Kiran Patil September 11, 2020 The Q4 holiday season on Amazon is around the corner and it is time for sellers to start prepping for the same. The e-commerce giant breaks its records every year during this brief 3-month period. Amazon generated a total net sales of 87.44 Billion U.S. Dollars in the fourth quarter … Continue reading How to Ace the Q4 Holiday Season on Amazon
Category Archives: Holiday Season
Getting Personal: Using Technology for Personalization During The 2020 Holiday Shopping Season
Guy Yehiav September 11, 2020 The modern consumer has come to expect engaging, personalized experiences at every step of the shopping process from online browsing to in-store purchases. Seamlessly providing this customized and personalized experience helps brands meet and exceed customer expectations while also avoiding the dreaded “buyer’s remorse.” When shoppers receive highly personalized and … Continue reading Getting Personal: Using Technology for Personalization During The 2020 Holiday Shopping Season
Post-holiday analysis: connected TV becomes performance TV
The 2019 holiday shopping season proved connected TV advertising’s direct response potential. Sponsored Content: SteelHouse on February 18, 2020 The dust has settled on another holiday shopping season, and now it’s time to evaluate and analyze what went right for advertisers. As usual, brands and agencies turned to the tried and true ad channels … Continue reading Post-holiday analysis: connected TV becomes performance TV
Win the brand battle during the holiday shopping wars
Here are five strategies for building the holiday spirit of your brand with captivating communications while also navigating the pitfalls of the season. Peter Minnium on December 4, 2019 “I hate this TV” exclaimed my wife for the hundredth time, “I can never get the sound right.” While annoying to her, this comment cut me … Continue reading Win the brand battle during the holiday shopping wars
7 Tips to Increase Your Holiday Season Sales for 2019
Harpreet Munjal — December 1, 2019 Follow @munjalharpreet Holiday season 2019 is coming fast, and it is the time when you can boost your sales and revenue many times. You can generate more sales than you have made in the whole year. Almost every big company like Walmart, Amazon, and Target receive millions of orders. … Continue reading 7 Tips to Increase Your Holiday Season Sales for 2019
Pro Tip: Leaning into Facebook’s automation for the 2019 holiday season
Create a series of rules in Facebook Ads Manager to ensure your campaigns are still at optimum performance when you’re not online. Zenia Johnson on November 25, 2019 After much bluster and a snowy Halloween (for some of us, at least!) Holiday 2019 is here, and I’m sure that many of you are working through … Continue reading Pro Tip: Leaning into Facebook’s automation for the 2019 holiday season
6 Ways for Small and Medium Businesses to Capitalize on the Thanksgiving Weekend Holidays
RJ Horsley — November 18, 2019 Follow @https://twitter.com/rj_horsley?lang=en The day after Thanksgiving marks the start of the official holiday shopping season with Black Friday, Small Business Saturday, and Cyber Monday all stacked up one after the other. While Black Friday and Cyber Monday are typically associated with large businesses and corporations, that doesn’t mean small … Continue reading 6 Ways for Small and Medium Businesses to Capitalize on the Thanksgiving Weekend Holidays
Forecast Predicts Strong Holiday Sales, With Online Growing
Forecast Predicts Strong Holiday Sales, With Online Growing by Ray Schultz , November 14, 2019 A strong labor market and rising consumer confidence point to strong holiday sales. There could be a hangover from weak sales in 2018, not to mention a compressed holiday period, according to 2019 Holiday Shopping Trends, a study by Morning … Continue reading Forecast Predicts Strong Holiday Sales, With Online Growing
Walmart’s jump on a shorter holiday season taps technology to drive sales across channels
The company is launching deals and multi-channel shopping options to meet consumers where they are. Amy Gesenhues on October 25, 2019 In light of the shortened holiday season this year — there are six fewer days to shop than last year with Thanksgiving landing on November 28 — Walmart is getting a head-start on its … Continue reading Walmart’s jump on a shorter holiday season taps technology to drive sales across channels
In-App Fraud, Targeting Present Major Challenges For Holiday Season
In-App Fraud, Targeting Present Major Challenges For Holiday Season by Laurie Sullivan , Staff Writer @lauriesullivan, October 21, 2019 The state of in-app fraud looks pretty grim for marketers. Companies are forecast to spend $77 billion on mobile in-app advertising this year, and about $26.5 billion will be lost to mobile in-app fraud. The Forensiq estimates come from analyzing … Continue reading In-App Fraud, Targeting Present Major Challenges For Holiday Season
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