Category Archives: Financial Technology

Small Business Owners Are Wasting Billions in Interest — Fintech Companies Can Help

Andrew Latham August 20, 2020 The line between personal and business finance is extremely blurry when it comes to small businesses and entrepreneurs. According to the Federal Reserve’s latest Small Business Credit Survey, 11 percent of small business owners use personal loans to finance their companies and 45 percent only use their personal credit score … Continue reading Small Business Owners Are Wasting Billions in Interest — Fintech Companies Can Help

Fintech Marketing Tips: If You’re Not Adding Value, Why Should I Buy?

Ashley Poynter July 30, 2020 I was recently talking with a friend who heads up sales for a B2B company and she was lamenting the fact that her organization is not producing content. “I’d love to do more email marketing. I know it can be highly effective. But we don’t have content and we just … Continue reading Fintech Marketing Tips: If You’re Not Adding Value, Why Should I Buy?

5 Steps to Successfully Launching a Fintech Blog

Ashley Poynter July 22, 2020 Fintech startups looking to get traction, gain awareness, and grow sales should consider launching a fintech blog. We’ve discussed the importance of fintech stories, though the concept of having a brand narrative can mean many things. “Telling a story” can be a sales presentation, the front page of your website, … Continue reading 5 Steps to Successfully Launching a Fintech Blog

Impact of the Covid-19 Pandemic on the Fintech Industry

Tanvir Zafar July 20, 2020 Technology has completely revolutionized everything. Traditional industries have had to hop onto the trend or be left behind. The Fintech industry is one such industry that has quickly adapted in its operations in recent years. ‘Fintech’, simply put, is financial technology and refers to any business that uses technology to … Continue reading Impact of the Covid-19 Pandemic on the Fintech Industry

How Fintech is Shaping the Future of Wealth Management

Daniel Lee — March 26, 2020 The wealth management industry can no longer ignore the rise of fintech. Investors have pumped more than $ 100 billion into the fintech market since 2010—including $ 6 billion in the first quarter of 2019. Those investments are going toward things like robo-advisors and investment apps that help Millennials … Continue reading How Fintech is Shaping the Future of Wealth Management

5 Financial Tech Companies to Look Out for in 2020

Micah Lally — March 26, 2020 If you own any sort of device that connects to the internet, mobile or otherwise, you probably have made the transition to managing your finances online to some degree. Whether it’s your bank’s mobile app or some sort of stock-monitoring software, you’re comfortable with the fact that finances and … Continue reading 5 Financial Tech Companies to Look Out for in 2020

Is There a Fight Brewing Between Fintech and Banks?

David DeCorte — January 8, 2020 One of the nation’s largest banks has been taking heat from customers in recent months. No, it’s not about unanticipated fees or problems with security. Instead, the issue is the bank’s sudden decision to cutoff a popular fintech service. According to the Wall Street Journal, PNC bank customers find … Continue reading Is There a Fight Brewing Between Fintech and Banks?

Fintech Trends Paving the Way to the Future in Banking

Caterina Bassano — October 9, 2019 Follow @ktbassano Image by Rawpixel.com For businesses in the financial services industry, the disruption caused by technology-led changes has been non-stop. The scope of fintech has grown way beyond the basic functionalities of online banking, and now encompasses developments that extend to messaging technology for marketing financial services, 24/7 … Continue reading Fintech Trends Paving the Way to the Future in Banking

Finance Search Market Data Uncovers Hidden Outperformers

Finance Search Market Data Uncovers Hidden Outperformers by Laurie Sullivan , Staff Writer @lauriesullivan, August 1, 2019 Search engine advertising hinges on competitive bidding, but many marketers lack the transparency to understand their competition. About 41% of marketing executives have never tracked how their competitors perform in paid search, yet they rank their own performance above … Continue reading Finance Search Market Data Uncovers Hidden Outperformers

Fintech Startup Formula Part II: Content for Conversions

Ashley Poynter — February 12, 2019 Follow @acegrl — February 12, 2019 If you missed Part I, it laid the groundwork for successful content growth hacks for fintech startups. As a refresher, growth hacking is centered on the fastest ways to increase revenue. With content, we’re looking at the fastest ways to see new revenue … Continue reading Fintech Startup Formula Part II: Content for Conversions