Category Archives: Digital Marketing Trends

How Can You Outperform the Winners-Eat-Everything Digital Economy?

Dan Abelow — August 28, 2017 — August 28, 2017 Lesson for leaders How will you exceed the new winners-eat-everything digital economy? You must surpass the world’s billion-user platforms that are eating the digital world, and as Amazon shows, advancing far into the physical one. Even the billion-user platforms face this threat. They will soon … Continue reading How Can You Outperform the Winners-Eat-Everything Digital Economy?

The Digital Marketing Revolution has Just Begun

Sally Falkow — May 18, 2017 — May 18, 2017 According to a new BCG report on Digital Transformation released today digital marketing presents a tremendous opportunity to engage consumers because the ways in which consumers engage with media have shifted dramatically in recent years—and marketing approaches must be reinvented accordingly. However, the study found … Continue reading The Digital Marketing Revolution has Just Begun

How Small And Midsize Businesses Can Win The Digital Race In 2017

Shelly Dutton — December 20, 2016 — December 20, 2016 Over the past year, small and midsize businesses have been rethinking their relationship with technology – and not a moment too soon. In fact, 2016 marks the first wave of Gen Z entering the workforce. And as this generation continues to settle into the workplace … Continue reading How Small And Midsize Businesses Can Win The Digital Race In 2017

Digital Marketing Trends: Three Actions to Take in 2017

Jeff Korhan — December 10, 2016 Follow @jeffkorhan— December 10, 2016https://www.landscapedigitalinstitute.com/wp-content/uploads/2016/12/Ep44FinalAuph.mp3 Episode 44 of Landscape Digital Show reveals three digital marketing trends that you want to take action on to get results in 2017. https://www.landscapedigitalinstitute.com/wp-content/uploads/2016/12/Ep44FinalAuph.mp3 I’m surprised to be seeing fewer 2017 digital marketing trend forecasts because it’s not whether your predictions prove to be … Continue reading Digital Marketing Trends: Three Actions to Take in 2017

4 Digital Marketing Trends That Aren’t Going Away In 2017

Blair Nicole Nastasi — November 28, 2016 Follow @MediaMogulsPR— November 28, 2016 Twenty-sixteen was the year of radical change, right? Not necessarily, it’s just that technology has improved the way we do business—and most sources indicate it’s going to continue down that path in 2017 and beyond. Here are four digital marketing trends that aren’t … Continue reading 4 Digital Marketing Trends That Aren’t Going Away In 2017

11 Personalities You’ll Find at a Digital Marketing Conference

Dan Hanrahan — November 10, 2016 Follow @SigstrApp— November 10, 2016 This past week, over 14,000 people gathered at the Boston Convention & Exhibition Center for Inbound 2016. One of the largest marketing events put on by the masters of inbound marketing at Hubspot, the digital marketing conference was a chance for marketing professionals to … Continue reading 11 Personalities You’ll Find at a Digital Marketing Conference

5 fundamentals of digital advertising every marketer should know

As questions of transparency continue to plague digital advertising, columnist Patrick Armitage puts together a list of five key points to consider when navigating the digital ad landscape. Patrick Armitage on October 20, 2016   When Facebook last month admitted to exaggerating ad video views, it underscored for many marketers the dubious metrics and efficacy … Continue reading 5 fundamentals of digital advertising every marketer should know

Is Your Approach to Digital Marketing Old-Fashioned?

by Angela Hausman, PhD Follow @MarketingLetterOctober 16, 2016 Is your company’s approach to digital marketing old-fashioned?It is if you agree with any of these statements: Digital marketing doesn’t produce a high ROI A website is all I need to optimize digital marketing Quantity in content is more important than quality Digital marketing isn’t right for … Continue reading Is Your Approach to Digital Marketing Old-Fashioned?