Dan Abelow — August 28, 2017 — August 28, 2017 Lesson for leaders How will you exceed the new winners-eat-everything digital economy? You must surpass the world’s billion-user platforms that are eating the digital world, and as Amazon shows, advancing far into the physical one. Even the billion-user platforms face this threat. They will soon … Continue reading How Can You Outperform the Winners-Eat-Everything Digital Economy?
From setting well-defined goals to digital attribution, columnist David Booth shares ways to improve your digital media measurement and get the most out of your next marketing dollar. David Booth on August 15, 2017 at 4:06 pm Marketing budgets now account for 12 percent of an organization’s revenues, marking the third straight year of overall … Continue reading 5 ways to ramp up your digital media measurement
Sally Falkow — May 18, 2017 — May 18, 2017 According to a new BCG report on Digital Transformation released today digital marketing presents a tremendous opportunity to engage consumers because the ways in which consumers engage with media have shifted dramatically in recent years—and marketing approaches must be reinvented accordingly. However, the study found … Continue reading The Digital Marketing Revolution has Just Begun
Greetje den Holder — January 6, 2017 Follow @GdenHolder— January 6, 2017 There is no scientific way of telling what digital marketing trend you should be following in 2017. Instead, you can look at what the experts say and hope they are right. As you will see in this blog, though, the experts do not … Continue reading What Will be the Digital Marketing Trends of 2017?
Shelly Dutton — December 20, 2016 — December 20, 2016 Over the past year, small and midsize businesses have been rethinking their relationship with technology – and not a moment too soon. In fact, 2016 marks the first wave of Gen Z entering the workforce. And as this generation continues to settle into the workplace … Continue reading How Small And Midsize Businesses Can Win The Digital Race In 2017
Jeff Korhan — December 10, 2016 Follow @jeffkorhan— December 10, 2016https://www.landscapedigitalinstitute.com/wp-content/uploads/2016/12/Ep44FinalAuph.mp3 Episode 44 of Landscape Digital Show reveals three digital marketing trends that you want to take action on to get results in 2017. https://www.landscapedigitalinstitute.com/wp-content/uploads/2016/12/Ep44FinalAuph.mp3 I’m surprised to be seeing fewer 2017 digital marketing trend forecasts because it’s not whether your predictions prove to be … Continue reading Digital Marketing Trends: Three Actions to Take in 2017
Blair Nicole Nastasi — November 28, 2016 Follow @MediaMogulsPR— November 28, 2016 Twenty-sixteen was the year of radical change, right? Not necessarily, it’s just that technology has improved the way we do business—and most sources indicate it’s going to continue down that path in 2017 and beyond. Here are four digital marketing trends that aren’t … Continue reading 4 Digital Marketing Trends That Aren’t Going Away In 2017
Dan Hanrahan — November 10, 2016 Follow @SigstrApp— November 10, 2016 This past week, over 14,000 people gathered at the Boston Convention & Exhibition Center for Inbound 2016. One of the largest marketing events put on by the masters of inbound marketing at Hubspot, the digital marketing conference was a chance for marketing professionals to … Continue reading 11 Personalities You’ll Find at a Digital Marketing Conference
As questions of transparency continue to plague digital advertising, columnist Patrick Armitage puts together a list of five key points to consider when navigating the digital ad landscape. Patrick Armitage on October 20, 2016 When Facebook last month admitted to exaggerating ad video views, it underscored for many marketers the dubious metrics and efficacy … Continue reading 5 fundamentals of digital advertising every marketer should know
by Angela Hausman, PhD Follow @MarketingLetterOctober 16, 2016 Is your company’s approach to digital marketing old-fashioned?It is if you agree with any of these statements: Digital marketing doesn’t produce a high ROI A website is all I need to optimize digital marketing Quantity in content is more important than quality Digital marketing isn’t right for … Continue reading Is Your Approach to Digital Marketing Old-Fashioned?