In the PPC Game, Adaptable Companies Win: Here’s Why Nate Nead / 15 Feb 2022 Pay per click (PPC) advertising seems like a guaranteed win. You only pay for the traffic you actually generate, so it’s practically impossible to waste money, right? On some level, this logic is sound. Other marketing and advertising strategies … Continue reading In the PPC Game, Adaptable Companies Win: Here’s Why
Susie Marino December 13, 2021 Remember that giddy feeling on the first day of class? The instructor hands out the syllabus of everything that will be covered. Fast-forward a few weeks and you feel like you’re getting curveballs left and right? To put it mildly, that’s what running online ads felt like this year. Not … Continue reading The 10 Biggest PPC Stories of ’21 (& What to Do in ’22!)
Jared Atchison October 13, 2021 Have you ever wondered how to write compelling headlines that get more clicks? An eye-catching and enticing title can help a blog post get more clicks, social shares, and comments. But more importantly, it can give a boost in Google search rankings, which will put more eyes on your content. … Continue reading How to Write Headlines That Get More Clicks (6 Tips)
Dave Sutton September 2, 2021 It’s well known that pay-per-click (PPC) campaigns are one of the best ways to rank high on search engine results pages (SERPs). Furthermore, PPC campaigns are highly effective for targeting and converting ready-to-buy customers, since you are engaging them at a “moment of truth” when they are clearly demonstrating purchase … Continue reading Strategies to Get the Most Out Of Your PPC Campaign
Nicole Blanckenberg August 25, 2021 The online retail market is getting more competitive by the day, and so is the digital marketing landscape. This means brands need to be on top of their PPC management and optimization, and be able to adapt to market changes in real-time to ensure they don’t miss out on valuable … Continue reading What is PPC Automation and How PPC Management Software Plays a Vital Role in eCommerce Growth
Susie Marino August 21, 2021 With the whirlwind of changes to the marketing ecosystem this past year, many of us have had to revisit what’s realistic in terms of our advertising ROI. And while there are many PPC metrics that impact ROI, today I want to zoom in on cost per click (CPC). So, using … Continue reading 15 Ways to Lower Your Cost Per Click in Google & Facebook Ads
Kristen McCormick August 6, 2021 PPC best practices—like segmenting and targeting your audience, choosing the right keywords, and using data to optimize—are pretty evergreen. But because platforms evolve, companies grow, and customer behaviors shift, the strategies we use to practice them are usually not. And we’ve seen lots of challenging changes over the past year … Continue reading 8 Creative PPC Strategies to Overcome Today’s Challenging Landscape
Raani Starnes April 29, 2021 Perhaps you’ve wondered about pay-per-click (PPC) advertising and whether it could help your small business. The good news is that virtually any business can benefit from PPC advertising since this form of online marketing allows advertisers to control their budgets and target specific audiences. But what is pay-per-click advertising? Before … Continue reading What is Pay-Per-Click?
Garry West March 15, 2021 Trying to decide whether to spend marketing resources on PPC or SEO? Alternatively, you could ditch the ‘either/or’ approach and explore ways in which they complement each other. After all, both PPC and SEO are about directing online searchers to your website, so why not combine the two in order … Continue reading Using PPC & SEO Together to Generate Leads
Callum Coard March 8, 2021 How online course providers can use ad extensions to increase return on investment (ROI) in Google Ads. According to Google data, ad extensions increase click-through rates (CTRs) by an average of 10-15% but that’s not the only reason to use them. Ad extensions also incentivise users to take action, which … Continue reading How Course Providers Can Maximize PPC ROI With Ad Extensions
