A LinkedIn study says that the silos between sales and marketing — and the use of different data tools between them — can leave a gap in messaging to potential buyers. Robin Kurzer on October 16, 2018 No more data silos! That’s the key message from Tuesday’s LinkedIn State of Sales 2018 report. The … Continue reading Sales and marketing: Decision makers say you’re sending mixed messages
If you’re looking for positive change in your demand generation performance, here are five ways to take advantage of the purchase intent resources available in your market. John Steinert on September 19, 2018 A combination of genius and incredible access to capital has enabled Amazon to become a retail operation truly inconceivable just a … Continue reading 5 ways to leverage real third-party purchase intent
Nick Leffler — August 9, 2018 Follow @exprance— August 9, 2018 When it comes to doing any type of work, the price is almost universally the most focused on. Sometimes the conversation devolves a bit and you may hear someone mention you can have a project good, fast, and cheap but you can only choose … Continue reading Does “Good, Fast, Cheap” Pan Out In The Real World?
Judy Caroll — August 5, 2018 Follow @JudyCaroll1 — August 5, 2018 When you are in the IT B2B arena, chances are you will deal with different types of decision-makers in different levels of management. These people can be the IT Managers, CIOs, CTOs, VPs, or CEOs. If you are lucky enough (pun intended), you … Continue reading How to Sell to Match the 3 Types of IT Decision Makers
Chris Layne — June 26, 2018 — June 26, 2018 In the past, paper was the go-to choice for most sales organizations that needed custom sales order forms. Today, businesses can choose between a variety of more convenient options. Instead of paper sales order forms, sales reps can place orders using mobile apps on their … Continue reading Put Away Paper-Based Custom Sales Order Forms—For Good
Karl Sakas — June 19, 2018 Follow @KarlSakas — June 19, 2018 Stop selling against yourself! You’re hurting your profit margins. Visiting Australia, I passed a dry cleaner in Sydney—and noticed a terrifying sign (see right). It said: “All Prices Are Negotiable.” Are you telling your agency’s clients—directly or indirectly—that you’ll cut your prices for … Continue reading Want Better Profit Margins? Stop Selling Against Yourself!
Andrew Gazdecki — June 13, 2018 Follow @biznessapps — June 13, 2018 Shutterstock Many of our partners start a mobile app company without any prior experience in sales. Our program trains you to sell apps to small businesses with an online course and hands-on training. While our Mobile Marketing Advisors help you create an actual … Continue reading How To Give A Convincing Sales Pitch to SMBs
Markus Linder — June 11, 2018 Follow @markuslinder — June 11, 2018 How many hours and marketing dollars do you spend on widening your purchase funnel to ensure you capture enough people? Trying to hit conversion and sales targets, many businesses focus their efforts on the purchase funnel fringes, tweaking marketing campaigns or A/B testing … Continue reading 4 Purchase Funnel Mistakes That Stop You From Making the Sale
Nicole Blanckenberg — May 27, 2018 Follow @https://twitter.com/NicoleBlancken — May 27, 2018 Some of you may not know this about me: I am an online store fan through and through. I love researching new stores, building eCommerce strategies and finding new and exciting product trends – not just for the reason of collecting valuable and … Continue reading 4 Simple Mistakes Even the Biggest Online Stores are Making that Cost Sales
Thursday 31, May 2018 Have you ever considered the benefits of a more comprehensive product line? At the very least you can depend on improved metrics for your site, such as pages viewed per visit, average visit length and reduced bounce rates. The most important benefit however, would be the increase in sales. Unfortunately it … Continue reading Simple Tips on Increasing your Dropshipping Sales