Category Archives: Hashtag

Canonical tags gone wild

What happens when canonical tags get out of control and how can you rein them in? Columnist Patrick Stox shares his findings and insights. Patrick Stox on September 29, 2017    Being a technical SEO, I love digging into any weird problems where things don’t seem to work as expected. Canonical tags seem easy enough, … Continue reading Canonical tags gone wild

Hashtags: Why, Where, When?

Nick Harland — September 23, 2017 — September 23, 2017 The other day, when I was browsing my Facebook, I noticed a post from a business that contained a frankly ridiculous number of hashtags. The post looked silly, unprofessional and the company in question seemed to be using hashtags because, you know, it’s social media … Continue reading Hashtags: Why, Where, When?

Tag management systems and DMPs — a match made in heaven?

Brand marketers these days demand tools that can build a holistic customer profile. Contributor Erik Bratt argues that combining data management platforms (DMPs) with tag management is the key to achieving that goal. L. Erik Bratt on April 6, 2016   If you’ve been in marketing long enough, you’re probably familiar with John Wanamaker’s famous … Continue reading Tag management systems and DMPs — a match made in heaven?

Hashtags: A How-To on Social Media’s Most Popular Character

by Navneet Pandher March 22, 2016March 22, 2016 It’s everywhere; Twitter, Instagram, Facebook, Google +, YouTube. It was even named “Word of the Year” in 2012 by the American Dialect Society and added to the Scrabble Dictionary in 2014. Hashtags have revolutionized how we discuss, engage with brands, and discover on social media. Originally created … Continue reading Hashtags: A How-To on Social Media’s Most Popular Character