Category Archives: Holiday Season

Pro Tip: Leaning into Facebook’s automation for the 2019 holiday season

Create a series of rules in Facebook Ads Manager to ensure your campaigns are still at optimum performance when you’re not online. Zenia Johnson on November 25, 2019 After much bluster and a snowy Halloween (for some of us, at least!) Holiday 2019 is here, and I’m sure that many of you are working through … Continue reading Pro Tip: Leaning into Facebook’s automation for the 2019 holiday season

6 Ways for Small and Medium Businesses to Capitalize on the Thanksgiving Weekend Holidays

RJ Horsley — November 18, 2019 Follow @https://twitter.com/rj_horsley?lang=en The day after Thanksgiving marks the start of the official holiday shopping season with Black Friday, Small Business Saturday, and Cyber Monday all stacked up one after the other. While Black Friday and Cyber Monday are typically associated with large businesses and corporations, that doesn’t mean small … Continue reading 6 Ways for Small and Medium Businesses to Capitalize on the Thanksgiving Weekend Holidays

Forecast Predicts Strong Holiday Sales, With Online Growing

Forecast Predicts Strong Holiday Sales, With Online Growing by Ray Schultz , November 14, 2019 A strong labor market and rising consumer confidence point to strong holiday sales. There could be a hangover from weak sales in 2018, not to mention a compressed holiday period, according to 2019 Holiday Shopping Trends, a study by Morning … Continue reading Forecast Predicts Strong Holiday Sales, With Online Growing

Walmart’s jump on a shorter holiday season taps technology to drive sales across channels

The company is launching deals and multi-channel shopping options to meet consumers where they are. Amy Gesenhues on October 25, 2019  In light of the shortened holiday season this year — there are six fewer days to shop than last year with Thanksgiving landing on November 28 — Walmart is getting a head-start on its … Continue reading Walmart’s jump on a shorter holiday season taps technology to drive sales across channels

In-App Fraud, Targeting Present Major Challenges For Holiday Season

In-App Fraud, Targeting Present Major Challenges For Holiday Season by Laurie Sullivan , Staff Writer @lauriesullivan, October 21, 2019 The state of in-app fraud looks pretty grim for marketers. Companies are forecast to spend $77 billion on mobile in-app advertising this year, and about $26.5 billion will be lost to mobile in-app fraud. The Forensiq estimates come from analyzing … Continue reading In-App Fraud, Targeting Present Major Challenges For Holiday Season

Top 3 Social Advertising Tips for the 2019 Holiday Season

Zenia Johnson — September 20, 2019 — September 20, 2019 Although we’ve barely finished the leftover barbecue from Labor Day weekend, every seasoned marketer knows what’s right around the corner: the inevitable start of the 2019 holiday season. With the start of that comes meetings and conversations where we chew over the most impactful strategies … Continue reading Top 3 Social Advertising Tips for the 2019 Holiday Season

Ready for the holidays? 1 in 5 US consumers starts holiday shopping in October or earlier

More than half are likely to make holiday purchases on their mobile phones, according to Facebook survey trends. Amy Gesenhues on July 19, 2019  Back to school shopping is in full swing, which means the holiday shopping season is right around the corner. One in five U.S. consumers will likely be making their first holiday … Continue reading Ready for the holidays? 1 in 5 US consumers starts holiday shopping in October or earlier

It’s post-holiday return season: How marketers can make the best of it

U.S. retail returns are expected to cost retailers $550 billion by 2020, with e-commerce leading the way. Robin Kurzer on January 4, 2019 at 8:00 am The downside of a great retail holiday season? The aftermath of booming returns season. The United Parcel Service (UPS) expected to process 1.3 million returns on January 3 alone. E-commerce is … Continue reading It’s post-holiday return season: How marketers can make the best of it

Holiday Campaigns Continue To Roll Out

Holiday Campaigns Continue To Roll Out by Larissa Faw , (December 21, 2018) Brands continue to roll out holiday campaigns to inspire last-minute shoppers.  Conde Nast’s Wired magazine is once again promoting all things tech-centric ranging from stocking stuffers to big ticket wish-list gadgets. The 2,600 square-foot immersive 2018 Wired Store in New York City, developed by … Continue reading Holiday Campaigns Continue To Roll Out