Category Archives: Holiday Season

In the holiday rush, value takes center stage for retailers

Shoppers certainly have less money to go around this year. But that doesn’t mean they won’t be shopping for the holidays. In fact, consumers have been spending more money recently. BY Sarah Bregel Consumers are being more particular with their pennies this holiday season. That means that the holiday shopping spike could fall a little flatter … Continue reading In the holiday rush, value takes center stage for retailers

3 tech hacks to help you manage your holiday spending this year

If you’re stressed about your finances during the holiday season, modern technology can help. Here’s how mobile apps and AI can help you enjoy your holidays on a budget. BY Emily Guy Birken Planning ahead for the holiday season will help you stay on budget—but who actually does that? We’re much more likely to white-knuckle our … Continue reading 3 tech hacks to help you manage your holiday spending this year

Amazon Dethrones Google As Top Destination For Holiday Inspiration

Amazon Dethrones Google As Top Destination For Holiday Inspiration by Laurie Sullivan , Staff Writer @lauriesullivan, October 29, 2024 Holiday research and gift buying has been turned on its head this year, with technology suggesting to consumers where, what and how much they should pay for products. Some research suggests consumers have already begun to see … Continue reading Amazon Dethrones Google As Top Destination For Holiday Inspiration

2024 online holiday spending set for record year with $240 billion in sales

Adobe expects an 8.4% increase over last year’s online spending, nearly twice the increase seen last year. Chris Wood on October 1, 2024   U.S. online holiday shoppers are expected to spend $ 240.8 billion in November and December this year, according to a forecast by Adobe. This represents a 8.4% increase over last year’s … Continue reading 2024 online holiday spending set for record year with $240 billion in sales

Shoppers Are Feeling The Inflationary Pinch As The Holidays Approach

Shoppers Are Feeling The Inflationary Pinch As The Holidays Approach by Ray Schultz , December 6, 2022 Consumers are feeling far from optimistic as we get closer to the holidays, according to Jungle Scout’s Q4 Consumer Trends report.  Of U.S. shoppers, 80% believe the country is headed for a recession, and 93% have noticed higher … Continue reading Shoppers Are Feeling The Inflationary Pinch As The Holidays Approach

No matter the time of year, there’s a holiday you should be planning a campaign for

Pinterest marketing insights suggest early and often as the best approaches to holiday campaigns. Chris Wood on July 26, 2022 A successful holiday marketing strategy should include multiple activations and begin months in advance. That’s because consumers, too, are making extensive holiday plans that extend the celebration period. Eighty percent of shoppers said they plan … Continue reading No matter the time of year, there’s a holiday you should be planning a campaign for