Category Archives: B2B Engagement

How Canva is approaching B2B customers with AI-powered tools

Canva rallies customers with a B2B push to get the word out about its Magic Studio suite of AI products. Chris Wood on March 12, 2024 Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. The “What Will You Design Today?” campaign was created with … Continue reading How Canva is approaching B2B customers with AI-powered tools →

3 ways to engage B2B buyers pre-deal (DD)

B2B Engagement

Get on B2B buyers’ radars earlier through relevant content experiences, customer stories and strategic event participation. Sarah C. Weiss on February 19, 2024 Most B2B deals are won or lost before sales teams even know they exist. This leaves marketing with an important question: How can we influence buyers when they’re still in research … Continue reading 3 ways to engage B2B buyers pre-deal (DD) →

3 ways to engage B2B buyers pre-deal

B2B Engagement

Get on B2B buyers’ radars earlier through relevant content experiences, customer stories and strategic event participation. Sarah C. Weiss on February 19, 2024 Most B2B deals are won or lost before sales teams even know they exist. This leaves marketing with an important question: How can we influence buyers when they’re still in research mode … Continue reading 3 ways to engage B2B buyers pre-deal →

How B2B CMOs use CX to thrive amid economic uncertainty

B2B Engagement

Keeping an “always on” approach to CX is critical to maintain and benefit from improved customer understanding. Here’s how to get there. Chad Storlie on May 4, 2023 Analyzing customer behaviors and monitoring competitor activities are among the top approaches B2B leaders use to identify opportunities for business growth. Simply put: Your competitors are stalking … Continue reading How B2B CMOs use CX to thrive amid economic uncertainty →

B2B customer journeys that begin at review sites are significantly shorter

B2B Engagement

When a software review site is the first touch on a customer journey, the length of that journey can be dramatically reduced. Kim Davis on June 29, 2022 The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. “The average B2B customer journey takes 192 … Continue reading B2B customer journeys that begin at review sites are significantly shorter →

How to turn the great buyer resignation into B2B career opportunities

B2B Engagement

The B2B buying process has gone primarily digital – most B2B sellers and teams have not. Scott Vaughan on June 28, 2022 Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. This … Continue reading How to turn the great buyer resignation into B2B career opportunities →

The B2B sales process is more effective now than pre-COVID

B2B Engagement

Explaining the value propositions, use cases and benefits of marketing software and services don’t require a face-to-face interaction. Chris Elwell on March 21, 2022 Congratulations to all you B2B sales and marketing warriors! You’ve made lemonade from COVID lemons by dramatically improving efficiency of your sales process during the pandemic. Three-quarters of B2B sellers say … Continue reading The B2B sales process is more effective now than pre-COVID →

The evolving B2B customer journey

B2B Engagement

Plus an interesting perspective on AI. Do we talk down to it? Kim Davis on October 7, 2021 Comparing personalization tools using “universal scenarios” In the third of a three-part series on personalization solutions by Real Story Group, learn how to deploy universal (but customizable) scenarios to evaluate personalization products. Depending on the maturity … Continue reading The evolving B2B customer journey →

4 Tips For B2B Businesses to Manage Payments Efficiently

B2B Engagement

Joydeep Bhattacharya June 15, 2021 For B2B businesses, receiving timely payment for goods and services is always a concern. To keep your business growing, you need to manage payments in a way that allows you to quickly process and receive funds on time. Besides, the B2B payment market size is likely to be worth around … Continue reading 4 Tips For B2B Businesses to Manage Payments Efficiently →

Soapbox: Here’s why B2B should get better at episodic storytelling

B2B Engagement

It’s time for brands to build on others’ success by presenting their own stories as episodes to keep audiences coming back for more. Erin Craft on January 13, 2020 Trends in storytelling generally stem from media and entertainment. Once these early adopters demonstrate success, edgy B2C brands borrow with pride. Then, B2B players catch on … Continue reading Soapbox: Here’s why B2B should get better at episodic storytelling →