Category Archives: Keyword Research

Keyword-Optimized-for-SEO Domain Names Need Either Full Commitment or Registered and Forgotten

Chris Abraham — November 15, 2017 Follow @chrisabraham — November 15, 2017 Sometimes a little knowledge is a dangerous thing. The moment a CMO truly discovers search they go on a domain name buying spree with the desire to buy every domain name available with the keywords they associate with their products and services. This … Continue reading Keyword-Optimized-for-SEO Domain Names Need Either Full Commitment or Registered and Forgotten

The 8 Best Tools for Finding Competitor Keywords

Dan Shewan — November 15, 2017 — November 15, 2017 Keyword research is the foundation upon which all good search marketing campaigns are built. Targeting relevant, high-intent keywords, structuring campaigns into logical, relevant ad groups, and eliminating wasteful negative keywords are all steps advertisers should take to build strong PPC campaigns. You also need to … Continue reading The 8 Best Tools for Finding Competitor Keywords

How to use long-tail keywords to build your short-tail rankings

Some SEO professionals may advise you not to bother chasing rankings for competitive keyword terms, but columnist Stoney deGeyter believes you can build your authority for these keywords over time by focusing on the long tail. Stoney deGeyter on October 25, 2017   If you have a relatively new or low-authority website, then you know … Continue reading How to use long-tail keywords to build your short-tail rankings

The Non-Branded Keywords Driving Publisher Traffic

The Non-Branded Keywords Driving Publisher Traffic by Laurie Sullivan @lauriesullivan, October 20, 2017 Four natural disasters, Apple’s new iPhone releases and the upcoming National Football League (NFL) season led the list of top non-branded keywords driving traffic to media publication sties in SimilarWeb’s U.S. Media Publications Ranking September 2017. The terms were searched for on … Continue reading The Non-Branded Keywords Driving Publisher Traffic

The Big, Easy Guide to Keyword Research for Businesses

Margot da Cunha — August 17, 2017 — August 17, 2017 Keyword research sounds like such a daunting task. What’s the point of researching a keyword anyway? Shouldn’t your natural marketing instincts tell you which keywords are most relevant to your business. Not quite… Without quality keywords, found through effective keyword research, your search marketing … Continue reading The Big, Easy Guide to Keyword Research for Businesses

How to do advanced page-level keyword research

Wondering where your best SEO opportunities lie? Columnist Andrew Dennis outlines his process for discovering content ideas based on keyword research and competitor analysis. Andrew Dennis on August 2, 2017   Successful websites are built on popular, useful pages that attract and delight new visitors. These pages capture valuable traffic by serving a specific purpose or … Continue reading How to do advanced page-level keyword research