Justin McGill — March 26, 2018 — March 26, 2018 These sales terms get thrown around all the time. But what really is the difference between a Prospect vs Lead vs Opportunity? There’s so much confusion around prospect vs lead, lead vs opportunity, prospect vs opportunity. Are they all the same? Terminology in sales isn’t … Continue reading Prospect vs Lead vs Opportunity – What’s the Difference?
Contributor Brett Middleton explores the current challenges and opportunities facing this budding industry, given the differences in local, state and federal regulations across the US. Brett Middleton on March 23, 2018 The cannabis industry is one of the fastest-growing in the US, with a diverse and exciting startup landscape. And yet, it faces … Continue reading What’s different about digital marketing in the cannabis industry?
Jibran Malek — March 15, 2018 — March 15, 2018 Influencer Marketing is about attention. Attention for personalities, attention for causes, and for many marketers: potential attention for their products and brands. However, in a digital age where so many other things competing for our attention and distracting us. 56% of videos published in 2017 … Continue reading Influencer Marketing Data: What’s The Best Video Length?
Kevin O’Brien — March 12, 2018 — March 12, 2018 geralt / Pixabay There’s a debate raging in the staffing world. With 64% of staffing firms indicating their top challenge is the talent shortage, there are differing views as to how to best source candidates. Some view job boards as an inefficient relic of old-school … Continue reading Job Boards vs. Digital Marketing: What’s Better for Sourcing Candidates?
Shawna Lent — February 20, 2018 — February 20, 2018 Nearly 90% of agencies and 81% of marketers plan to expand their programmatic buying capabilities in 2018. Bringing this expertise in-house allows digital media teams to unify their data, their teams, and their buying, giving them a better handle on the complexities and, ultimately, … Continue reading What’s the State of Your Digital Media Team?
Rachel Hand — January 25, 2018 Follow @GroMarketingLtd — January 25, 2018 A new year is the perfect time to think about shaking up your marketing techniques and one of the best ways to breathe a new lease of life into your brand is through updating your website design. Like any other creative medium, website … Continue reading What’s Big in Website Design for 2018
Suzy Dolan — January 25, 2018 — January 25, 2018 The digital marketing field is rapidly evolving, and marketing professionals need to stay up to date on the latest trends, best practices and tools in order to do their jobs effectively. Personalization has quickly become top-of-mind for B2B and B2C marketers alike because it allows … Continue reading Personalization Trends: What’s Hot, What’s Not?
As web technologies continue to grow and evolve, interest in technical SEO is growing along with it. Columnist Patrick Stox looks ahead to see what advancements are on the horizon and how these may impact technical SEO. Patrick Stox on January 19, 2018 It seems as though technical SEO is experiencing a resurgence in … Continue reading What’s next for technical SEO?
Dave Brock — January 11, 2018 Follow @davidabrock — January 11, 2018 We tend to think about organizational performance in terms of “bell curves” or some sort of distribution curve. The typical bell curve looks something like this: The performance of our people is on the X (horizontal) axis, the number of our people is … Continue reading What’s Your Bell Curve Look Like?
Happy New Year: What’s Old Is Big 2 Again! by Joe Mandese @mp_joemandese, January 8, 2018 RTBlog was originally conceived to discuss the passage of time, specifically how advertising, media and marketing is affected by technology, data and platforms enabling it to occur in “real-time.” So it’s fitting, coming into a new year, to mark … Continue reading Happy New Year: What’s Old Is Big 2 Again!
