Drive adoption and ROI by aligning your tech stack with your team. Tray.io on December 7, 2021 Aligning your tech stack with your organization is essential. As an operations expert, you know that acquiring technology that isn’t a good fit for your use case or the people who need it is a recipe for … Continue reading How to align your tech stack with your organization
What happens when other departments piggyback on the marketing tech stack and marketing decides to make a change? Steve Petersen on December 1, 2021 Believe it or not, but sometimes marketing technology management requires a practitioner to serve another department. There are probably plenty of reasons why this may occur. One main reason is when … Continue reading Finding tech solutions for departments outside marketing
Lori Eaton November 30, 2021 The economic pressure and uncertainty of the COVID-19 pandemic drove down hiring across the board. But as the situation begins to calm and companies seek to hire again, tech roles will be especially in demand. According to CompTIA’s analysis, tech employment is projected to expand 2% in 2021 — around … Continue reading 4 Ways to Recruit the Best Tech Talent in a Buyer’s Market
Nandini Sharma November 4, 2021 Even though starting a small IT company is a significant achievement, running and operating one is far from easy. Software startups face many frequent challenges on many fronts: high competition onboarding the right people, data security risk task management time management collaboration issues attracting customers maintaining customers These are times … Continue reading Top 5 Tips For Small Tech Businesses to Save Time and Money
In situations when budgeting is rather strict, it is important to think with the future in mind at things you might need tomorrow as well as today. Steve Petersen on November 1, 2021 Budgeting is never easy; nothing is ever certain — especially when forecasting. That definitely applies to martech budgeting. There are many things … Continue reading How to think about budgeting for the marketing tech stack
Technology can help companies find B2B contacts — including marketers — that have changed jobs. Jacqueline Dooley on September 13, 2021 You may have great clients, loyal to your product or service, but how do you stay in touch with them when they switch jobs? That was the dilemma faced by Ellie von Reyn, Conductor’s … Continue reading How contact tracking tech can reconnect brands with former customers
Cloud-based legal tech platform Clio’s content marketing strategy using DAM technology as the foundation for rapid growth. Jacqueline Dooley on August 4, 2021 Clio, a cloud-based and client-centered legal technology platform, made history by becoming the first global legal practice management unicorn. In 2021, Clio landed a US$ 110M Series E investment led by funds … Continue reading How legal tech unicorn Clio leveraged DAM to fuel rapid growth
Michael Usiagwu May 27, 2021 In email marketing, what drives customer retention is engagement. Therefore, your email strategy should be basically looking for opportunities to create and strengthen meaningful relationships with your subscribers. It’s all about giving people what they want/need. For tech companies (or any kind of company, for that matter), email is a … Continue reading How Tech Companies Can Add Email Marketing to Increase Customer Retention
Chen Amit May 7, 2021 The right technology stack can supercharge the infrastructure that powers a business. As the co-founder and CEO of a payment automation software company, I’ve seen firsthand how the best tech stacks can drive significant business value and financial health for organizations — but I also know that reaching that end … Continue reading Consolidating Your Financial Tech Stack? Look for These 4 Features
Serge Dushkin April 13, 2021 Recruiting in 2021 has no doubt been shaped by the challenges, solutions, and lessons learned during the great global pivot of 2020 – but the transformation is not complete yet! The staffing and recruiting sector has been making the tech-driven changes necessary to maintain “business as usual,” but in 2021 … Continue reading Key Staffing & Recruiting Tech Trends – 2021
