Take a less linear and more multidimensional view of core updates when they happen in the coming year. Mordy Oberstein on January 3, 2020 In the coming year, contributor and SMX West speaker, Mordy Oberstein believes SEOs should be analyzing the latent messages of what Google is actually trying to do holistically with core … Continue reading In 2020, focus on the impact of the user, not Google
Category Archives: User Engagement
User Stories Are Requirements Described From the Business Perspective
Chuck Suscheck — October 31, 2019 User stories are requirements described from the business perspective User stories are requirements, but not in the traditional sense. They are oriented toward the user and a business need. The big difference between a user story and other types of requirements is that a story describes a business need, … Continue reading User Stories Are Requirements Described From the Business Perspective
How are User Engagement and Retention Related?
Mia Jacobs — October 1, 2019 It’s simple: engaged users are more likely to stick with your brand. But heightening user engagement to compel renewals year after year isn’t so simple. And if you’re struggling to raise engagement and retention rates through separate initiatives, you may have trouble raising either. User retention is when customers … Continue reading How are User Engagement and Retention Related?
How to Measure User Adoption and Increase Your Rates
Mia Jacobs — August 26, 2019 — August 26, 2019 Metrics are a means to an end. They are not a goal in and of themselves. Their importance lies in their ability to reveal the customer experience of the product or service so you can add value to that experience and maximize the growth of … Continue reading How to Measure User Adoption and Increase Your Rates
6 Strategies to Improve User Onboarding
Riana Upton — June 28, 2019 — June 28, 2019 Creating products takes a lot of time. Make sure your efforts don’t go to waste by following these six onboarding tactics. If you’re in product management—or are involved with product development in any capacity—you know that feature adoption can sometimes be the most challenging and … Continue reading 6 Strategies to Improve User Onboarding
How to Improve the UX of Your B2B Website
Syed Balkhi — May 1, 2019 Follow @SyedBalkhi — May 1, 2019 UX, which stands for user experience, is the overall experience a person has when using a website. Of course as a business, you want the people that visit your website to have an enjoyable time. Because if your website is enjoyable and easy … Continue reading How to Improve the UX of Your B2B Website
How to Build a User Research Culture
Derek Gleason — September 6, 2018 — September 6, 2018 In many organizations, user research creates friction. It directly challenges the intuition of others, often at the highest levels. It slows product development. It costs money. It has no clear ROI. But it’s also essential—89 percent of customers stop doing business with a company after … Continue reading How to Build a User Research Culture
8 ways to use content to skyrocket user engagement
Contributor Kristopher Jones speculates that user engagement impacts search engine rankings and shares 8 tips you can use to make your content more engaging for users. Kristopher Jones on July 26, 2018 Much like commercials on TV, users are bombarded with content at every turn as they surf. It’s overwhelming and as such, marketers are … Continue reading 8 ways to use content to skyrocket user engagement
User Adoption: Easier Said Than Done
Dana McInnis — January 17, 2018 — January 17, 2018 Your company has invested thousands of dollars in deploying new software. It’s taken months, if not years to plan and install. It’s been hyped up at all of the company meetings. It’s part of the corporate strategy. Finally, it gets deployed and everyone is trained. … Continue reading User Adoption: Easier Said Than Done
Reduce Product Friction to Increase User Adoption and Retention
Caitlin Zucal — January 15, 2018 Follow @Caitlin_Zucal — January 15, 2018 Wonder why customers aren’t using your digital product? It may be time to examine product friction. Product friction is anything that represents a barrier to user adoption or retention. From an overly complicated sign-up process to difficult-to-navigate menus, if too much friction exists, … Continue reading Reduce Product Friction to Increase User Adoption and Retention
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