Warren Knight — December 29, 2017 Follow @warrenknight — December 29, 2017 Did you know that 7 out of 10 Hashtags on Instagram are branded? Instagram is the social network where hashtags are the most powerful. Posts with at least one hashtag have 12.6% more engagement than those without. I have been hoping to write … Continue reading Finally: Instagram Users Can Now Follow Hashtags
What happens when canonical tags get out of control and how can you rein them in? Columnist Patrick Stox shares his findings and insights. Patrick Stox on September 29, 2017 Being a technical SEO, I love digging into any weird problems where things don’t seem to work as expected. Canonical tags seem easy enough, … Continue reading Canonical tags gone wild
Nick Harland — September 23, 2017 — September 23, 2017 The other day, when I was browsing my Facebook, I noticed a post from a business that contained a frankly ridiculous number of hashtags. The post looked silly, unprofessional and the company in question seemed to be using hashtags because, you know, it’s social media … Continue reading Hashtags: Why, Where, When?
Jenna MacDonald — May 5, 2017 — May 5, 2017 The hashtag is not a new trend on social media anymore. However, if you’re new to the social world hashtags are something to get familiar with. You may think the pound sign (#) is only meant to be used when you check your voicemail, but … Continue reading The Importance of Hashtags: Know Where, Why, and How to Use Them
Rachel Parker — April 4, 2017 Follow @resonancecont— April 4, 2017 In the beginning, there was Twitter. Now Twitter had a lot of stuff, and it all moved really fast. Frustrated tweeters asked, “How can we find and participate in discussions about stuff we care about in all this mess?” And lo, in 2007 the … Continue reading Hashtags Are Dead. Long Live Hashtags! (… Sorta)
Lisa Waters — March 6, 2017 — March 6, 2017 You probably have never heard of Chris Messina, the man who changed the way we use Social Media. In 2007, with one simple tweet, Chris introduced a concept in to the Twitter lexicon – hashtags! The story of how the Google designer made the hashtag … Continue reading 8 Do’s and Don’t’s When Using Hashtags
August 3, 2016 As you probably already know, each image that you share on Instagram can be accompanied by a short message as well as several hashtags. The hashtags essentially help to categorize the post itself, so that people can browse through an entire category of similar content. Considering so many people use hashtags to … Continue reading How to Use Hashtags on Instagram to Gain More Followers
Brand marketers these days demand tools that can build a holistic customer profile. Contributor Erik Bratt argues that combining data management platforms (DMPs) with tag management is the key to achieving that goal. L. Erik Bratt on April 6, 2016 If you’ve been in marketing long enough, you’re probably familiar with John Wanamaker’s famous … Continue reading Tag management systems and DMPs — a match made in heaven?
by Navneet Pandher March 22, 2016March 22, 2016 It’s everywhere; Twitter, Instagram, Facebook, Google +, YouTube. It was even named “Word of the Year” in 2012 by the American Dialect Society and added to the Scrabble Dictionary in 2014. Hashtags have revolutionized how we discuss, engage with brands, and discover on social media. Originally created … Continue reading Hashtags: A How-To on Social Media’s Most Popular Character
by Sean Lu March 12, 2016March 12, 2016 I’ve been doing social media marketing for 6 years now, and during those years I’ve always dreamt of producing something that would go viral, especially getting it to trend on Twitter. I have tried and tested with numerous techniques to make this possible, but failed every time … Continue reading How I Made A Hashtag Trend On Twitter In 3 Hours