Category Archives: Video Strategy

7 Foundational Types of Video That Will Drive Revenue in 2020

Travis Chambers — January 31, 2020 Industries across the board are turning to predictive big data analysis to develop strategies, improve processes, and in turn, help drive sales for their company. When it comes to developing marketing campaigns, those initiatives have traditionally been driven by feeling and emotion. For 5 years, Chamber Media has spent … Continue reading 7 Foundational Types of Video That Will Drive Revenue in 2020

Brand Video Breakdown: How Oreo Uses Bursts of Short Social Videos To Keep Their Audience Engaged

Ana Gotter — January 7, 2020 The verdict is out: shorter video on social typically performs better. While there’s definitely a place for long-form content on social media, the standard rule of thumb is that shorter videos (a minute or under, if not thirty seconds or less) will be most impactful and achieve the highest … Continue reading Brand Video Breakdown: How Oreo Uses Bursts of Short Social Videos To Keep Their Audience Engaged

You Don’t Have to Be a Big Bank to “Chase” This Video Strategy

Carolee Bennett — July 25, 2019 Follow @medialogic — July 25, 2019 Scrolling through your feed on any social media platform tells you one of the most important things you need to know about social content: video grabs your attention. This is exactly why, after pointing to how important video has become on every platform … Continue reading You Don’t Have to Be a Big Bank to “Chase” This Video Strategy

Here’s how to stand out in a crowded streaming service market

Some automation across digital platforms has eased the burden of manual labor when marketing extensive streaming video-on-demand inventory. Laura Collins on May 31, 2019 You can hardly avoid facts that make you feel your age these days – I realized the other day there are people that are legal adults who have no idea that … Continue reading Here’s how to stand out in a crowded streaming service market