Category Archives: Consumer Mamangement

Soapbox: Consumers want personalization and data privacy so we need to solve the puzzle

Everyone in the martech ecosystem has a responsibility to practice ethical data governance as the pretext for personalization. David Dowhan on October 31, 2019 The proliferation of digital, content-driven devices and channels (mobile, smart TVs, social media, etc.) have reinforced a notion that consumers prefer, even expect, personalized experiences. New research says this notion may … Continue reading Soapbox: Consumers want personalization and data privacy so we need to solve the puzzle

Email vs. social channels: Who will win over consumers’ communication preferences?

In this era of authenticity, good old-fashioned email is undergoing a renaissance. Len Shneyder on October 9, 2019 at 12:41 pm In December 2010, something unexpected happened: Facebook surpassed Google in terms of website traffic according to The Economist. Over the next few years, the Facebook-dominant phenomenon would repeat in other ways: time spent, usage … Continue reading Email vs. social channels: Who will win over consumers’ communication preferences?

ContentSquare, Dynamic Yield Partner To Identify Consumer Intentions

ContentSquare, Dynamic Yield Partner To Identify Consumer Intentions by Laurie Sullivan  @lauriesullivan, (November 08, 2018) Companies are expected to increase partnership agreements this coming year as the shift to mobile and smaller screens makes personalizing consumer experiences and messages a requirement. On Thursday, ContentSquare and Dynamic Yield announced a partnership that allows marketers to more … Continue reading ContentSquare, Dynamic Yield Partner To Identify Consumer Intentions

Consumers Want Less Tech, More Human Interaction

Consumers Want Less Tech, More Human Interaction by Laurie Sullivan , Staff Writer @lauriesullivan, (November 05, 2018) Brands want to wow consumers with techie services, but a report released Monday from voice platform Usabilla suggests consumers would rather speak to a live human being to solve their complex problems and create worthwhile customer experiences. Usabilla, which … Continue reading Consumers Want Less Tech, More Human Interaction

What’s The Value Of Consumer Data (To The Consumer)?

What’s The Value Of Consumer Data (To The Consumer)? by Joe Mandese  @mp_joemandese, May 18, 2018 What began as a discussion about the role that blockchain technology likely will play in removing friction and increasing transparency for business turned into a conversation about the value of leveraging consumer data to do research or market to … Continue reading What’s The Value Of Consumer Data (To The Consumer)?

How to Use the Candidate Experience to Grow Brand Equity

Sandra Hess — April 1, 2018 — April 1, 2018 A recent study showed that more than three-quarters of all employers surveyed admitted to having trouble finding qualified talent. Note that these employers didn’t have trouble finding candidates – they had trouble finding the ‘right” candidates. This dilemma has forced both large and small-scale employers … Continue reading How to Use the Candidate Experience to Grow Brand Equity

The death of the mass market and why consumers couldn’t be happier

The environment for brands has changed dramatically just in the past few years. Contributor Andrew Waber explains what it takes to thrive today. Andrew Waber on March 2, 2018   Think back to the late 1990s – Friends was the biggest TV show in America with between 15-20% of all households tuning in. Nothing comes … Continue reading The death of the mass market and why consumers couldn’t be happier

The Growing Importance of Same Day Delivery for Online Consumers [Infographic]

Stacey Rudolph — February 2, 2018 — February 2, 2018 About 10 years ago, the concept to same day delivery, where a customer makes an online purchase and goods were delivered to the customer on the same day, was almost non-existent in e-commerce. However, technology has rapidly improved making e-commerce shopping more efficient, faster and … Continue reading The Growing Importance of Same Day Delivery for Online Consumers [Infographic]

Empowered consumers are searching for the best and worst brands before they buy

With mobile devices, people are searching in real time for negative experiences to make decisions. CMOs, are you prepared? Contributor Brian Solis discusses the benefits of building consumer trust. Brian Solis on January 2, 2018   The best experiences and the worst experiences are oftentimes so compelling that we can’t help but share them. That’s … Continue reading Empowered consumers are searching for the best and worst brands before they buy

Powering the Shopper Experience via Behavioral Insights

Alex Gutman — July 20, 2017 Follow @Cooladata — July 20, 2017 “The more information that is known about an online visitor, the more targeted an advertisement or Web page content can be, which will improve the user experience and the site’s results.”– Gartner Research That “more information” Gartner is talking about can only be … Continue reading Powering the Shopper Experience via Behavioral Insights