Business.comMarch 31, 2015 Internet marketers love their letters. SEO, PPC, CTA, and so on and so forth. Here’s one that you probably won’t see tossed around quite as much: A/B testing. It’s the blunt-instrument method of refining a web page or marketing campaign; take two variations on a theme, set them loose, and see which … Continue reading Don’t Guess What’s Best: Why You Should Be A/B Testing
Simon EllisMarch 23, 2015 One of the key drivers in FMCG companies is innovation, but sometimes it is easier said than done. Just why is innovation management important and how can companies, large and small, implement an effective and sustainable new product development process? The importance of innovation management In 2005 management consulting firm, Arthur … Continue reading What’s Your New Product? Your Innovation Management Roadmap
Chase AndersonMarch 4, 2015 Some days, it’s hard to call myself an SEO. I’ve been in love with analysis and research into search engines since 2007. Everone knows there’s pretty shady behaviour in the industry and it’s had to react to Google’s crackdown on spam and unethical practices. Because of this, most people in the … Continue reading Working With a Marketing Agency for SEO? What’s the Worst That Can Happen?
Tommy LandryFebruary 24, 2015 It’s an age old debate, especially for entrepreneurs and smaller businesses. Typical questions we hear are things like: Should I spend my time making sure my website is easy to use? Would I be better served focusing on traffic generation? Are the two areas completely separate or overlapping? Ultimately, what do … Continue reading What’s More Important: User Experience or SEO?
Miranda PaquetFebruary 20, 2015 Think about the people on your email list. While some of them have been receiving your email campaigns for years, there’s a good chance others are very new to your business. Or, whereas most of your contacts are local, others may only be in your area a few weeks out of … Continue reading What’s The Difference Between Email Lists And Tags?
Hudson ArnoldFebruary 17, 2015 Prioritization is a critical skill to master when building out a testing program. It’s about making smart choices and applying discipline to the decision-making process. In my experience helping companies build their test programs from scratch, as well as optimizing more mature programs, I’ve seen the benefits of adopting a rigorous … Continue reading What’s Next? Steps For Prioritizing Your Experiment Backlog
Marie AlonsoFebruary 13, 2015 Everyone in business has them at one time or another. Pain Points. When it comes to business technology, pain points can be vast. Usually, you realize you have a pain point when something is not working properly, or you have a process that is turning increasingly time consuming and costly. Pain … Continue reading What’s Your Pain: 5 Reasons To Share Your Business Technology Pain Points On Twitter
William ComcowichFebruary 9, 2015 Some experts believe social media engagement is over-rated. Photo credit: Daniel Iverson Is social media engagement over-rated? Some marketers judge social media success by the number of blog comments, Facebook page comments, “likes” and retweets. But businesses can’t pay the bills with engagement. Leads, clients and sales – not engagement — … Continue reading What’s The Real Value Of Social Media Engagement? And How Can It Be Measured?
There’s been a lot of talk about email fatigue lately, but is this fear overblown? Columnist Tom Sather thinks so, and he has the data to prove it. Tom Sather on February 4, 2015 Ray Tomlinson sent the very first email in 1971 with a simple test message that said, “QWERTYUIOP.” Email has gone through … Continue reading What’s Inside Consumers’ Inboxes & What That Means For Email Marketing
Erin PalmerJanuary 28, 2015 Digital marketing is awash in an endless supply of tools and technologies to make efforts more efficient, more effective and easier to measure. With solutions available to bring more visitors to websites, better leads and more profits, choosing the right combination of digital marketing tools can make all the difference. Don’t … Continue reading What’s in Your Digital Marketing Stack?
