Category Archives: PPC Strategies

Strategies to Get the Most Out Of Your PPC Campaign

Dave Sutton September 2, 2021 It’s well known that pay-per-click (PPC) campaigns are one of the best ways to rank high on search engine results pages (SERPs). Furthermore, PPC campaigns are highly effective for targeting and converting ready-to-buy customers, since you are engaging them at a “moment of truth” when they are clearly demonstrating purchase … Continue reading Strategies to Get the Most Out Of Your PPC Campaign

What is PPC Automation and How PPC Management Software Plays a Vital Role in eCommerce Growth

Nicole Blanckenberg August 25, 2021 The online retail market is getting more competitive by the day, and so is the digital marketing landscape. This means brands need to be on top of their PPC management and optimization, and be able to adapt to market changes in real-time to ensure they don’t miss out on valuable … Continue reading What is PPC Automation and How PPC Management Software Plays a Vital Role in eCommerce Growth

8 Creative PPC Strategies to Overcome Today’s Challenging Landscape

Kristen McCormick August 6, 2021 PPC best practices—like segmenting and targeting your audience, choosing the right keywords, and using data to optimize—are pretty evergreen. But because platforms evolve, companies grow, and customer behaviors shift, the strategies we use to practice them are usually not. And we’ve seen lots of challenging changes over the past year … Continue reading 8 Creative PPC Strategies to Overcome Today’s Challenging Landscape

What is Pay-Per-Click?

Raani Starnes April 29, 2021 Perhaps you’ve wondered about pay-per-click (PPC) advertising and whether it could help your small business. The good news is that virtually any business can benefit from PPC advertising since this form of online marketing allows advertisers to control their budgets and target specific audiences. But what is pay-per-click advertising? Before … Continue reading What is Pay-Per-Click?

How Course Providers Can Maximize PPC ROI With Ad Extensions

Callum Coard March 8, 2021 How online course providers can use ad extensions to increase return on investment (ROI) in Google Ads. According to Google data, ad extensions increase click-through rates (CTRs) by an average of 10-15% but that’s not the only reason to use them. Ad extensions also incentivise users to take action, which … Continue reading How Course Providers Can Maximize PPC ROI With Ad Extensions

Maximize PPC Performance With These Advanced Test and Learn Ideas

Ashleigh Brown September 17, 2020 Some ‘not so obvious’ advanced test and learn ideas to help you optimise your PPC campaigns and maximise your return on ad spend. For most PPC advertisers, the bulk of A/B testing focuses on ads and landing pages. After all, clicks and conversions are two of the most important metrics … Continue reading Maximize PPC Performance With These Advanced Test and Learn Ideas