Mike McMillan — January 24, 2019 — January 24, 2019 Basic keyword research plays a fundamental role in any marketing effort and should be the starting point when creating a new website for your business. It should be noted that good keyword planning doesn’t exempt pursuing other forms of search engine optimization (SEO) or having … Continue reading Digital Marketing: Keyword Research 101
Caleb Malik — December 14, 2018 — December 14, 2018 janjf93 / Pixabay Everyone knows that keyword research is a crucial component of an effective SEO campaign. Yet, finding useful keywords is an ever-evolving challenge for marketers. Sure, you can use the Google Keyword Explorer, SEMrush, MOZ, or Ahrefs—but so can your competitors. The reality … Continue reading 6 Unexpected Places You Can Find Killer Keywords
Taylor Gordon — September 21, 2018 — September 21, 2018 You’ve probably heard that using certain keywords is important when you create content for your site. What’s the big deal? Search engines use keywords to help people find your website. Readers type in phrases or keywords and the engine populates various sites that could be … Continue reading How to Do Keyword Research Using Google’s Free Keyword Planner
Lacy Boggs — August 6, 2018 Follow @blogspiration42— August 6, 2018 You know you need to do keyword research. After all, you’re producing content to support your business growth, not writing a love letter to your grandma. The goal is to get as many qualified leads as possible to find your post, including new people … Continue reading 9 Steps To Attract New Audiences With SEO Keyword Research
Jenn Villa — July 22, 2018 — July 22, 2018 377053 / Pixabay Knowing what searchers type to find your product or service might seem obvious, until you Google search a fitting phrase and your business doesn’t appear in the results. Wait a minute. What gives? Why aren’t you showing for those Google keywords? Your … Continue reading How to Find the Right Google Keywords for Your Business
Adthena Tracks NBA Finals Keyword Terms by Laurie Sullivan , Staff Writer @lauriesullivan, June 22, 2018 Do a search on Google or Bing to find there is no shortage of NBA Finals memorability being auctioned. In fact, JR Smith’s jersey from Game One reportedly sold for a whopping $23,500. Stephen Curry’s NBA Finals mouthguard from Game Four could … Continue reading Adthena Tracks NBA Finals Keyword Terms
Allen Finn — June 13, 2018 — June 13, 2018 Determining your most profitable keywords and creating relevant ad groups, ads, and landing pages based on those keywords is crucial to succeeding in paid search. Doing so allows you to find potential customers who are searching for offerings just like yours. But unless you’ve got … Continue reading The Definitive Guide to Negative Keywords in 2018
Justin Herring — June 13, 2018 Follow @justincherring — June 13, 2018 Your keyword rankings are fluctuating… We’ve all been there. A page or article you’ve been trying to rank for months finally hits the first page of Google. Your traffic stats are climbing. The leads are pouring in. And you’re getting giddy waiting for … Continue reading Keyword Ranking Fluctuations: What’s Normal and When to Freak Out
George Karapalidis — June 8, 2018 — June 8, 2018 To understand the performance of a website and identify areas ripe for improvement, we created a model based on intent, called the Buyer Intent Model. In this article, we explain how we use this model to identify which search terms to target to get the … Continue reading How to Build a Buyer Intent Model With Keyword Classification
Courtney McGhee — May 24, 2018 Follow @courtch28 — May 24, 2018 For some local, brick-and-mortar shop owners, the idea of search engine optimization (SEO) can be daunting. Although tempting to ignore the proverbial Mount Everest that is optimizing your online presence, it is super important for local businesses to appear in search results. ComScore … Continue reading How Local Businesses Should Be Doing Keyword Research
