Category Archives: Search Engine Marketing

Lawyer Ethics Panel Defines Search Engine Marketing Practices

Lawyer Ethics Panel Defines Search Engine Marketing Practices by Laurie Sullivan  @lauriesullivan, August 8, 2019 Lawyers are now confronting the topic of ethics when they use search engines — in advertising and marketing — to attract new clients. A New Jersey ethics authority offered guidance on what’s fair and what’s off limits for lawyers. In an … Continue reading Lawyer Ethics Panel Defines Search Engine Marketing Practices

How to use search engine marketing to build and strengthen your brand

Brands need a strategy that uses paid SEM as well as organic SEO to establish authority and create a lasting impression with a curated user experience. Grayson Kemper on July 22, 2019 Some companies still hesitate to invest in search engine marketing under the impression that paid ads don’t have an impact on purchasing behavior.  … Continue reading How to use search engine marketing to build and strengthen your brand

To make every conversion count, count every conversion

Measuring conversions is critically important in digital marketing. Columnist and Googler Matt Lawson explains why sitewide tagging is crucial to making every conversion count. Matt Lawson on April 2, 2018   Conversion measurement is complicated. More devices, channels and touch points mean that data is exploding, and yet cross-device behavior and the use of different … Continue reading To make every conversion count, count every conversion

Apple Search Ads Boost iOS App Use, Retention In North America

Apple Search Ads Boost iOS App Use, Retention In North America by Laurie Sullivan @lauriesullivan, February 23, 2017 Marketers still struggle to retain app users on smartphones running Android and iOS operating systems, but the overall retention rate for non-gaming iOS apps continues to skyrocket compared with overall rates. Overall, only 10% to 12% of … Continue reading Apple Search Ads Boost iOS App Use, Retention In North America