Category Archives: PPC Strategies

7 Tips to Leverage Seasonality in Your Paid Search Campaigns

Derek Andersen — November 25, 2019 Seasonality doesn’t just shape your Starbucks order. For many marketers, seasonality has a big influence on what products and services you’re promoting (and how aggressively), what drives revenue, what messaging resonates with customers, and more. Just look at these industry examples, to name a few: Tax season for accounting … Continue reading 7 Tips to Leverage Seasonality in Your Paid Search Campaigns

12 Winning Strategies to Boost Your Click-Through Rates

Meera Kothand — March 6, 2019 — March 6, 2019 You optimize your website… You A/B test your subject lines… You spend hours perfecting your sentences…. But you realize that your subscribers are just not clicking through on your emails. Your click-through rate is in a sad, sorry state. And if subscribers aren’t clicking through … Continue reading 12 Winning Strategies to Boost Your Click-Through Rates

How to keep PPC accounts healthy when using automation

Why reports alone don’t cut it anymore in the fast-paced world of automated PPC Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of PPC. So much so, the role of the PPC pro has to evolve just as rapidly. Optmyzr co-founder Fred Vallaeys recently encapsulated … Continue reading How to keep PPC accounts healthy when using automation

Key Things Worth Analyzing in Your Competitor’s PPC Strategies

Ritu Sharma — January 16, 2019 Follow @realritusharma — January 16, 2019 Analyzing your competitors pay per click strategies is just as important as an athlete constantly looking over his shoulders in a race. You probably have seen athletes in a 100 Meter dash constantly looking over their shoulders. Do you know how important that … Continue reading Key Things Worth Analyzing in Your Competitor’s PPC Strategies

Closing the Loop with Paid Search: Linking the Right Message to the Right Audience

Jacob Havenridge — January 12, 2019 — January 12, 2019 FirmBee / Pixabay An End-to-End Approach Paid search gives advertisers the unique ability to send a large amount of qualified traffic to their web properties with just the flip of a switch. In the world of digital marketing, this is a powerful capability, but the … Continue reading Closing the Loop with Paid Search: Linking the Right Message to the Right Audience