Category Archives: PPC Strategies

How Course Providers Can Maximize PPC ROI With Ad Extensions

Callum Coard March 8, 2021 How online course providers can use ad extensions to increase return on investment (ROI) in Google Ads. According to Google data, ad extensions increase click-through rates (CTRs) by an average of 10-15% but that’s not the only reason to use them. Ad extensions also incentivise users to take action, which … Continue reading How Course Providers Can Maximize PPC ROI With Ad Extensions

Maximize PPC Performance With These Advanced Test and Learn Ideas

Ashleigh Brown September 17, 2020 Some ‘not so obvious’ advanced test and learn ideas to help you optimise your PPC campaigns and maximise your return on ad spend. For most PPC advertisers, the bulk of A/B testing focuses on ads and landing pages. After all, clicks and conversions are two of the most important metrics … Continue reading Maximize PPC Performance With These Advanced Test and Learn Ideas

Paid search marketers can find success with top of funnel campaigns

The key to finding success with these type of campaigns is knowing when to leverage them. Amy Bishop on February 10, 2020 at 1:36 pm Most marketers view the funnel as including the following stages: Awareness, Consideration, Preference, Purchase and Post-purchase (client retention, upsell and advocacy). Paid search is often thought of as being really … Continue reading Paid search marketers can find success with top of funnel campaigns