Tag Archives: What’s

Keyword Ranking Fluctuations: What’s Normal and When to Freak Out

Justin Herring — June 13, 2018 Follow @justincherring — June 13, 2018 Your keyword rankings are fluctuating… We’ve all been there. A page or article you’ve been trying to rank for months finally hits the first page of Google. Your traffic stats are climbing. The leads are pouring in. And you’re getting giddy waiting for … Continue reading Keyword Ranking Fluctuations: What’s Normal and When to Freak Out →

Digital Marketing Versus Social Media: What’s the Difference?

Digital Marketing Trends

Danielle Rhodes — June 8, 2018 Follow @cherio_05 — June 8, 2018 geralt / Pixabay Digital takes the cake in the modern marketing world and social media is an important slice. But, they’re not entirely the same thing. Digital marketing is a cool Generation X who knows the ropes of the internet and how to … Continue reading Digital Marketing Versus Social Media: What’s the Difference? →

A/B Testing The Paywall – What’s The Upside?

A/B Testing Process

Ross Hamer — May 21, 2018 — May 21, 2018 We often get asked about the effectiveness of A/B testing. That’s not a surprise. We’re proud advocates of the ‘test everything’ approach here at Swrve, and are always delighted at opportunities to show just how beneficial it can be for your business – if done … Continue reading A/B Testing The Paywall – What’s The Upside? →

What’s The Value Of Consumer Data (To The Consumer)?

Consumer Mamangement

What’s The Value Of Consumer Data (To The Consumer)? by Joe Mandese @mp_joemandese, May 18, 2018 What began as a discussion about the role that blockchain technology likely will play in removing friction and increasing transparency for business turned into a conversation about the value of leveraging consumer data to do research or market to … Continue reading What’s The Value Of Consumer Data (To The Consumer)? →

Demand Generation vs. Demand Fulfillment: What’s the Difference?

Demand Generation

Hannah Swanson — May 8, 2018 — May 8, 2018 A lot of marketing terms are important concepts for demand generation marketers to understand and adopt. Others are just jargon – trending language that only matters to a select few. While not every marketing term has lasting value, it’s important to understand the terms with … Continue reading Demand Generation vs. Demand Fulfillment: What’s the Difference? →

What’s the Impact of Google’s ‘More Results’ on Mobile Ads?

Google Advertisement

James Faulkner — May 8, 2018 — May 8, 2018 As you may have noticed over the past few weeks, Google has been testing a ‘More results’ button for mobile searches – and it was officially rolled out on April 12. Google announced the roll out on its @searchliason Twitter account with a brief description … Continue reading What’s the Impact of Google’s ‘More Results’ on Mobile Ads? →

What’s Missing from Your Video Ad’s Call to Action

Video Strategy

Anton Eliasson — May 2, 2018 Follow @antoneliasson — May 2, 2018 A punchy call to action (CTA) is a must-have for any marketing video, but getting viewers to take the action is tricky. It’s frustrating to make a video, pay for a social ad campaign, and then see disappointing conversion rates again and again. … Continue reading What’s Missing from Your Video Ad’s Call to Action →

What’s the Difference Between On-page and Off-page SEO?

SEO Checklist

Tony Mastri — April 9, 2018 Follow @se_coach — April 9, 2018 Did you know that small businesses should allocate about 8% of their revenues to marketing? That’s right, according to the SBA, a small business with under $ 5 million in yearly revenue should have a marketing budget consisting of around 7-8% of their … Continue reading What’s the Difference Between On-page and Off-page SEO? →

What’s The Big Deal Between HubSpot COS and CMS?

Content Management Tools

Mary Cate Spires — April 6, 2018 — April 6, 2018 Are you looking to build a website? Do you have no idea where to start? Maybe you have found yourself asking what platform you should build on. If you are like me, acronyms have probably started to run together. COS, CMS, ABC . . … Continue reading What’s The Big Deal Between HubSpot COS and CMS? →