It’s time for brands to consider the nuances of each format at every stage of campaign production to create an effective video for multiple screens. Les Seifer on April 22, 2019 Creative has changed. Gone are the days when a brand could sink all of its heart, soul and budget into a single creative experience … Continue reading Here’s how you build creative video experiences for a multi-screen world
Tag Archives: World
Surviving and Thriving in a Post-Career World
Kurt Bittner — April 10, 2019 Follow @ksbittner — April 10, 2019 A college roommate of mine retired this week, after a long and successful career. While he’s figuring out the next chapter of his life, it caused me to think about whether the notion of a “career” is even relevant in today’s world. I … Continue reading Surviving and Thriving in a Post-Career World
It’s an Online to Offline World – Brands and Businesses Need to Catch Up
Bernadette Coleman — March 1, 2019 Follow @berniecoleman — March 1, 2019 The further we move into the 21st century, the more we evolve into a technology-dependent population. The things we do, buy and eat are all tied to an online to offline world. This dependency is expanding beyond the Millennial and Generation Z age … Continue reading It’s an Online to Offline World – Brands and Businesses Need to Catch Up
Inspiration From Outside the Scrum World
Simon Bourk — February 25, 2019 — February 25, 2019 I am listening to the audiobook “the subtle art of not giving a fck” from Mark Manson and I am learning awesome things that can relate to our world of “Agile” and “Product Ownership.” The style of the writing doesn’t suit me well, but I … Continue reading Inspiration From Outside the Scrum World
The Future of Retail in an Online World
Rotem Gal — February 20, 2019 Follow @gal_rotem — February 20, 2019 E-commerce has reached a point that it seems to threaten traditional brick-and-mortar stores into extinction. The rise of the “online marketplace” has made physical stores irrelevant to those who crave the instant gratification of an always- available store that delivers your purchases at … Continue reading The Future of Retail in an Online World
In a world of facts, ideas are king
Compelling ads are more than a checklist of behavioral triggers. They must engage the audience’s imagination. Peter Minnium on February 1, 2019 “Can you please come watch this commercial? We’ll take out the trash.” This is how consumer research generally started when I was an account man at the nation’s most creative ad agency in … Continue reading In a world of facts, ideas are king
4 Blog Writing Tips from the Academic Writing World
Suhaib Mohammed — January 16, 2019 Follow @Suhaib_writes — January 16, 2019 Scientists have a thing for writing. After months of researching, withdrawing from their families, and sleeping in labs, researchers announce their breakthroughs through the medium of writing. They are aware of the fact that crystal-clear writing is the media through which any scientific … Continue reading 4 Blog Writing Tips from the Academic Writing World
5 Unique Lessons from Young Entrepreneurs Shaping the World
Jaydip Parikh — December 7, 2018 Follow @jaydipparikh — December 7, 2018 Westfrisco / Pixabay Entrepreneurship has turned into more of a fad, among business and marketing students just about to graduate. The millennial generation is far more enamored by the prospects of independence and making it big as opposed to a lifetime desk job, … Continue reading 5 Unique Lessons from Young Entrepreneurs Shaping the World
How to Focus in an Unfocused World
Kyle Crocco — December 6, 2018 Follow @kylecrocco — December 6, 2018 Technology was supposed to free us from the shackles of work. In 1930, economist John Maynard Keynes saw the explosion of technology and predicted that in the future his grandchildren would have 15-hour work weeks. While Norway is on track for a 15-hour … Continue reading How to Focus in an Unfocused World
The new world of marketing
Why AI should be part of your strategy. Sponsored Content: Provided By IBM With Insider Studios on November 26, 2018 Machine learning is reinventing marketing — and a growing number of marketers know it. According to recent research from the IBM Institute for Business Value, 91 percent of marketers at companies that outperform their … Continue reading The new world of marketing
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