Tag Archives: What’s

What’s in a Brand Name for Amazon?

Seamus Breslin — January 28, 2019 Follow @repricerexpress — January 28, 2019 Shakespeare wrote, “What’s in a name?” in Romeo and Juliet, but it applies just as much to the star-crossed lovers as it does to your business. The name you choose for your Amazon store will become your brand, forever giving your buyers a … Continue reading What’s in a Brand Name for Amazon? →

SEO vs PPC: How to Choose What’s Best For Your Business

SEO And PPC

Abhishek Talreja — January 25, 2019 Follow @Abhishekt5 — January 25, 2019 As a business owner are you often confused about choosing the right online marketing channel? Most businesses struggle with scanty resources. Marketing seems like that perpetual back pain. It’s hard to know which platform will help get the best ROI. Considering the quantum … Continue reading SEO vs PPC: How to Choose What’s Best For Your Business →

On or Off-Campus and Early Career Recruiting: What’s the Difference?

Effective Hiring

Jeanette Maister — October 30, 2018 Follow @jeanettemaister — October 30, 2018 We’re nearing the first round of the college and early careers recruitment season. Soon, students graduating will be looking for a place to go once they’re done with school. What are you doing to prepare for the recruiting events coming up? Do you … Continue reading On or Off-Campus and Early Career Recruiting: What’s the Difference? →

Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How

Predictive Analytics

Derek Gleason — October 11, 2018 — October 11, 2018 In 2009, Netflix offered $ 1 million to anyone who could improve the quality of its recommendation engine by 10%. It took two years, but a team finally won. Netflix paid the bounty—then ignored the code. As it turned out, the enhanced algorithms “did not … Continue reading Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How →

What’s Bringing Your eCommerce Reputation Down and How to Fix It

eCommerce Trends

Anand Srinivasan — September 28, 2018 Follow @anand_sriniv — September 28, 2018 The average conversion rate of an eCommerce store varies between 2% to 4% depending on the source of traffic, user’s device and your industry. The conversion rate is likely to be lower on a mobile device like smartphone and higher on desktops. According … Continue reading What’s Bringing Your eCommerce Reputation Down and How to Fix It →

Same Day vs Next Day Delivery: What’s the Difference? [Infographic]

Delivery Services

James Patterson — September 19, 2018 — September 19, 2018 Customers nowadays want instant gratification. They know that it’s possible for them to purchase items from the comfort of their own homes, and get the products without having to wait for days. It’s no surprise that they prefer businesses that offer not only a fast … Continue reading Same Day vs Next Day Delivery: What’s the Difference? [Infographic] →

What’s Your Marketing Strategy For Rebranding Your Business?

Branding Lessons

Justine Boucher — September 17, 2018 — September 17, 2018 StartupStockPhotos / Pixabay If you’re rebranding your company, you’ve probably worked through many fine details to ensure the face of the business is a cohesive representation of your value proposition, accounting for customer feedback and the future markets you want to tackle. You may have … Continue reading What’s Your Marketing Strategy For Rebranding Your Business? →

CMO Accountability: What’s the Time Horizon?

Content Management Tools

Kevin Joyce — July 14, 2018 — July 14, 2018 RitaE / Pixabay What are CMOs held accountable for at the end of the year? Let’s say we invest 5 percent of revenues in a given year in marketing, what do the CEO and the board of directors expect in return? Incremental sales to … Continue reading CMO Accountability: What’s the Time Horizon? →

What’s Blockchain?

Blockchain

What’s Blockchain? by Jack Loechner , Staff Writer @mp_research, June 29, 2018 According to a recent release from McKinsey and Company, produced by Brant Carson, a partner in McKinsey’s Sydney office, where Giulio Romanelli is an associate partner, Askhat Zhumaev, a consultant, and Patricia Walsh a consultant in the Melbourne office, speculation on the value of blockchain is … Continue reading What’s Blockchain? →