Category Archives: Holiday Season

Marketers Smarten Up, Spend Less On Holiday Campaigns

Marketers Smarten Up, Spend Less On Holiday Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, December 4, 2017 Data released Monday from The Exchange Lab, a GroupM/WPP company focusing on programmatic advertising, suggests marketers spent less on campaigns this past U.S. Thanksgiving Day weekend than in prior years. But that’s not a bad thing for … Continue reading Marketers Smarten Up, Spend Less On Holiday Campaigns

How to Recognize and Convert Comparison Shoppers During the Holiday Season

Katie Sweet — November 22, 2017 Follow @misskatiehrdy — November 22, 2017 Shutterstock While we haven’t reached Thanksgiving yet, we’re already deep into the holiday shopping season. During this time, many shoppers are on the hunt for one particular product. These shoppers are highly engaged — and often ready to convert. But before they buy, … Continue reading How to Recognize and Convert Comparison Shoppers During the Holiday Season

Time is running out: Engage those holiday shopping stragglers

As December quickly approaches, brands need to think about their post-Black Friday tactics. Columnist Tony Toubia shares strategies to help you engage last-minute shoppers and procrastinators. Tony Toubia on November 20, 2017    As you read this, you’re likely entering the week of Black Friday, and all your plans are in place, or you may … Continue reading Time is running out: Engage those holiday shopping stragglers

Online Sales to Top In-Store Sales Again During Thanksgiving Weekend

Laura Donovan — November 17, 2017 Follow @thewordpro — November 17, 2017 veerasantinithi / Pixabay Providing online sales for your products during the busiest shopping weekend of the year will be crucial to the success of your business during the 2017 Holiday Season. Adobe is predicting that consumers shopping from their desktop will account for … Continue reading Online Sales to Top In-Store Sales Again During Thanksgiving Weekend

11 Trending Holiday Products You Can still Add to Your Store for Thanksgiving Weekend

Nicole Blanckenberg — November 15, 2017 Follow @https://twitter.com/StoreYaCom — November 15, 2017 It isn’t over until it is over! With 10 days until Black Friday and Christmas shopping peak days just around the corner, you’ll be forgiven in thinking that there isn’t enough time to add more products to your site. The truth is, with … Continue reading 11 Trending Holiday Products You Can still Add to Your Store for Thanksgiving Weekend

2017 holiday shopping trends: How consumers plan to research & purchase gifts this season

Holiday shopping insights from Cardlytics, VigLink and Valassis Amy Gesenhues on November 10, 2017   Two weeks out from the busiest holiday shopping time of the year, many holiday shoppers are already hitting the buy button. Cardlytics, a company that provides an online rewards platform for financial institutions, says that 40 percent of holiday spend … Continue reading 2017 holiday shopping trends: How consumers plan to research & purchase gifts this season