum — March 10, 2018 Follow @BobVR — March 10, 2018 Technology has completely shaken up the world of marketing and impacted the way companies view their workforce structures. This shift further drives CMOs to re-strategize how they recruit talent and highlights the need to have superior teams in place to prepare for … Continue reading 5 Steps to Successfully Future-Proof Your Marketing Career in a Digitized World
Want to know how to optimize your content for voice search? Contributor Sherry Bonelli shares how to incorporate smart SEO tactics to increase the chance of being heard. Sherry Bonelli on February 14, 2018 For years, the use of voice search and voice assistants to answer questions has been on the rise. According … Continue reading How do you optimize content for a voice-first world?
Google’s Algorithm Says The World Is Flat by Laurie Sullivan , Staff Writer @lauriesullivan, January 10, 2018 Leonid Bershidsky, a Berlin-based Russian journalist and columnist for Bloomberg, made an interesting observation in an opinion piece titled “If Google Is Biased, So Are Its Algorithms.” It ran this week in Bloomberg. Bershidsky makes the point that … Continue reading Google’s Algorithm Says The World Is Flat
Machine learning and artificial intelligence (AI) will change the way search marketers do business. In the latest article in his multipart series on PPC and AI, columnist Frederick Vallaeys shares his strategies for keeping your agency successful in a world of AI-first PPC. Frederick Vallaeys on December 26, 2017 Artificial intelligence (AI) and machine … Continue reading 6 ways ad agencies can thrive in an AI-first world
New market conditions call for new marketing strategies. In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a smartphone, and most individuals and households have multiple smart devices, including tablets, phones and computers. This prevalence, coupled with the rise of Big Data, … Continue reading Marketing in a distracted, digital world
Dave Orecchio — December 1, 2017 Follow @HighTechMKT — December 1, 2017 Fotomek / Pixabay Taking sales productivity to the highest possible level is a worthy goal for any business. Additionally, if all of your competitors are pursuing improved sales productivity, your company risks being left behind unless you adapt to the rapidly changing modern … Continue reading Inbound Sales Productivity Means Sellers Matter In The Digital World
Yext VP of Industry Insights Duane Forrester discusses his new e-book, “How Voice Search Changes Everything,” and what marketers can do to adapt and compete. Michelle Robbins on November 16, 2017 In 2016, Google said that 20 percent of all mobile queries were voice searches. Since that time, the number of virtual assistants in … Continue reading Voice search: Content may be king, but context is queen in the new voice-first world
In the age of the increasingly fragmented customer experience, how do marketers compete for attention? Columnist Jim Yu believes the convergence of content and search is key. Jim Yu on September 20, 2017 Nearly half a century ago, Motorola released the first handheld mobile phone. It was a bulky predecessor to today’s sleek 4-ounce touchscreens. … Continue reading Why marketing convergence is non-negotiable in a post-mobile world
Matt Ambrose — August 30, 2017 Follow @mattambrose — August 30, 2017 rawpixel / Pixabay Listen to people and offer advice. Don’t just talk about yourself. Maybe not today. Maybe not tomorrow. But there will come a day when you’ll have to step away from your keyboard, iron a shirt/blouse and go speak to living, … Continue reading Live Event Networking Tips for Copywriters to Make Connections In an Extrovert’s World
