Category Archives: Keyword Research

How Local Businesses Should Be Doing Keyword Research

Courtney McGhee — May 24, 2018 Follow @courtch28 — May 24, 2018 For some local, brick-and-mortar shop owners, the idea of search engine optimization (SEO) can be daunting. Although tempting to ignore the proverbial Mount Everest that is optimizing your online presence, it is super important for local businesses to appear in search results. ComScore … Continue reading How Local Businesses Should Be Doing Keyword Research

Ask the SMXpert: Keyword research and copywriting

Contributor and SMXpert Christine Churchill answers keyword research and copywriting technique questions from attendees who participated in the SMX West 2018 Keyword Bootcamp. Debra Mastaler on May 9, 2018   The Ask the SMXpert series continues the question and answer (Q&A) segment of sessions held at Search Marketing Expo (SMX) West 2018. The following Q&A … Continue reading Ask the SMXpert: Keyword research and copywriting

Look Ma, no keywords! Phrase-free AdWords campaigns are here

Contributor Andy Taylor discusses Google’s new Local Search Ads Experiment in AdWords, which uses address and location categories in lieu of keywords to trigger relevant local results. Andy Taylor on May 2, 2018   Some brick-and-mortar advertisers logged into accounts in late February to find new campaigns named “Local Search Ads Experiment Campaign” populated in AdWords. Google … Continue reading Look Ma, no keywords! Phrase-free AdWords campaigns are here

Which PPC metrics matter? Lessons from half a million keywords

Columnist Jacob Baadsgaard shares insights from a study looking into how various paid search metrics correlate with return on investment (ROI). Jacob Baadsgaard on December 8, 2017   Are your AdWords campaigns working… like, really working? That might be a surprisingly hard question to answer. Anybody with an AdWords account can see if they’re getting … Continue reading Which PPC metrics matter? Lessons from half a million keywords

Keyword-Optimized-for-SEO Domain Names Need Either Full Commitment or Registered and Forgotten

Chris Abraham — November 15, 2017 Follow @chrisabraham — November 15, 2017 Sometimes a little knowledge is a dangerous thing. The moment a CMO truly discovers search they go on a domain name buying spree with the desire to buy every domain name available with the keywords they associate with their products and services. This … Continue reading Keyword-Optimized-for-SEO Domain Names Need Either Full Commitment or Registered and Forgotten

The 8 Best Tools for Finding Competitor Keywords

Dan Shewan — November 15, 2017 — November 15, 2017 Keyword research is the foundation upon which all good search marketing campaigns are built. Targeting relevant, high-intent keywords, structuring campaigns into logical, relevant ad groups, and eliminating wasteful negative keywords are all steps advertisers should take to build strong PPC campaigns. You also need to … Continue reading The 8 Best Tools for Finding Competitor Keywords