Category Archives: Small Business Tools

Simple Tech for Small Business Owners, Part 10: How to Measure Your PPC Campaign

Paige Duffy — January 21, 2019 — January 21, 2019 cuncon / Pixabay Previously in our Simple Tech for Small Business Owners series, we talked about PPC (pay per click) advertising. This is a great method for small businesses to get ads out there since they only need to pay for ads that generate actual … Continue reading Simple Tech for Small Business Owners, Part 10: How to Measure Your PPC Campaign

Simple Tech for Small Business Owners, Part 7: Video Campaigns

Paige Duffy — December 30, 2018 — December 30, 2018 mohamed_hassan / Pixabay If you’ve ever used a video streaming service, then you’ve likely seen a video ad before. Video is an increasingly popular form of media, which makes it the perfect form of advertising. Not just for large companies, but for smaller businesses as … Continue reading Simple Tech for Small Business Owners, Part 7: Video Campaigns

Simple Tech for Small Business Owners, Part 6: HTTP vs HTTPS

Paige Duffy — December 17, 2018 — December 17, 2018 skylarvision / Pixabay Cybersecurity is something that is on everyone’s minds these days. From the risks of potential hackers to phishing schemes, we’re always wondering what new threat will come to the surface. In addition to these problems, website owners have their own worries about … Continue reading Simple Tech for Small Business Owners, Part 6: HTTP vs HTTPS

The Best Tool in a Small Business Owner’s Tool Box (That Everyone Can Use)

Kara Perez — November 28, 2018 — November 28, 2018 RobinHiggins / Pixabay After several years of freelancing, of hosting events, of starting my own business and having it support me, I’ve learned a lot about the best tools and tricks to doing your own thing. While having a VA, or accounting software, or a … Continue reading The Best Tool in a Small Business Owner’s Tool Box (That Everyone Can Use)