Contributor Brett Middleton explores the current challenges and opportunities facing this budding industry, given the differences in local, state and federal regulations across the US. Brett Middleton on March 23, 2018 The cannabis industry is one of the fastest-growing in the US, with a diverse and exciting startup landscape. And yet, it faces … Continue reading What’s different about digital marketing in the cannabis industry?
Digital Marketers Are Bullish — But Not On Email, Study Finds by Ray Schultz , February 14, 2018 Digital marketers are growing in confidence, with 98% seeing themselves as successful and 57% who feel they are best in class, according to 2018 Digital Marketing Plans for Best-in-Class Success, a study by Adestra with Ascend2. In … Continue reading Digital Marketers Are Bullish — But Not On Email, Study Finds
Melanie Mulvihill — January 30, 2018 — January 30, 2018 As 2018 begins, we know the one question on everyone’s mind is “what will this new year bring?” Well, we have some good news for all you marketers! In this blog, we have summed up eMarketer’s article about the digital landscape and predictions in the … Continue reading 10 Key Digital Trends to Watch for in 2018
Eileen Canady — January 5, 2018 Follow @eileencanady — January 5, 2018 What are the trends that will matter most for CMOs and other marketing leaders in 2018? Though I don’t pretend to have a crystal ball or to know exactly what’s going on in your company, I can share what’s top of mind for … Continue reading 5 Social Media and Digital Marketing Trends to Watch in 2018
Sahail Ashraf — January 1, 2018 Follow @BizGrowInsights — January 1, 2018 Digital marketing is not as fickle as it used to be, but it still has its moments. In 2018, there are already clear changes coming, and that means that some of the ‘ways’ agencies are used to doing things could be disappearing. We … Continue reading 6 Digital Marketing Trends That Will Die In 2018
Jeff Bullas — November 5, 2017 “I would have written you a shorter letter but I didn’t have the time.” This quote attributed to many different sources sums up what we are facing in this now very complex world. But keeping it simple and short takes time and effort. Distilling the complex into something that … Continue reading 7 Digital Marketing Marketing Trends You Can’t Afford to Ignore
Justin Herring — November 1, 2017 Follow @justincherring — November 1, 2017 In 2018, you need a sales and marketing plan that makes the best use of digital marketing to create more visibility and drive revenue. We’ve identified five major trends that should get your focus in 2018. The businesses that are able to best … Continue reading Pounce On These 5 Digital Marketing Trends to Increase Business In 2018
Dan Abelow — August 28, 2017 — August 28, 2017 Lesson for leaders How will you exceed the new winners-eat-everything digital economy? You must surpass the world’s billion-user platforms that are eating the digital world, and as Amazon shows, advancing far into the physical one. Even the billion-user platforms face this threat. They will soon … Continue reading How Can You Outperform the Winners-Eat-Everything Digital Economy?
From setting well-defined goals to digital attribution, columnist David Booth shares ways to improve your digital media measurement and get the most out of your next marketing dollar. David Booth on August 15, 2017 at 4:06 pm Marketing budgets now account for 12 percent of an organization’s revenues, marking the third straight year of overall … Continue reading 5 ways to ramp up your digital media measurement
Sally Falkow — May 18, 2017 — May 18, 2017 According to a new BCG report on Digital Transformation released today digital marketing presents a tremendous opportunity to engage consumers because the ways in which consumers engage with media have shifted dramatically in recent years—and marketing approaches must be reinvented accordingly. However, the study found … Continue reading The Digital Marketing Revolution has Just Begun