Category Archives: B2B Engagement

B2B customer journeys that begin at review sites are significantly shorter

When a software review site is the first touch on a customer journey, the length of that journey can be dramatically reduced. Kim Davis on June 29, 2022 The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. “The average B2B customer journey takes 192 … Continue reading B2B customer journeys that begin at review sites are significantly shorter →

How to turn the great buyer resignation into B2B career opportunities

B2B Engagement

The B2B buying process has gone primarily digital – most B2B sellers and teams have not. Scott Vaughan on June 28, 2022 Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. This … Continue reading How to turn the great buyer resignation into B2B career opportunities →

The B2B sales process is more effective now than pre-COVID

B2B Engagement

Explaining the value propositions, use cases and benefits of marketing software and services don’t require a face-to-face interaction. Chris Elwell on March 21, 2022 Congratulations to all you B2B sales and marketing warriors! You’ve made lemonade from COVID lemons by dramatically improving efficiency of your sales process during the pandemic. Three-quarters of B2B sellers say … Continue reading The B2B sales process is more effective now than pre-COVID →

The evolving B2B customer journey

B2B Engagement

Plus an interesting perspective on AI. Do we talk down to it? Kim Davis on October 7, 2021 Comparing personalization tools using “universal scenarios” In the third of a three-part series on personalization solutions by Real Story Group, learn how to deploy universal (but customizable) scenarios to evaluate personalization products. Depending on the maturity … Continue reading The evolving B2B customer journey →

4 Tips For B2B Businesses to Manage Payments Efficiently

B2B Engagement

Joydeep Bhattacharya June 15, 2021 For B2B businesses, receiving timely payment for goods and services is always a concern. To keep your business growing, you need to manage payments in a way that allows you to quickly process and receive funds on time. Besides, the B2B payment market size is likely to be worth around … Continue reading 4 Tips For B2B Businesses to Manage Payments Efficiently →

Soapbox: Here’s why B2B should get better at episodic storytelling

B2B Engagement

It’s time for brands to build on others’ success by presenting their own stories as episodes to keep audiences coming back for more. Erin Craft on January 13, 2020 Trends in storytelling generally stem from media and entertainment. Once these early adopters demonstrate success, edgy B2C brands borrow with pride. Then, B2B players catch on … Continue reading Soapbox: Here’s why B2B should get better at episodic storytelling →

How to Promote Your B2B Company Launch Using Digital Marketing

B2B Engagement

Christa Tuttle — October 22, 2019 Preparing your business up to the point of launching it requires plenty of long hours, careful planning and hard work to make your big day seem effortless and polished. A really successful launch can make it all worth it, and can help put your company on the right foot … Continue reading How to Promote Your B2B Company Launch Using Digital Marketing →

One In Three B2B Marketers Cite Data As Critical Challenge

B2B Engagement

One In Three B2B Marketers Cite Data As Critical Challenge by Laurie Sullivan @lauriesullivan, Yesterday Dun & Bradstreet has released its fifth annual Data-Driven Marketing and Advertising Outlook, which found that 88% of B2B marketers believe they should focus on the customer experience (CX) similar to their B2C counterparts. One-quarter of respondents feel they lag behind their … Continue reading One In Three B2B Marketers Cite Data As Critical Challenge →

Despite buzz, only one-third of B2B businesses are committed to ABM, report says

B2B Engagement

A majority of B2B companies aren’t confident in the quality of the data they need to drive an ABM program. Robin Kurzer on September 12, 2018 In recent years, account-based marketing (ABM) has been touted as an effective B2B strategy. According to the Information Technology Services Marketing Association, 69 percent of organizations that implement … Continue reading Despite buzz, only one-third of B2B businesses are committed to ABM, report says →

B2B Reality: Content Is First In ROI, Email Second

B2B Engagement

B2B Reality: Content Is First In ROI, Email Second by Ray Schultz , Columnist, August 15, 2018 Email may produce the best ROI in general — but not in B2B, where it comes in second to content marketing, according to the 2018 B2B Marketing Survey, a study by Contentive in partnership with ClickZ. Of 214 … Continue reading B2B Reality: Content Is First In ROI, Email Second →