Gregg Litman — November 13, 2018 — November 13, 2018 TerryPapoulias / Pixabay Creating a professional video is exciting and important, but sometimes it can feel almost impossible to get an accurate proposal, but it doesn’t have to be. The easiest way to avoid overspending on a video is to make sure you have a … Continue reading Checklist: Determine the Scope of Work for a Video Production Project
Todd Vaske — September 18, 2018 — September 18, 2018 So, I recently wrote a blog about opening your video with your logo and I may or may not have ruffled some feathers. If you missed it, here it is. Spoiler Alert: I’m not a fan of leading with a logo. Why? Because your audience’s … Continue reading Producer’s Secrets: The 5 Best Ways to Start Videos
Andrew Edwards — September 17, 2018 — September 17, 2018 fancycrave1 / Pixabay Without a doubt, the most important part of a live stream happens in the preparation. You’ve heard of Murphy’s law: Anything that can go wrong will go wrong. Well, in live streaming we follow another adage that says, “Murphy was an optimist!” … Continue reading Live Stream Guide: Maintain Viewership and Keep Your Stream Up-and-Running
Sahail Ashraf — September 1, 2018 — September 1, 2018 Live video. Where Facebook used to own the space, there are now plenty of other ways to use live video effectively as a brand. But how important is it, still? If there was no chance of ever doing a live video again, would it mean … Continue reading Is Live Video Still a Thing?
Nathan Veer — September 1, 2018 — September 1, 2018 The three questions in this video can set you up for success when it comes to creative ideas around your video strategy. Follow the exercise in this video to generate executable ideas with legitimate ROI potential. “Video Strategy”. Everyone’s talking about it. We all need … Continue reading Define Your Video Strategy in 3 Simple Steps
Hollie Geitner — August 15, 2018 — August 15, 2018 As technology continues to improve at a rapid pace, social media becomes increasingly etched into our everyday lives. As a business, you should acknowledge social media – if not, you’re going to be left in the dust. Strategizing how to attract and then keep your … Continue reading Where Should You Focus Your Video Strategy in 2018?
By Evelyn Timson August 15th, 2018 Uploading all your video content straight to YouTube away can be a tempting strategy. It is, after all, simple to do and in theory puts your content in a position to begin attracting views immediately. Unfortunately, the reality of our content saturated online world requires a far more strategic and … Continue reading Video Strategy: Tease, Launch, Sustain
Victor Blasco — July 3, 2018 Follow @yumyumvideos — July 3, 2018 Are you planning to create your first marketing video and don’t know where to begin? Or maybe you’ve already made one but you’re looking to go ahead with your video marketing strategy. No matter if you’re a beginner or an experienced marketer, you … Continue reading Video Strategy: 7 Types of Videos for Each Stage of the Buyer’s Journey
James Hamar — July 3, 2018 — July 3, 2018 Free-Photos / Pixabay For many organizations, content plans are expanding and marketers are leading the charge to build and execute on them. But as content needs grow, budgets continue to shrink or stay the same. Many marketers are stuck at a video production process crossroads … Continue reading Do More with Less — Maximize Any Video Budget
Lena Speir — June 27, 2018 — June 27, 2018 Did you know that people on Facebook comment on live content 10 times more than an uploaded video? That’s a fact that your small business can’t ignore. Facebook Live was introduced in 2016 and allows you to share live content with followers and friends on … Continue reading Integrating Live Video Content into Your Small Business