As we say goodbye to the holidays and hello to a new year, columnist Tom Mucklow looks back at the strategies and technologies that drove online shopping. Tom Mucklow on January 11, 2018 As the holidays fade into memory, we can look back at a very successful holiday season. Retail sales from November 1 … Continue reading The top 3 retail strategies that dominated the holiday season
Average Order Value Online Rises During 2017 Holiday Season by Laurie Sullivan , Staff Writer @lauriesullivan, (January 12, 2018) Data released Thursday shows an increase of average order value online during the 2017 holiday season. Overall, U.S. ecommerce holiday sales rose 13% from the previous year, up from 10.43% in 2016, according to data from … Continue reading Average Order Value Online Rises During 2017 Holiday Season
Columnist Andy Taylor from Merkle shares data on how consumers engaged with Maps and Local Inventory Ads over the holiday shopping period. Andy Taylor on January 5, 2018 Ahead of the 2017 holiday season, I wrote a column detailing how much more important locally focused ads became during the 2016 holiday shopping season, namely Local … Continue reading Holiday shoppers increasingly turned to Google Maps in the countdown to Christmas Day
Sahail Ashraf — December 22, 2017 Follow @BizGrowInsights — December 22, 2017 Being ready for Christmas on social media is quite easy as long as you keep a few guiding principles in mind. It requires preparation, even if everything is happening ‘last minute’. It’s the perfect time of year to celebrate the brand and its … Continue reading 6 Last Minute Ways To Get Ready For Christmas On Social Media
Katharine Farrell — December 22, 2017 — December 22, 2017 You don’t need me to tell you that there is a lot of email being sent this holiday season. Actually, it’s not even limited to email. There’s just a lot of marketing noise this time of year. Many businesses think they can capture subscribers’ attention … Continue reading 3 Ways to Stand Out This Holiday Season Without Offering a Discount
Stephanie McGuinn — December 15, 2017 Follow @PIMidlantic — December 15, 2017 As an employer, it’s hard to get things right at Christmastime. Employers preparing for the season might ask themselves: “Will a Christmas party be a welcome celebration that brings our team closer together or will it open the company up to drunken scenes, … Continue reading Have an Office Christmas Party But Celebrate Other Religions Too
Mike Rosenberg — December 13, 2017 Follow @mikerosenberg — December 13, 2017 ‘Tis the season for the holiday party. Whether you love the office mixer or dread another December full of evening obligations, you are likely going to a few seasonal get-togethers. If you are interested in spending that time wisely to further your career … Continue reading Networking Tips for Your Next Holiday Party
Getting the most out of your data is on every marketer’s wish list this year. Contributor Stefan Benndorf discusses ways to get your analytics infrastructure in tip-top shape for 2018. Stefan Benndorf on December 7, 2017 Be honest, what is it that you really want for Christmas? It’s a more effective marketing operation, … Continue reading Here’s what marketers really want for Christmas: 3 tips for building a better approach to data
Rupert Adam — December 7, 2017 Follow @emailcenter — December 7, 2017 Aghh, with just a few weeks to go until Christmas, no doubt you have started to have a discussion in the office as to when putting your tree up is too early. With the big event taking the prominence, and the before Christmas … Continue reading How To Boost Sales Between Christmas and New Year
Marketers Smarten Up, Spend Less On Holiday Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, December 4, 2017 Data released Monday from The Exchange Lab, a GroupM/WPP company focusing on programmatic advertising, suggests marketers spent less on campaigns this past U.S. Thanksgiving Day weekend than in prior years. But that’s not a bad thing for … Continue reading Marketers Smarten Up, Spend Less On Holiday Campaigns
