Category Archives: Holiday Season

Holiday Marketing Prep: 8 Tips for Email And Social Media

Ryan Pinkham — October 12, 2017 Follow @RyanPinkham — October 12, 2017 Let’s be honest: small businesses have a lot of competition during the holiday season. For the “big guys”, waiting for the end of November is fine. They can unleash an onslaught of commercials, billboards, radio jingles, newspaper flyers, magazine spreads, and big money … Continue reading Holiday Marketing Prep: 8 Tips for Email And Social Media

Gateway to success: How to prep your marketing campaign before the holiday season

Get a head start on your holiday marketing. Contributor Tony Toubia outlines three strategies to ensure you’re prepared for a successful shopping season. Tony Toubia on October 2, 2017   Columbus Day isn’t in the same pantheon of shopping holidays as the likes of Black Friday or Cyber Monday, but if brands want to set … Continue reading Gateway to success: How to prep your marketing campaign before the holiday season

Want to win more sales this holiday season? Don’t bet the farm on digital

When it comes to holiday retail marketing, digital isn’t the be-all and end-all. Columnist Lewis Gersh says marketers need to use intent data to reach consumers at home in ways that go beyond digital. Lewis Gersh on September 21, 2017   There’s a critical error we tend to make in marketing for retail these days, … Continue reading Want to win more sales this holiday season? Don’t bet the farm on digital

3 behavioral stats for retailers to supercharge your holiday strategy

Columnist Andrew Waber takes a look at consumers’ retail search activity to give you insight into the keywords and product content that will give your brand a leg up during the holiday season. Andrew Waber on September 20, 2017   What’s different about the holidays this year? If you’re a marketer, you need to know … Continue reading 3 behavioral stats for retailers to supercharge your holiday strategy