Sandra Hess — May 12, 2020 katielwhite91 / Pixabay Common Assessment Implementation Challenges for Small and Medium-Sized Businesses Employees are the lifeblood of an organization. However, when it comes to small business hiring, the impact of one employee – whether positive or negative – resonates with the entire organization, including co-workers, managers, and owners. Best-in-class … Continue reading 3 Challenges of Implementing Assessments in Small Business Hiring
Alice Corner — May 4, 2020 mohamed_hassan / Pixabay Have you ever heard the phrase “show, don’t tell”? Well that phrase is the exact reason that YouTube is the secret to your branding success. Branding for small businesses revolves around two trains of thought. One is that your brand should be representative of who you … Continue reading YouTube is the Secret Branding Tool Your Small Business Needs
Working from home has been a boon to the attention economy, but understand that it will not last. Chris Elwell on May 1, 2020 Across industries, producers of “virtual events” are reporting stunning rates of attendance and engagement. Let’s face it. The NFL draft typically gets good ratings, but this year experienced audience increases of … Continue reading Enjoy the attention glut while it lasts
Alice Corner — May 1, 2020 TheDigitalArtist / Pixabay When you run a small business it’s easy to want to focus on the big things. Things that will impact your revenue, or bring you publicity to get your name out there. Nobody plans for a crisis to happen, but you should be prepared for when … Continue reading Why Your Small Business Needs a Crisis Communications Plan
SMBs Planning Ad Spend, Messages As States Open For Business by Laurie Sullivan @lauriesullivan, April 27, 2020 Some 83% of small and medium-sized businesses are seeing a negative impact on their business as a result of COVID-19, compared with 86% in March, according to data released Monday. About 6% — up from 4% — will … Continue reading SMBs Planning Ad Spend, Messages As States Open For Business
Lindy Gillard — April 22, 2020 For the small business owners of the world, the COVID-19 pandemic has become more than a health crisis. According to a survey of over 1,500 small business owners conducted by Goldman Sachs, 96% say they have already been impacted financially by COVID-19. The inability to run businesses during social … Continue reading COVID-19 Small Business Assistance
Tucker Mathis — April 17, 2020 If COVID-19 has affected your business, you have several options for accessing funds fast. Learn about your small business funding options for coronavirus relief. Many small businesses are pondering their financial future in light of the coronavirus outbreak. And while there are many unknowns, a variety of small business … Continue reading Funding Options for Small Businesses Facing a Downturn
Holly Glowaty — April 13, 2020 In the wake of Coronavirus, I am completely overwhelmed by how much everyone wants to help local businesses thrive. As a gift card professional, I have seen more headlines encouraging people to get out and buy a gift card than I ever have before. But, I want to put … Continue reading Want to Help Small Businesses? Redeem Your Gift Cards
Peter Daisyme — March 27, 2020 Better tools are supposed to make work easier and workers more productive. Why, then, do many seem to clog up processes more than accelerating them? Why has business software typically lacked the usability and attractiveness of consumer software? Makers of business platforms may mean well. But, when they don’t … Continue reading 4 Types of Software Dragging Small Business Owners Down
Erin McDonald — March 23, 2020 It is vital for all small businesses to have a website regardless of which industry it may be in. The rise of smartphones and other technologies has made it more important than ever for every small business to have a responsive and attractive website. 46% of all Google searches … Continue reading Why a Website is Important for a Small Business
