There are AI-powered toothbrushes, coffee makers, mattresses, baby monitors and snow blowers. What there isn’t: People who want to buy them. Constantine von Hoffman on August 16, 2024 Marketers’ primary job is to know what the customer wants. It’s simple, but not easy. When Jim Stengel was CMO of Procter & Gamble, he told … Continue reading For consumers, AI is the new IoT
Wendy Werve and Jim Clark explain how to better understand customers, with video highlights from The MarTech Conference. Chris Wood on April 29, 2024 Digital marketers are facing an increasingly regulated environment when it comes to reaching the right customer at the right time. And this new environment exists for a reason — consumers … Continue reading 3 ways brands can build trust with privacy-concerned consumers
A new report from Intuit Mailchimp locates consumers on the commitment spectrum, from “inert” to “fandom.” Kim Davis on April 22, 2024 No fewer than 70% of consumers say they want to buy from the “right brand,” according to “The Science of Loyalty,” a new report from Intuit Mailchimp, the email and marketing automation … Continue reading Consumers want to buy from the ‘right brand’
Understanding Lifetime Value Of Consumers Driven By Specific Ad Creative by Laurie Sullivan , Staff Writer @lauriesullivan, April 22, 2024 Power Digital Chief Strategy Officer Ben Dutter says the company recently introduced a platform designed with support from Meta and its business engineering team. It connects a brand’s ad creative with their own first-party data. Creative … Continue reading Understanding Lifetime Value Of Consumers Driven By Specific Ad Creative
Here’s why brands must adopt a new approach to customer connection and how to meet the demands of today’s empowered consumers. RJ Licata on October 10, 2023 Consumer behavior has always been a constantly shifting target. Recent years have seen events that caused these shifts to happen at an unprecedented rate, dramatically altering how consumers … Continue reading Rise of the empowered consumer: Navigating shifting consumer behavior
Urging Your Clients To Transform? Look To Your Own Business First by Anna Hickey , Op-Ed Contributor, February 24, 2023 Last month on LinkedIn I saw a meme showing two marketing leaders debating whether this was the year of transformation or whether that was last year. It made me chuckle. It reminded me of the … Continue reading Urging Your Clients To Transform? Look To Your Own Business First
AR Gives Most Consumers More Confidence In Purchases, Study Finds by Colin Kirkland , June 16, 2022 How effective is augmented reality (AR) in swaying consumers toward a specific product? And how is AR used throughout the purchase journey? On Thursday, Snap and Publicis Media Exchange (PMX) released findings from a two-part study conducted by … Continue reading AR Gives Most Consumers More Confidence In Purchases, Study Finds
4 Ways To Win In The New Age Of Digital CPG Consumers by Oliver Wright , August 13, 2021 Rapidly evolving consumer attitudes, the emergence of new shopping behaviors, the dramatic changes in retail models and routes to market — plus COVID-19, of course — have led to consumer brands being battered from all … Continue reading 4 Ways To Win In The New Age Of Digital CPG Consumers
Julius Cerniauskas August 12, 2021 Dynamic pricing – the practice of changing prices according to real-time supply and demand factors – is not new. Airlines have been shifting their prices for years, along with hotels and event-based businesses where supply and demand factors change rapidly. The internet brought dynamic pricing to the mainstream, allowing many … Continue reading How Dynamic Pricing Benefits Consumers
COVID really means rethinking customer data and journeys from the basics up. Rodric Bradford on September 1, 2020 Our understanding of data-driven marketing and advertising has changed in the last six months, evolving into a real reflection of what is occurring with consumers in the changing economic, health and social environment. Major life events. Previously, … Continue reading The need to take a fresh look at consumer data
