Category Archives: Technology Impact On Business

Video Collaboration, Baidu Global And Microsoft’s Xandr Get Together

Technology Impact On Business

Video Collaboration, Baidu Global And Microsoft’s Xandr Get Together by Laurie Sullivan , Staff Writer @lauriesullivan, (March 11, 2022) Baidu Global Business Unit on Thursday announced MediaGo, its artificial intelligence integrated marketing platform, will collaborate with Xandr, a data-enabled technology ad platform. The business now operates independently under the name DO Global. It is responsible for … Continue reading Video Collaboration, Baidu Global And Microsoft’s Xandr Get Together →

Getting to the Point: How New Conversation Tech Can Interpret Interactions and Create Value

Technology Impact On Business

Ranjan Kumar January 20, 2022 If you had to choose between meeting a colleague over Zoom, or over a latte at your favorite coffee shop, the probability is pretty high you’d choose the latter, assuming it was safe to do so. While Zoom meetings are quicker and easier to stack sequentially throughout the day, there … Continue reading Getting to the Point: How New Conversation Tech Can Interpret Interactions and Create Value →

Getting to the Point: How New Conversation Tech Can Interpret Interactions and Create Value

Technology Impact On Business

Ranjan Kumar January 20, 2022 If you had to choose between meeting a colleague over Zoom, or over a latte at your favorite coffee shop, the probability is pretty high you’d choose the latter, assuming it was safe to do so. While Zoom meetings are quicker and easier to stack sequentially throughout the day, there … Continue reading Getting to the Point: How New Conversation Tech Can Interpret Interactions and Create Value →

The Future of Fast-Changing Industries: How Technology Impacts and Creates New Opportunities for Businesses

Technology Impact On Business

Joanne Camarce December 14, 2021 While the chaos unleashed by the pandemic has caused great devastation worldwide, it’s also led to some revolutionary business advancements. When businesses of all shapes and sizes had to quickly pivot during heavy lockdown restrictions, something great happened — a silver lining of sorts. Unfortunately, we had to watch some … Continue reading The Future of Fast-Changing Industries: How Technology Impacts and Creates New Opportunities for Businesses →

Finding tech solutions for departments outside marketing

Technology Impact On Business

What happens when other departments piggyback on the marketing tech stack and marketing decides to make a change? Steve Petersen on December 1, 2021 Believe it or not, but sometimes marketing technology management requires a practitioner to serve another department.  There are probably plenty of reasons why this may occur. One main reason is when … Continue reading Finding tech solutions for departments outside marketing →

Operation Marketing Tech: What Brands Are Looking For, And How They’re Doing

Technology Impact On Business

Operation Marketing Tech: What Brands Are Looking For, And How They’re Doing by Ray Schultz , Columnist, December 17, 2020 There’s nothing mysterious about the challenges facing companies when implementing marketing technology.  Many are hobbled by budget issues, plain and simple, and by other practical problems, according to Marketing Technology Implementation: Strategies, Tactics & Trends, … Continue reading Operation Marketing Tech: What Brands Are Looking For, And How They’re Doing →

5 Technology Practices to Overcome the Market-wide Productivity Slump

Technology Impact On Business

Peter Daisyme — March 13, 2020 Productivity in the U.S. fell 0.3% in the third quarter of 2019. It may sound small. But, the issue can be put in a better light when you consider analysts had originally predicted a 0.6% increase. In addition, this was the first decrease in nearly half a decade. Business … Continue reading 5 Technology Practices to Overcome the Market-wide Productivity Slump →

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