Category Archives: Sales Techniques

Want Better Profit Margins? Stop Selling Against Yourself!

Karl Sakas — June 19, 2018 Follow @KarlSakas — June 19, 2018 Stop selling against yourself! You’re hurting your profit margins. Visiting Australia, I passed a dry cleaner in Sydney—and noticed a terrifying sign (see right). It said: “All Prices Are Negotiable.” Are you telling your agency’s clients—directly or indirectly—that you’ll cut your prices for … Continue reading Want Better Profit Margins? Stop Selling Against Yourself!

4 Purchase Funnel Mistakes That Stop You From Making the Sale

Markus Linder — June 11, 2018 Follow @markuslinder — June 11, 2018 How many hours and marketing dollars do you spend on widening your purchase funnel to ensure you capture enough people? Trying to hit conversion and sales targets, many businesses focus their efforts on the purchase funnel fringes, tweaking marketing campaigns or A/B testing … Continue reading 4 Purchase Funnel Mistakes That Stop You From Making the Sale

4 Simple Mistakes Even the Biggest Online Stores are Making that Cost Sales

Nicole Blanckenberg — May 27, 2018 Follow @https://twitter.com/NicoleBlancken — May 27, 2018 Some of you may not know this about me: I am an online store fan through and through. I love researching new stores, building eCommerce strategies and finding new and exciting product trends – not just for the reason of collecting valuable and … Continue reading 4 Simple Mistakes Even the Biggest Online Stores are Making that Cost Sales