Search Engines Fail To Gain Trust Of Internet Users by Laurie Sullivan , Staff Writer @lauriesullivan, June 13, 2018 Only 3% of the 1,000 internet users surveyed between the ages of 18 and 35 say they trust search engines like Google or Bing to keep their data safe and private. Just 4% trust social sites like … Continue reading Search Engines Fail To Gain Trust Of Internet Users
Category Archives: Search Engine Marketing
To make every conversion count, count every conversion
Measuring conversions is critically important in digital marketing. Columnist and Googler Matt Lawson explains why sitewide tagging is crucial to making every conversion count. Matt Lawson on April 2, 2018 Conversion measurement is complicated. More devices, channels and touch points mean that data is exploding, and yet cross-device behavior and the use of different … Continue reading To make every conversion count, count every conversion
7 Simple SEM Tips to Help You Get Started
Hellen Oti — February 8, 2018 Follow @hellenoti — February 8, 2018 In today’s digitally driven marketing world, it is essential to create an integrated marketing approach that utilizes all relevant marketing channels. Thinking of getting started with SEM? Here are few simple SEM tips to help you with your navigation. Search Engine Marketing (SEM), … Continue reading 7 Simple SEM Tips to Help You Get Started
SEM account management: Part 3 — How to get more responsibility
Feeling confident in your abilities and looking to take things to the next level? In the final installment in his three-part series on SEM account management, columnist Ted Ives discusses how to get ahead in your career. Ted Ives on March 27, 2017 In part 1 of this series, we showed how SEM … Continue reading SEM account management: Part 3 — How to get more responsibility
SEM account management: Part 1 — How to avoid getting fired
In the first of his three-part series on how to be a great SEM account manager, contributor Ted Ives discusses some basic mistakes newbies make that could cost them their jobs. Ted Ives on March 13, 2017 This is the first of a three-part series about SEM account management. SEM is a fun and constantly … Continue reading SEM account management: Part 1 — How to avoid getting fired
Diversity Tweaks Paid Search
Diversity Tweaks Paid Search by Laurie Sullivan, Staff Writer @lauriesullivan, February 23, 2017 Diversity moved back into the limelight when U.S. President Donald Trump took a seat in the White House as the forty-fifth president — not just the rhetoric and banter in digital social networks, but in the physical world, too — mainly as … Continue reading Diversity Tweaks Paid Search
Apple Search Ads Boost iOS App Use, Retention In North America
Apple Search Ads Boost iOS App Use, Retention In North America by Laurie Sullivan @lauriesullivan, February 23, 2017 Marketers still struggle to retain app users on smartphones running Android and iOS operating systems, but the overall retention rate for non-gaming iOS apps continues to skyrocket compared with overall rates. Overall, only 10% to 12% of … Continue reading Apple Search Ads Boost iOS App Use, Retention In North America
How People Search: Understanding the Landscape
Kent Campbell — February 17, 2017 Follow @reputationx— February 17, 2017 There was a time when you couldn’t get a chicken soup recipe while sitting on the toilet. Strange but true! It used to be that you asked your mom, or your friends, a book, or your local librarian for information. Today, instead of picking … Continue reading How People Search: Understanding the Landscape
BIA/Kelsey: Search Leads In Mobile Ad Formats
BIA/Kelsey: Search Leads In Mobile Ad Formats by Laurie Sullivan @lauriesullivan, February 10, 2017 BIA/Kelsey expects advertisers to spend nearly 16 billion this year on mobile search advertising, up from 12 billion in 2016. By 2021 that forecast could reach as much as $23 billion in 2021, contributing 32% of revenue to mobile search. Overall, … Continue reading BIA/Kelsey: Search Leads In Mobile Ad Formats
The essential guide to pharma SEM
Columnist Justin Freid explains the basics of getting your PPC campaigns up and running in the highly regulated industry of prescription drug advertising. Justin Freid on January 27, 2017 One out of every 20 searches on Google is health-related. That means that many of us are heading to Dr. Google before heading to see … Continue reading The essential guide to pharma SEM
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