Here’s why brands must adopt a new approach to customer connection and how to meet the demands of today’s empowered consumers. RJ Licata on October 10, 2023 Consumer behavior has always been a constantly shifting target. Recent years have seen events that caused these shifts to happen at an unprecedented rate, dramatically altering how consumers … Continue reading Rise of the empowered consumer: Navigating shifting consumer behavior
Category Archives: Consumer Mamangement
Urging Your Clients To Transform? Look To Your Own Business First
Urging Your Clients To Transform? Look To Your Own Business First by Anna Hickey , Op-Ed Contributor, February 24, 2023 Last month on LinkedIn I saw a meme showing two marketing leaders debating whether this was the year of transformation or whether that was last year. It made me chuckle. It reminded me of the … Continue reading Urging Your Clients To Transform? Look To Your Own Business First
AR Gives Most Consumers More Confidence In Purchases, Study Finds
AR Gives Most Consumers More Confidence In Purchases, Study Finds by Colin Kirkland , June 16, 2022 How effective is augmented reality (AR) in swaying consumers toward a specific product? And how is AR used throughout the purchase journey? On Thursday, Snap and Publicis Media Exchange (PMX) released findings from a two-part study conducted by … Continue reading AR Gives Most Consumers More Confidence In Purchases, Study Finds
4 Ways To Win In The New Age Of Digital CPG Consumers
4 Ways To Win In The New Age Of Digital CPG Consumers by Oliver Wright , August 13, 2021 Rapidly evolving consumer attitudes, the emergence of new shopping behaviors, the dramatic changes in retail models and routes to market — plus COVID-19, of course — have led to consumer brands being battered from all … Continue reading 4 Ways To Win In The New Age Of Digital CPG Consumers
How Dynamic Pricing Benefits Consumers
Julius Cerniauskas August 12, 2021 Dynamic pricing – the practice of changing prices according to real-time supply and demand factors – is not new. Airlines have been shifting their prices for years, along with hotels and event-based businesses where supply and demand factors change rapidly. The internet brought dynamic pricing to the mainstream, allowing many … Continue reading How Dynamic Pricing Benefits Consumers
The need to take a fresh look at consumer data
COVID really means rethinking customer data and journeys from the basics up. Rodric Bradford on September 1, 2020 Our understanding of data-driven marketing and advertising has changed in the last six months, evolving into a real reflection of what is occurring with consumers in the changing economic, health and social environment. Major life events. Previously, … Continue reading The need to take a fresh look at consumer data
Why Building an Audience is a Moving Target and What You Can Do
Brian Basilico — May 28, 2020 Reelin’ In The Years It’s been about eight years since I started my first book. Back then, I created a website called notaboutu.com. That’s where I started building an audience and promoted my first book. Then I used it to promote my second, third, and fourth books. Currently, I’m … Continue reading Why Building an Audience is a Moving Target and What You Can Do
Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study
Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study by Laurie Sullivan , Staff Writer @lauriesullivan, January 22, 2020 When designing a search campaign, marketers can benefit from a better understanding of how and why people shop. Culture, current events, weather and mood all contribute to the reasons — but what about … Continue reading Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study
Soapbox: Consumers want personalization and data privacy so we need to solve the puzzle
Everyone in the martech ecosystem has a responsibility to practice ethical data governance as the pretext for personalization. David Dowhan on October 31, 2019 The proliferation of digital, content-driven devices and channels (mobile, smart TVs, social media, etc.) have reinforced a notion that consumers prefer, even expect, personalized experiences. New research says this notion may … Continue reading Soapbox: Consumers want personalization and data privacy so we need to solve the puzzle
Email vs. social channels: Who will win over consumers’ communication preferences?
In this era of authenticity, good old-fashioned email is undergoing a renaissance. Len Shneyder on October 9, 2019 at 12:41 pm In December 2010, something unexpected happened: Facebook surpassed Google in terms of website traffic according to The Economist. Over the next few years, the Facebook-dominant phenomenon would repeat in other ways: time spent, usage … Continue reading Email vs. social channels: Who will win over consumers’ communication preferences?