Category Archives: Video Strategy

Eager to embrace live video? Inspiration and tips on how to get started

How can you go live with confidence? Columnist Jordan Kasteler discusses the strategy and tools you’ll need to make sure you don’t look like an amateur. Jordan Kasteler on November 7, 2017   Content shock. You’ve likely heard that expression. It’s descriptive of what the world is feeling these days with the incredible amounts of … Continue reading Eager to embrace live video? Inspiration and tips on how to get started

How to Create a Video Marketing Strategy with 5 Easy Steps

Bryan Caplan — September 20, 2017 — September 20, 2017 Whether you’re a small business or nonprofit, you need to consider a solid video marketing strategy to grow your business. Recent research found that 33 percent of online activity is spent watching video, and marketers using video grew their revenue 49 percent faster than non-video … Continue reading How to Create a Video Marketing Strategy with 5 Easy Steps

4 Reasons Why You Need a Video Marketing Strategy Right Now

Sandra Chung — September 14, 2017 — September 14, 2017 If content is king, then we could say that video content has officially claimed the throne in 2017. It’s hardly a secret that internet video consumption has seen enormous growth year after year. After all, video currently represents three-quarters of all internet traffic and Cisco … Continue reading 4 Reasons Why You Need a Video Marketing Strategy Right Now