Category Archives: PPC Strategies

How to keep PPC accounts healthy when using automation

Why reports alone don’t cut it anymore in the fast-paced world of automated PPC Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of PPC. So much so, the role of the PPC pro has to evolve just as rapidly. Optmyzr co-founder Fred Vallaeys recently encapsulated … Continue reading How to keep PPC accounts healthy when using automation

Key Things Worth Analyzing in Your Competitor’s PPC Strategies

Ritu Sharma — January 16, 2019 Follow @realritusharma — January 16, 2019 Analyzing your competitors pay per click strategies is just as important as an athlete constantly looking over his shoulders in a race. You probably have seen athletes in a 100 Meter dash constantly looking over their shoulders. Do you know how important that … Continue reading Key Things Worth Analyzing in Your Competitor’s PPC Strategies

Closing the Loop with Paid Search: Linking the Right Message to the Right Audience

Jacob Havenridge — January 12, 2019 — January 12, 2019 FirmBee / Pixabay An End-to-End Approach Paid search gives advertisers the unique ability to send a large amount of qualified traffic to their web properties with just the flip of a switch. In the world of digital marketing, this is a powerful capability, but the … Continue reading Closing the Loop with Paid Search: Linking the Right Message to the Right Audience

Crush BFCM Sales With This Ultimate PPC Strategy

Nicole Blanckenberg — November 11, 2018 Follow @https://twitter.com/NicoleBlancken — November 11, 2018 When it comes to BFCM PPC strategies, the first thing to understand is that competition during the next couple of weeks will be intense. That means you have to reevaluate your platforms, budgets, bids and goals before Thanksgiving weekend, ensure you get the … Continue reading Crush BFCM Sales With This Ultimate PPC Strategy