Category Archives: Sales Techniques

7 Must-Have Tools for Online Stores Serious About Meeting Their ROI Goals In 2018

Nathan Resnick — February 5, 2018 Follow @naterez94 — February 5, 2018 With the start of a new year comes a great opportunity for businesses big and small to look back at what they accomplished in 2017 and make plans for improving their profitability in 2018. But how can you ensure that you’ll actually meet … Continue reading 7 Must-Have Tools for Online Stores Serious About Meeting Their ROI Goals In 2018

‘Marketing doesn’t drive revenue, sales does’ (and other myths)

Gone are the days when sales took all the glory after closing a deal. Columnist Sonjoy Ganguly believes marketing and sales need to work hand-in-hand to effectively drive ROI. Sonjoy Ganguly on January 16, 2018   “Marketing doesn’t drive revenue — sales does.” Sound familiar? I can’t tell you the countless clients I have worked … Continue reading ‘Marketing doesn’t drive revenue, sales does’ (and other myths)

Inbound Sales Productivity Means Sellers Matter In The Digital World

Dave Orecchio — December 1, 2017 Follow @HighTechMKT — December 1, 2017 Fotomek / Pixabay Taking sales productivity to the highest possible level is a worthy goal for any business. Additionally, if all of your competitors are pursuing improved sales productivity, your company risks being left behind unless you adapt to the rapidly changing modern … Continue reading Inbound Sales Productivity Means Sellers Matter In The Digital World

Sell Smarter on eBay: The Metrics You Need to Be Tracking

Michael Ugino — November 16, 2017 — November 16, 2017 eBay merchants offer everything from lightbulbs to vintage war posters on the marketplace. The platform’s niche products, like used items or one-of-a-kind collectibles, typically have fewer competitors than mainstream goods. eBay merchants offering these specialized goods are in smaller markets, so they have less information … Continue reading Sell Smarter on eBay: The Metrics You Need to Be Tracking

The Enduring Relevance of “Crossing the Chasm”

Bob Apollo — November 2, 2017 Follow @bobapollo — November 2, 2017 hesalzmanngmailcom / Pixabay With over a million copies sold, Geoffrey Moore’s “Crossing the Chasm” guide to marketing and selling disruptive products to mainstream customers is still one of the must-read books for B2B-focused sales and marketing leaders. One of Inc. magazine’s Top 10 … Continue reading The Enduring Relevance of “Crossing the Chasm”

7 Sales Tips for Success at Local Farmers Markets and Festivals

Serenity Gibbons — September 24, 2017 — September 24, 2017 Pexels / Pixabay Small businesses are always looking for ways to increase revenue and grow profits. One method a lot of companies are turning to is local farmer’s markets and festivals, which are popular all over the country. If you’re interested in pursuing these “pop-up” … Continue reading 7 Sales Tips for Success at Local Farmers Markets and Festivals