Courtney McGhee — May 24, 2018 Follow @courtch28 — May 24, 2018 For some local, brick-and-mortar shop owners, the idea of search engine optimization (SEO) can be daunting. Although tempting to ignore the proverbial Mount Everest that is optimizing your online presence, it is super important for local businesses to appear in search results. ComScore … Continue reading How Local Businesses Should Be Doing Keyword Research
Contributor and SMXpert Christine Churchill answers keyword research and copywriting technique questions from attendees who participated in the SMX West 2018 Keyword Bootcamp. Debra Mastaler on May 9, 2018 The Ask the SMXpert series continues the question and answer (Q&A) segment of sessions held at Search Marketing Expo (SMX) West 2018. The following Q&A … Continue reading Ask the SMXpert: Keyword research and copywriting
Contributor Jacob Baadsgaard takes a look at why intent is an important part of keyword research and explains how to use Google to guide your SEM and SEO keyword strategies so you’re not losing time or m Jacob Baadsgaard on May 2, 2018 Whether paid or organic, when it comes to search marketing, keywords … Continue reading Intent-based keyword research: Let Google be your guide
Contributor Andy Taylor discusses Google’s new Local Search Ads Experiment in AdWords, which uses address and location categories in lieu of keywords to trigger relevant local results. Andy Taylor on May 2, 2018 Some brick-and-mortar advertisers logged into accounts in late February to find new campaigns named “Local Search Ads Experiment Campaign” populated in AdWords. Google … Continue reading Look Ma, no keywords! Phrase-free AdWords campaigns are here
In Part 2 of a three-part series, Contributor Sherry Bonelli dives into the details of optimizing a podcast for maximum SEO, link and brand-building benefit. Sherry Bonelli on April 9, 2018 This is Part 2 of a three-part series. Part 1 can be found here. Once you are booked on a podcast, brush up … Continue reading The power of podcasting: SEO keyword angles
Contributor Eric Enge shows us how to determine if a webpage is relevant for the keywords it targets and what do to when it falls flat. Eric Enge on February 28, 2018 We all want to rank well, but there are times when it seems nearly impossible to do so. There can be many … Continue reading An easy way to see if Google thinks your webpages are keyword relevant
Ryan Eldridge — December 29, 2017 — December 29, 2017 Keyword research is the foundation of successful SEO. By understanding the different words and phrases customers use to solve their pain points, keywords get your foot in the door and constitute your first step toward an eventual sale. Without a clear understanding of the keywords … Continue reading 7 Tools the Insiders Use for Faster Keyword Research
Columnist Jacob Baadsgaard shares insights from a study looking into how various paid search metrics correlate with return on investment (ROI). Jacob Baadsgaard on December 8, 2017 Are your AdWords campaigns working… like, really working? That might be a surprisingly hard question to answer. Anybody with an AdWords account can see if they’re getting … Continue reading Which PPC metrics matter? Lessons from half a million keywords
Chris Abraham — November 15, 2017 Follow @chrisabraham — November 15, 2017 Sometimes a little knowledge is a dangerous thing. The moment a CMO truly discovers search they go on a domain name buying spree with the desire to buy every domain name available with the keywords they associate with their products and services. This … Continue reading Keyword-Optimized-for-SEO Domain Names Need Either Full Commitment or Registered and Forgotten
Dan Shewan — November 15, 2017 — November 15, 2017 Keyword research is the foundation upon which all good search marketing campaigns are built. Targeting relevant, high-intent keywords, structuring campaigns into logical, relevant ad groups, and eliminating wasteful negative keywords are all steps advertisers should take to build strong PPC campaigns. You also need to … Continue reading The 8 Best Tools for Finding Competitor Keywords
