More than half are likely to make holiday purchases on their mobile phones, according to Facebook survey trends. Amy Gesenhues on July 19, 2019 Back to school shopping is in full swing, which means the holiday shopping season is right around the corner. One in five U.S. consumers will likely be making their first holiday … Continue reading Ready for the holidays? 1 in 5 US consumers starts holiday shopping in October or earlier
U.S. retail returns are expected to cost retailers $550 billion by 2020, with e-commerce leading the way. Robin Kurzer on January 4, 2019 at 8:00 am The downside of a great retail holiday season? The aftermath of booming returns season. The United Parcel Service (UPS) expected to process 1.3 million returns on January 3 alone. E-commerce is … Continue reading It’s post-holiday return season: How marketers can make the best of it
Holiday Campaigns Continue To Roll Out by Larissa Faw , (December 21, 2018) Brands continue to roll out holiday campaigns to inspire last-minute shoppers. Conde Nast’s Wired magazine is once again promoting all things tech-centric ranging from stocking stuffers to big ticket wish-list gadgets. The 2,600 square-foot immersive 2018 Wired Store in New York City, developed by … Continue reading Holiday Campaigns Continue To Roll Out
Rick Goodman — December 17, 2018 Follow @DrRickGoodman — December 17, 2018 Free-Photos / Pixabay Here’s a basic reality of human existence: Some days are better than others. It’s true of your personal life and it’s true of your business, too. Your team will have triumphs, even whole seasons of success—and, you’ll have times that … Continue reading Maintaining Morale in a Tough Season
Elena Prokopets — December 4, 2018 Follow @elenatravelgram — December 4, 2018 If you have business accounts on social media, you are already engaged in social selling, though you may not be using that term specifically. You already know that “selling” on social media is not directly promoting your product or service. It is meeting … Continue reading 5 Social Selling Tips for This Holiday Season
Jeremy Souza — November 27, 2018 — November 27, 2018 All right! You made it through the madness of Black Friday and Cyber Monday! Now the real work begins. We hope you gathered in lots of sales and a bunch of new customers. But, you’ve also generated a spreadsheet full of numbers that tell you … Continue reading How to Maximize Your Black Friday & Cyber Monday Email Data
Choncé Maddox — November 14, 2018 — November 14, 2018 Free-Photos / Pixabay The holidays can be a busy time for small business owners. Or, it can be a slow season. Most entrepreneurs hope to find a nice balance somewhere in the middle. When you run an online business, it can seem nearly impossible to … Continue reading How to Prep Your Online Business For Holiday Success
Flora Frichou — November 14, 2018 — November 14, 2018 With so many online retailers keeping their eye on this holiday season, the competition is likely to be fiercer than ever. Online spending growth is expected to outpace brick-and-mortar expenditures, but many online retailers are still struggling. Whilst eCommerce sales, revenue, and audiences are poised … Continue reading Preparing Your Online Store For The Holiday Season
It’s time to start thinking about a holiday advertising strategy to reach the right customer base. Jacob Baadsgaard on October 29, 2018 For retailers, it seems like the holiday shopping season starts earlier every year. If you’re an e-commerce retailer, that means it’s time to start thinking through your holiday advertising strategy. There are … Continue reading 5 ways to make your holiday advertising campaigns more profitable
Here are five possible ways to learn from your email zombies, a.k.a. your attrited customers who still get your emails. Ryan Phelan on October 8, 2018 Now that everybody on your marketing team is back from their summer distractions, it’s time to get down to serious business – how to make more money so … Continue reading How the Halloween zombies can help close your revenue gap
