Vishal PindoriyaJune 24, 2015 There are plenty of things in life that can be done purely by scientific methods, that can be proven time and time again to yield the same consistent results. Social media marketing success does not fall into that category. Sorry if that’s a downer, but it;s the truth. Social media is … Continue reading What’s The Perfect Mix Of Facebook Page Posts?
Natalie MeehanJune 17, 2015 Social media, like many other technologies, has been credited with just about every benefit you can think of. It’s been heralded as the biggest thing to ever happen to business and been championed by so-called ‘gurus’ as the savior of humanity. Well, not quite, but the hype behind the potential of … Continue reading What’s the Point of Social? A Primer on Business Value
Penney FoxJune 6, 2015 And Why Your Small Business Needs Both I have openly admitted on several occasions how detailed I am when it comes to my business. There was this post here: How to Organize Your Social Media To-Do List where I showed you how I use the GTD (Getting Things Done) method to … Continue reading What’s the Difference Between a System and a Process?
Heard stirrings about Facebook teaming with publishers? Columnist Andrew Waber explains how it works and what it means for marketers. Andrew Waber on May 27, 2015 Earlier this month, Facebook took the wraps off of its new Instant Articles offering. Another content-focused play for Facebook, Instant Articles is explicitly targeted to media outlets and allows … Continue reading Facebook Instant Articles: What’s In It For Advertisers?
Vernessa TaylorMay 27, 2015 I’m a huge fan of online invoicing and billing software for small businesses and freelancers. There are a few I use on a regular basis (you can see my personal favorites below). For the advanced features section, I took trials of Free Agent, Due.com, and The Invoice Machine — all worthwhile … Continue reading Freelancers: How Do You Get What’s Due to You? (Hint: Invoice for it!)
Amanda ClarkMay 15, 2015 We talk to countless small business owners who want help with their website—and the #1 question we’re asked goes something like this: Sure, I want you guys to write some compelling, persuasive Web content—but what can you do for my SEO? Business owners know that the reports of SEO’s demise have … Continue reading SEO Elements: What’s Essential for Your Web Content?
James LakeApril 28, 2015 Pianist Bud Powell is the latest jazz legend to be honoured in a long standing tradition, with the latest WordPress version 4.2 donning the name “Powell”. This version adds and improves a wide variety of features, with the general focus being on simplifying and polishing the workflow of content sharing and … Continue reading WordPress 4.2: What’s New
Lucinda WatrousApril 19, 2015 “I am Groot.” Those are the only three words Groot says through most of the Marvel Guardians of the Galaxy film. Rocket’s the only character who “gets” Groot. While it certainly makes for an element of humor in the film, it’s not the way you want to operate your email marketing … Continue reading “I Am Groot.” What’s Your Email Marketing Really Saying?
Kent WakelyApril 16, 2015 Business owners depending on SEO, have you heard? Google and Twitter are teaming up again, four years after they parted ways. Soon, SEO strategists will start seeing tweets displayed in real time on Google’s search results pages. Google indexed Twitter data until 2011 when their deal fell through and they no … Continue reading What’s the Big SEO Deal? 3 Things You Need to Know About Google’s Twitter Indexing
Amanda FarmerApril 9, 2015 “Someone asked me what you do for a living. I told them I didn’t know exactly, but something with advertising.” Sigh. Your mom will never understand your job. But in her defense, marketing has gotten pretty complicated in recent years. And if we marketers are willing to admit it, a lot … Continue reading What’s the Difference Between Lead Generation and Demand Generation?
