Megan Van VlackJanuary 27, 2015 The early opportunities offered by social media networks are dying. According to Forrester, marketers are seeing organic reach diminish on social networks. Today, brands are only reaching 6% of their fans — at best — without paid advertising. Is organic social media reach dead to marketers? In a webinar hosted … Continue reading Organic Social Reach is Dead. What’s Next?
Tag Archives: What’s
What’s the One Thing VCs Love Even More Than Growth?
Bob ApolloJanuary 27, 2015 Of course, every VC wants to see their portfolio companies grow. But as Scott Maxwell of OpenView Venture Partners points out in a persuasive recent blog (link below), companies that deliver predictable revenue are regarded as even more valuable. Now, if you’re still at the pre-revenue stage, your revenue projections have … Continue reading What’s the One Thing VCs Love Even More Than Growth?
What’s A Value Statement Worth?
Martha SpelmanJanuary 9, 2015 A solid business strategy starts with a Mission Statement, Vision Statement and Positioning Statement. These three documents set out what’s important to a business and to its prospective customers. Combined, these documents help to define a business, provide a road map for where that business wants to go and plans for … Continue reading What’s A Value Statement Worth?
What’s Lurking In Your Microbiome? Possibly, a Cure for Disease
Startups are harnessing the trillions of bacteria inside us to eradicate diabetes, obesity, arthritis, and more. By Jon Gertner January 7, 2015 Advertisement The epicenter of the U.S. biotechnology business is just north of San Francisco International Airport, on a few dozen isolated acres wedged between U.S. 101 and San Francisco Bay. Unless there’s … Continue reading What’s Lurking In Your Microbiome? Possibly, a Cure for Disease
What’s Your Marketing Success Metric?
Are you working to achieve wins for the business, or for your team? Columnist Benny Blum notes that these two things are not always aligned. Benny Blum on January 2, 2015 at 1:14 pm What is your key performance indicator for success? Presumably, success is some combination of revenue, conversion rate, traffic, engagement, and/or … Continue reading What’s Your Marketing Success Metric?
Subject Lines… What’s Catchy, What’s Not?
Madeline Boehmer December 3, 2014 With Christmas only 22 days away, I repeat 22 DAYS AWAY, we are all now being bombarded with ads everywhere promoting all the hottest gifts of 2014 and sales that are hard to pass up. Anytime you turn on the TV or radio you hear your favorite holiday … Continue reading Subject Lines… What’s Catchy, What’s Not?
What’s Your Question Quota?
Jodi Beuder November 25, 201 Summary: In sales you don’t have 20 questions – so how do you decide? Tips for better questioning. Every sales person has them. Call them quotas, plan, metrics – it’s the numbers you have to hit as a sales person. It’s part of the job – “carrying the bag” in … Continue reading What’s Your Question Quota?
What’s Your Business Really Worth?
Bill Walls November 18, 2014 My Friend’s Company Sold for 4 Mil, So Mine Has To Be Worth 5 Mil! The big wave is coming! Like many other facets of society the “Baby Boom Generation” will have a tremendous impact on the small business environment in the United States. Big Dreams or Big Nightmare? It … Continue reading What’s Your Business Really Worth?
What’s Missing In Your Content Strategy? 10 Things!
By Jasmine Henry, Published November 14, 2014 There’s nothing simple about creating a content strategy. Maintaining and improving a content strategy over time? That’s even tougher. However, the odds are definitely in your favor. Only 44% of marketers have bothered to document their publishing strategy. Your efforts to refine and improve will give you a … Continue reading What’s Missing In Your Content Strategy? 10 Things!
What’s The ROI Of Outsourcing B2B Telemarketing Services?
By Jeff Kalter, Published November 8, 2014 Like most B2B marketers, you probably agree that the most successful way to create qualified leads is by using a human touch. In its study, B2B Marketing found that 40% of marketers believe telemarketing is the best vehicle for generating high-quality leads. That’s second only to live, in-person … Continue reading What’s The ROI Of Outsourcing B2B Telemarketing Services?
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