Category Archives: Search Engine Marketing

Three well-meaning paid search optimizations that might kill performance

That recent adjustment to your paid search campaign seemed like a good idea at the time, but now you’re seeing a drop in performance. How could this happen? Columnist Andy Taylor notes some common issues that arise from well-intended optimization choices. Andy Taylor on January 10, 2017   I only recently learned of a Wikipedia … Continue reading Three well-meaning paid search optimizations that might kill performance

Coaxing smarter paid search bidding decisions out of sparse conversion data

Columnist Mark Ballard explains how we can use statistics to supplement our conversion data and intuition when deciding on keyword-level bids in AdWords. Mark Ballard on November 14, 2016   Paid search is an industry that’s grounded in data and statistics, but one that requires practitioners who can exercise a healthy dose of common sense … Continue reading Coaxing smarter paid search bidding decisions out of sparse conversion data

Massive Inefficiencies Will Disrupt Search Campaigns, Retail Holiday Sales

by Laurie Sullivan, Staff Writer @lauriesullivan, October 26, 2016 Thanksgiving Day store closures and an increasing number of mobile searches with fewer clicks to purchase could make it an interesting holiday buying season this year. Some retail stores that have historically kicked off Black Friday sales on Thanksgiving Day have decided to remain closed, but … Continue reading Massive Inefficiencies Will Disrupt Search Campaigns, Retail Holiday Sales