Want to know how to write great paid search ads? Columnist Pauline Jakober shares some tips from her years of experience writing PPC ad copy. Pauline Jakober on January 23, 2018 While every part of your PPC program is important, few elements are as crucial, or visible, as your ads. Often, your ads are … Continue reading 15 PPC pro tips for writing text ads
Mark Irvine — January 23, 2018 — January 23, 2018 In the world of PPC, 2018 is going to get bonkers. Between Facebook making drastic changes to the News Feed and the “New AdWords Experience” set to become the only way to skin the cat, the rise of new ad platformsand the continuation of some … Continue reading 8 Real, Data-Backed Predictions for PPC in 2018
Chris Pitt — January 4, 2018 Follow @Pitty_C — January 4, 2018 Pexels / Pixabay Your business is looking to grow. Your target audience is online searching for a company like yours. How do you make sure they find you? Some say organic search is the key. Others argue paid search gets quicker results. We … Continue reading PPC and SEO: A Match Made In Heaven
Angela Southall — December 18, 2017 Follow @mentionmeshare — December 18, 2017 It’s that time of year when marketers take a look back at the performance of their marketing activity. What made the grade, and what was bottom of the class and should be banished from your marketing toolbox, never to return? Hopefully, you’ll already … Continue reading Should Referral Join PPC, Email and Social in Your 2018 Marketing Plan?
Columnist Andy Taylor explores year-over-year Auction Insights data from AdWords, revealing insights into this year’s holiday paid search landscape. Andy Taylor on December 8, 2017 The busy 2017 holiday shopping season is now in full swing, and we’ve already witnessed impressive Y/Y sales growth on key shopping days. As advertisers dig into their own … Continue reading Is holiday paid search more competitive in 2017 than 2016?
What happens when your paid search campaigns are experiencing a sudden and unexpected performance drop? Columnist Jeff Baum shows how to handle this situation — without losing your clients’ trust. Jeff Baum on November 27, 2017 The most important thing I’ve learned from my 15 years of PPC experience is that sooner or later, … Continue reading 2-step methodology for dealing with PPC performance downturns
Dinesh Thakur — October 27, 2017 Follow @Dineshsem — October 27, 2017 PPC advertising is arguably the most effective form of online marketing. As the name suggests, it works on a pay-per-click basis – in other words, when ads are clicked on by a user, the advertiser pays a fee to Google. Pretty simple, right? … Continue reading 9 Quick Tips to Significantly Improve PPC Performance
Hannah Murray — September 1, 2017 — September 1, 2017 We get this question from our clients a lot: When should I invest in paid social? Our answer: If you’re investing in social media marketing at all, you should have a paid social program. In a 2016 report, Gartner analyst Jay Wilson was as clear … Continue reading When Should Brands Invest in Paid Social?
In part 2 of his series on evaluating PPC candidates, columnist Brett Middleton shares some tests you can administer to determine whether a potential hire is a good fit for your business. Brett Middleton on September 1, 2017 Previously, we discussed how to find good PPC candidates for your particular company, but now it’s … Continue reading Evaluating PPC talent, part 2: The test
Paid-Search ROI Continues To Fall by Laurie Sullivan @lauriesullivan, August 1, 2017 A report released Tuesday implies that during the past six years, the effectiveness of paid-search and online video marketing fell at a slightly faster rate compared with other online advertising or marketing. Findings in the report suggest that paid-search return on investment (ROI) … Continue reading Paid-Search ROI Continues To Fall