Category Archives: Small Business Tools

How to Grow your Small Business on a Budget: 3 Useful Tips

Emmanuel Soroba August 4, 2021 Source: Alamy The majority of small businesses don’t survive beyond 5 years. And while that can be attributed to many factors, inadequate marketing is one of the most common. Successful companies often spend the bulk of their earnings on marketing. As the saying goes, you need to spend money to … Continue reading How to Grow your Small Business on a Budget: 3 Useful Tips

Excel Accounting for Small Businesses: It’s Easier Than You Think

Megan Smith July 26, 2021 I’m a writer, not an accountant. The mention of double-entry bookkeeping used to put me to sleep — and then give me stress nightmares. Fortunately, I’ve evolved. I won’t pretend that I’ve transformed into a number-loving accounting superstar. But Excel accounting for small business doesn’t require you to be one … Continue reading Excel Accounting for Small Businesses: It’s Easier Than You Think

Marketing Personas – Know Your Small Business Customers

Debra Murphy July 15, 2021 How well do you know your customer? What motivates them to buy and why? The more you understand your customer, including their needs, wants, challenges and values, the better you can communicate with them. Marketing personas are highly detailed profiles of your ideal customer that will help provide clarity in … Continue reading Marketing Personas – Know Your Small Business Customers

How Open Banking Can Benefit Small Businesses

Devin Partida July 7, 2021 It’s quite possible there will be significant incoming changes in the way customers and businesses participate in the banking ecosystem. With the emergence of artificial intelligence (AI) in financial technology (FinTech), businesses can improve their financial management systems. Technological advancements make banking and completing financial transactions simpler, allowing business owners … Continue reading How Open Banking Can Benefit Small Businesses

10 Interactive Money-Saving Tips for Small Business Owners

John Rampton July 6, 2021 Businesses large and small all want to make more and save more. However, saving money is much easier said than done, especially for new companies. There are great habits and tips to help any business save money. In this article, we’ll go over 10 interactive money-saving tips for small business … Continue reading 10 Interactive Money-Saving Tips for Small Business Owners