Category Archives: PPC Strategies

Crush BFCM Sales With This Ultimate PPC Strategy

Nicole Blanckenberg — November 11, 2018 Follow @https://twitter.com/NicoleBlancken — November 11, 2018 When it comes to BFCM PPC strategies, the first thing to understand is that competition during the next couple of weeks will be intense. That means you have to reevaluate your platforms, budgets, bids and goals before Thanksgiving weekend, ensure you get the … Continue reading Crush BFCM Sales With This Ultimate PPC Strategy

Improving PPC relevance with ZIP code-based geotargeting

Contributor Amanda Krause explains how to utilize ZIP code targeting to improve ad relevance and conversion rate for multilocation paid advertising campaigns. Amanda Evans on May 21, 2018 If a company has multiple brick-and-mortar locations within a city or metropolitan area, this can create challenges in advertising overlap, self-competition and ad relevance. This article will … Continue reading Improving PPC relevance with ZIP code-based geotargeting

Hidden PPC traffic killers

Is your PPC program behaving badly and blocking out perfectly acceptable traffic? Contributor Andrew Goodman looks at five ways to relax an over-tightened account. Andrew Goodman on May 18, 2018 If a pay-per-click (PPC) account and the advertiser’s business model are functioning reasonably well, we often find that a business owner becomes heavily dependent on … Continue reading Hidden PPC traffic killers