Category Archives: Consumer Mamangement

What’s The Value Of Consumer Data (To The Consumer)?

What’s The Value Of Consumer Data (To The Consumer)? by Joe Mandese  @mp_joemandese, May 18, 2018 What began as a discussion about the role that blockchain technology likely will play in removing friction and increasing transparency for business turned into a conversation about the value of leveraging consumer data to do research or market to … Continue reading What’s The Value Of Consumer Data (To The Consumer)?

How to Use the Candidate Experience to Grow Brand Equity

Sandra Hess — April 1, 2018 — April 1, 2018 A recent study showed that more than three-quarters of all employers surveyed admitted to having trouble finding qualified talent. Note that these employers didn’t have trouble finding candidates – they had trouble finding the ‘right” candidates. This dilemma has forced both large and small-scale employers … Continue reading How to Use the Candidate Experience to Grow Brand Equity

The death of the mass market and why consumers couldn’t be happier

The environment for brands has changed dramatically just in the past few years. Contributor Andrew Waber explains what it takes to thrive today. Andrew Waber on March 2, 2018   Think back to the late 1990s – Friends was the biggest TV show in America with between 15-20% of all households tuning in. Nothing comes … Continue reading The death of the mass market and why consumers couldn’t be happier

The Growing Importance of Same Day Delivery for Online Consumers [Infographic]

Stacey Rudolph — February 2, 2018 — February 2, 2018 About 10 years ago, the concept to same day delivery, where a customer makes an online purchase and goods were delivered to the customer on the same day, was almost non-existent in e-commerce. However, technology has rapidly improved making e-commerce shopping more efficient, faster and … Continue reading The Growing Importance of Same Day Delivery for Online Consumers [Infographic]

Empowered consumers are searching for the best and worst brands before they buy

With mobile devices, people are searching in real time for negative experiences to make decisions. CMOs, are you prepared? Contributor Brian Solis discusses the benefits of building consumer trust. Brian Solis on January 2, 2018   The best experiences and the worst experiences are oftentimes so compelling that we can’t help but share them. That’s … Continue reading Empowered consumers are searching for the best and worst brands before they buy

Powering the Shopper Experience via Behavioral Insights

Alex Gutman — July 20, 2017 Follow @Cooladata — July 20, 2017 “The more information that is known about an online visitor, the more targeted an advertisement or Web page content can be, which will improve the user experience and the site’s results.”– Gartner Research That “more information” Gartner is talking about can only be … Continue reading Powering the Shopper Experience via Behavioral Insights

Emotional Vs Rational Purchases – How Social Media Triggers Consumers’ Buying Decisions

Mona Hellenkemper — June 28, 2017 — June 28, 2017 “People do not buy goods & services. They buy relations, stories, and magic.” This quote by Seth Godin describes how we make most of our purchase decisions. We are not only led by rationality alone when deciding about the purchase of a product. But how … Continue reading Emotional Vs Rational Purchases – How Social Media Triggers Consumers’ Buying Decisions

Shift In Consumer Trust: Influencer Videos Drive Purchases, Study Finds

Shift In Consumer Trust: Influencer Videos Drive Purchases, Study Finds by Laurie Sullivan @lauriesullivan, June 22, 2017 Some 90% of social media users are influenced to make a purchase after seeing a relevant video, with 33% of those participating in the survey admitting that social media influencers are their most trusted sources for shopping. In … Continue reading Shift In Consumer Trust: Influencer Videos Drive Purchases, Study Finds