Michael J. Katz — March 5, 2020 Statistically speaking, it’s due to arrive in my inbox any day now. The “it” I am referring to is the more or less, once a year request that I receive from a parade of strangers who share my name. The email usually goes something like this: “Hi, my … Continue reading All Niches Are Not Created Equal
Erin McDonald — January 18, 2020 Looking to learn how to market a new business online? To start, there are two main categories. They comprise of paid advertising and organic marketing. Typically, you don’t choose one or the other, but rather a mix of the two. What are these options and how do they work? … Continue reading How to Market a New Business Online
Tommy Wyher — February 20, 2019 — February 20, 2019 Running a company that is a success in its local area is impressive, to say the least. Certain entrepreneurs will never be satisfied until their company is a household or national name. The risks that come with expanding the business across the country with new … Continue reading Big Time Moves: What a Company Needs to Take Care of When Expanding Nationally
Paul Keijzer — September 25, 2018 Follow @Paul_Keijzer — September 25, 2018 FotografieLink / Pixabay You may have a stellar strategy and vision to exponentially grow your company into something that’s larger than you and your leadership. However, all your efforts would be in vain if you don’t have the capacity to implement those strategies. … Continue reading How To Build Capacity To Succeed During Exponential Times
Erika Dickstein — August 31, 2018 Follow @springinsight — August 31, 2018 It’s that time of year again. Parents all over the United States have a certain spring in their step and are turning their thoughts towards carpools, school uniforms, sports registrations and new school supplies. After you finish searching the aisles of your local … Continue reading 4 Supplies to Pack in Your Business “Backpack”
Carl Faulds — November 9, 2016 Follow @Cashsolv— November 9, 2016 When a business needs access to capital, it faces a fundamental choice: taking out a business loan or a merchant cash advance. Both can provide the money needed to hire new talent, fund a major marketing campaign, take the company international or simply overcome … Continue reading Should You Take Out a Business Loan or a Merchant Cash Advance?
by Stacey Danheiser March 25, 2016 Follow @ShakemktgMarch 25, 2016 “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” The quote comes courtesy of Chinese military general, Sun Tzu’s Art of War, and is oft-quoted in the marketing world for how beautifully it sums up the difference … Continue reading X Marks the Spot: Do You Know Where Your Business is Headed?
by Brian Stupp March 12, 2016 Follow @IOUFinancialMarch 12, 2016 You can boost your company’s size, and hopefully its profits, by making a smart acquisition. Not all acquisitions make sense, and an ill-conceived one can send your small business down in flames. So it’s important to size up a target company along several dimensions before … Continue reading 5 Things to Consider Before Expanding Through an Acquisition