Category Archives: Community Building

How to Utilize Communities to Grow Your Brand

Lachlan Kirkwood — April 30, 2020 As user behaviors transform towards more private and meaningful conversations, engagement rates across branded profiles have started to shift. An engaging social media strategy is no longer reliant on simply publishing content in the open. Users now seek more authentic interactions across their own network and the brands they … Continue reading How to Utilize Communities to Grow Your Brand

7 Reasons Why Businesses Must Make Community Building a Priority

Thomas Griffin — December 6, 2019 Follow @jthomasgriffin Today, it’s not enough to advertise your business and hope that people believe your message. Such an approach treats your audience impersonally and won’t leave an impression on people’s minds. With the advent of the internet, people are met with ads and products everywhere. There’s a high … Continue reading 7 Reasons Why Businesses Must Make Community Building a Priority

Everything You Need to Know About Building an Online Brand Community

Thomas Griffin — October 10, 2019 Follow @jthomasgriffin Like individuals, no business is an island. Your business depends on your customers to survive and grow. You need to do everything possible to retain them and build loyalty. That’s harder than ever today. Even though the internet has lowered barriers and made it possible to do … Continue reading Everything You Need to Know About Building an Online Brand Community

Less “Let’s Go Viral” And More “Let’s Build Community”

Arik Hanson — June 3, 2019 — June 3, 2019 Last week, Hootsuite’s Ryan Holmes wrote an outstanding piece about how the rules of social media marketing have changed. Namely, how we’ve gone from “Town Square” to “Family room” (read the full post for his explanation). While Holmes talked about how we’re in the midst … Continue reading Less “Let’s Go Viral” And More “Let’s Build Community”

Why It’s Crucial to Build a Community Around Your Business

Shawn Dill — May 14, 2019 — May 14, 2019 We all know community is important. Most of us belong to some sort of community, be it a church, neighborhood association, or professional organization. We like communities because they help define our identity, make us feel safe, and give us purpose. Roy Williams discusses community … Continue reading Why It’s Crucial to Build a Community Around Your Business

Community and Competition Are Key Factors in Finding the Right Location For a Startup

David Kiger — July 24, 2018 Follow @davidkiger — July 24, 2018 Anyone who has bought a house or had other real estate dealings has likely heard the familiar phrase “location, location, location.” The quality of the area where a residence sits is tied to the home’s overall value. The same can be true for … Continue reading Community and Competition Are Key Factors in Finding the Right Location For a Startup