Category Archives: Holiday Season

Ready for the holidays? 1 in 5 US consumers starts holiday shopping in October or earlier

More than half are likely to make holiday purchases on their mobile phones, according to Facebook survey trends. Amy Gesenhues on July 19, 2019  Back to school shopping is in full swing, which means the holiday shopping season is right around the corner. One in five U.S. consumers will likely be making their first holiday … Continue reading Ready for the holidays? 1 in 5 US consumers starts holiday shopping in October or earlier

It’s post-holiday return season: How marketers can make the best of it

U.S. retail returns are expected to cost retailers $550 billion by 2020, with e-commerce leading the way. Robin Kurzer on January 4, 2019 at 8:00 am The downside of a great retail holiday season? The aftermath of booming returns season. The United Parcel Service (UPS) expected to process 1.3 million returns on January 3 alone. E-commerce is … Continue reading It’s post-holiday return season: How marketers can make the best of it

Holiday Campaigns Continue To Roll Out

Holiday Campaigns Continue To Roll Out by Larissa Faw , (December 21, 2018) Brands continue to roll out holiday campaigns to inspire last-minute shoppers.  Conde Nast’s Wired magazine is once again promoting all things tech-centric ranging from stocking stuffers to big ticket wish-list gadgets. The 2,600 square-foot immersive 2018 Wired Store in New York City, developed by … Continue reading Holiday Campaigns Continue To Roll Out

Preparing Your Online Store For The Holiday Season

Flora Frichou — November 14, 2018 — November 14, 2018 With so many online retailers keeping their eye on this holiday season, the competition is likely to be fiercer than ever. Online spending growth is expected to outpace brick-and-mortar expenditures, but many online retailers are still struggling. Whilst eCommerce sales, revenue, and audiences are poised … Continue reading Preparing Your Online Store For The Holiday Season

5 ways to make your holiday advertising campaigns more profitable

It’s time to start thinking about a holiday advertising strategy to reach the right customer base. Jacob Baadsgaard on October 29, 2018   For retailers, it seems like the holiday shopping season starts earlier every year. If you’re an e-commerce retailer, that means it’s time to start thinking through your holiday advertising strategy. There are … Continue reading 5 ways to make your holiday advertising campaigns more profitable