With a plethora of digital platforms that people use these days, there is an ongoing pressure among marketers to be available on every platform to maximize their online reach. However, many have misinterpreted the increased need to adopt online platforms to rely solely on social media, discounting the value of one of most essential digital marketing tactics known which is email marketing.
According to statistics, there are more than 4.3 billion users of email worldwide, a user base which can rival that of social media. While social media definitely has its own strengths, email has unique characteristics that make it a more effective marketing tool, particularly for B2B marketers.
In a business setting, rarely do businesses communicate with each other, especially if it’s about sales, through informal channels such as Facebook Messenger or even on Twitter. On the other hand, despite email being older than social media, it is still the most preferred communication medium among 86% of professionals today. It is more formal, transactional, and personal way to reach out to your prospects. Furthermore, sending an email to your prospects provides maximum exposure to your brand, compared to social media where your promotional messages and post gets constantly buried under a pile of competing posts from other brands.
However, having a viable email list is not easy to achieve. It takes a bit more effort and trust from the target users before they provide their email address to your company. That said, a significant and reliable email list must be established first so that the campaign can generate positive results for your business.
To help you out, here are the key main points from the infographic from Digital Marketing Philippines which list down seven most effective tactics that can surely help marketers and business owners grow their email list in 2017.
- Social Media Advertising.
- Content Marketing
- Search Engine Optimization
- Social Login/Signup
- Contest and Giveaways
- Paid Search/Remarketing
To learn more about how these tactics can help grow your email list, check the infographic below.
Embedded from Digital Marketing Philippines.Digital & Social Articles on Business 2 Community