Fragmented data shouldn’t stall progress. Mailchimp aims to integrate insights across tools to turn holiday learnings into a profitable path for 2026. By Mike Pastore February 10, 2026 The credit card bills from the 2025 holiday season aren’t even paid off, but Intuit Mailchimp is already taking the learnings from it and introducing … Continue reading Fresh off the holiday season, Mailchimp debuts new ecommerce features
Salesforce data shows where AI agents drove growth, conversion and efficiency during the holidays — and what marketers should do next. By Greg Kihlstrom January 21, 2026 The 2025 holiday shopping season set new records, according to Salesforce data, with $ 1.29 trillion in global sales driven by a definitive shift toward AI-driven … Continue reading How AI agents shaped the record-breaking 2025 holiday season
Grinch – And Ad Retargeting – Steal Holiday Surprises by Laurie Sullivan , Staff Writer, December 9, 2025 Data shows that consumers are open to holiday advertising. Some 85% who participated in a study by ad-tech company GumGum say they are receptive to receiving ads this year, and 31% noted that they enjoy holiday ads, … Continue reading Grinch – And Ad Retargeting – Steal Holiday Surprises
The holiday rush is coming. The right martech tools will help you turn chaos into conversions. MarTechBot on August 18, 2025 Before you know it, the holiday shopping season will be here and they do every year, ecommerce marketers will face both opportunities and challenges. To excel, leveraging the right martech stack is crucial. … Continue reading 5 essential applications ecommerce marketers need to succeed for the holiday season
U.S. consumers spent $241.4 billion, up 8.7% YoY, according to Adobe Analytics. Chris Wood on January 7, 2025 The 2024 holidays delivered on, and in fact surpassed, record-breaking projections for ecommerce. U.S. consumers spent $ 241.4 billion online between November 1 and December 31 of this, up 8.7% from 2023, according to Adobe Analytics. … Continue reading Holidays deliver on record-setting ecommerce expectations
Shoppers certainly have less money to go around this year. But that doesn’t mean they won’t be shopping for the holidays. In fact, consumers have been spending more money recently. BY Sarah Bregel Consumers are being more particular with their pennies this holiday season. That means that the holiday shopping spike could fall a little flatter … Continue reading In the holiday rush, value takes center stage for retailers
If you’re stressed about your finances during the holiday season, modern technology can help. Here’s how mobile apps and AI can help you enjoy your holidays on a budget. BY Emily Guy Birken Planning ahead for the holiday season will help you stay on budget—but who actually does that? We’re much more likely to white-knuckle our … Continue reading 3 tech hacks to help you manage your holiday spending this year
Burnout is real this time of year. Here’s how to develop a plan so you can still relax and enjoy the holiday season. BY Stephanie Vozza It may be the most wonderful time of the year, but it’s also one of the most stressful. According to a survey by the American Heart Association, 63% of … Continue reading 4 steps for avoiding burnout this holiday season
Amazon Dethrones Google As Top Destination For Holiday Inspiration by Laurie Sullivan , Staff Writer @lauriesullivan, October 29, 2024 Holiday research and gift buying has been turned on its head this year, with technology suggesting to consumers where, what and how much they should pay for products. Some research suggests consumers have already begun to see … Continue reading Amazon Dethrones Google As Top Destination For Holiday Inspiration
Adobe expects an 8.4% increase over last year’s online spending, nearly twice the increase seen last year. Chris Wood on October 1, 2024 U.S. online holiday shoppers are expected to spend $ 240.8 billion in November and December this year, according to a forecast by Adobe. This represents a 8.4% increase over last year’s … Continue reading 2024 online holiday spending set for record year with $240 billion in sales
