Hyper-personalization requires the rapid analysis of large amounts of data. And that’s where AI excels. MarTechBot on March 3, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. AI significantly … Continue reading How are marketers using AI to create hyper-personalized experiences?
Less than a third of consumers believe AI-powered experiences meet their expectations and 40% are skeptical about it, according to a new Lippincott study. Chris Wood on November 12, 2024 Many consumers just aren’t that into AI-powered experiences. Only 29% believe that such experiences have met their expectations, according to a new study by … Continue reading Consumers are underwhelmed by AI experiences
99% of marketers say they are personally using AI. However, 36% say it is part of their daily workflow — 7 percentage points more than in 2023. Constantine von Hoffman on July 26, 2024 While 99% of marketers say they’re personally using AI, 67% say a lack of training remains a barrier to its … Continue reading 67% of marketers say lack of training is primary barrier to AI adoption
May 25, 2024 This hilarious, AI-themed comedy special perfectly captures the growing conflict between tech and creatives Comedian Conner O’Malley’s ‘Stand Up Solutions’ plays off of the tech-world tendency to treat creative work like any other widget. BY Joe Berkowitz Connoisseurs of human-created comedy exhaled, back in January, when an AI-generated George Carlin special turned out … Continue reading This hilarious, AI-themed comedy special perfectly captures the growing conflict between tech and creatives
