Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of her multi-part series on brand protection, columnist Lori Weiman provides some advice on how to make your brand terms work for you, even when the competition is fierce. Lori Weiman on April … Continue reading 2017 SEM growth hacks: Monster growth from brand protection
Feeling confident in your abilities and looking to take things to the next level? In the final installment in his three-part series on SEM account management, columnist Ted Ives discusses how to get ahead in your career. Ted Ives on March 27, 2017 In part 1 of this series, we showed how SEM … Continue reading SEM account management: Part 3 — How to get more responsibility
In the first of his three-part series on how to be a great SEM account manager, contributor Ted Ives discusses some basic mistakes newbies make that could cost them their jobs. Ted Ives on March 13, 2017 This is the first of a three-part series about SEM account management. SEM is a fun and constantly … Continue reading SEM account management: Part 1 — How to avoid getting fired
Diversity Tweaks Paid Search by Laurie Sullivan, Staff Writer @lauriesullivan, February 23, 2017 Diversity moved back into the limelight when U.S. President Donald Trump took a seat in the White House as the forty-fifth president — not just the rhetoric and banter in digital social networks, but in the physical world, too — mainly as … Continue reading Diversity Tweaks Paid Search
Apple Search Ads Boost iOS App Use, Retention In North America by Laurie Sullivan @lauriesullivan, February 23, 2017 Marketers still struggle to retain app users on smartphones running Android and iOS operating systems, but the overall retention rate for non-gaming iOS apps continues to skyrocket compared with overall rates. Overall, only 10% to 12% of … Continue reading Apple Search Ads Boost iOS App Use, Retention In North America
Kent Campbell — February 17, 2017 Follow @reputationx— February 17, 2017 There was a time when you couldn’t get a chicken soup recipe while sitting on the toilet. Strange but true! It used to be that you asked your mom, or your friends, a book, or your local librarian for information. Today, instead of picking … Continue reading How People Search: Understanding the Landscape
BIA/Kelsey: Search Leads In Mobile Ad Formats by Laurie Sullivan @lauriesullivan, February 10, 2017 BIA/Kelsey expects advertisers to spend nearly 16 billion this year on mobile search advertising, up from 12 billion in 2016. By 2021 that forecast could reach as much as $23 billion in 2021, contributing 32% of revenue to mobile search. Overall, … Continue reading BIA/Kelsey: Search Leads In Mobile Ad Formats
Columnist Justin Freid explains the basics of getting your PPC campaigns up and running in the highly regulated industry of prescription drug advertising. Justin Freid on January 27, 2017 One out of every 20 searches on Google is health-related. That means that many of us are heading to Dr. Google before heading to see … Continue reading The essential guide to pharma SEM
Howard J. Sewell — January 13, 2017 Follow @hjsewell— January 13, 2017 In an era when the average business buyer only contacts a brand when he/she is 67 percent through the buying process, there’s every reason to make sure that you’re reaching prospective customers at every stage of their research, not just when they’re ready … Continue reading Expand your Offer Strategy to Increase SEM Performance
That recent adjustment to your paid search campaign seemed like a good idea at the time, but now you’re seeing a drop in performance. How could this happen? Columnist Andy Taylor notes some common issues that arise from well-intended optimization choices. Andy Taylor on January 10, 2017 I only recently learned of a Wikipedia … Continue reading Three well-meaning paid search optimizations that might kill performance
