Category Archives: Keyword Research

Keyword Ranking Fluctuations: What’s Normal and When to Freak Out

Justin Herring — June 13, 2018 Follow @justincherring — June 13, 2018 Your keyword rankings are fluctuating… We’ve all been there. A page or article you’ve been trying to rank for months finally hits the first page of Google. Your traffic stats are climbing. The leads are pouring in. And you’re getting giddy waiting for … Continue reading Keyword Ranking Fluctuations: What’s Normal and When to Freak Out

How Local Businesses Should Be Doing Keyword Research

Courtney McGhee — May 24, 2018 Follow @courtch28 — May 24, 2018 For some local, brick-and-mortar shop owners, the idea of search engine optimization (SEO) can be daunting. Although tempting to ignore the proverbial Mount Everest that is optimizing your online presence, it is super important for local businesses to appear in search results. ComScore … Continue reading How Local Businesses Should Be Doing Keyword Research

Ask the SMXpert: Keyword research and copywriting

Contributor and SMXpert Christine Churchill answers keyword research and copywriting technique questions from attendees who participated in the SMX West 2018 Keyword Bootcamp. Debra Mastaler on May 9, 2018   The Ask the SMXpert series continues the question and answer (Q&A) segment of sessions held at Search Marketing Expo (SMX) West 2018. The following Q&A … Continue reading Ask the SMXpert: Keyword research and copywriting

Look Ma, no keywords! Phrase-free AdWords campaigns are here

Contributor Andy Taylor discusses Google’s new Local Search Ads Experiment in AdWords, which uses address and location categories in lieu of keywords to trigger relevant local results. Andy Taylor on May 2, 2018   Some brick-and-mortar advertisers logged into accounts in late February to find new campaigns named “Local Search Ads Experiment Campaign” populated in AdWords. Google … Continue reading Look Ma, no keywords! Phrase-free AdWords campaigns are here