Instead of having your analytics toolset read a cookie, pass a unique identifier associated with the user ID. Learn how to do it and keep it privacy compliant. Alan K’necht on July 30, 2020 For over 20 years, website analytics has leveraged the use of persistent cookies to track users. This benign piece of code … Continue reading Here’s an alternative to cookies for user tracking
Neal Taparia July 28, 2020 It’s puzzling how many people put in the hard work to drive visitors to their site, but stop short of looking under the hood and understanding what these users really do when they get there. They might look at their Google Analytics to understand some high level metrics like how … Continue reading 5 Ways User Tracking Tools Can Easily Improve Your Business
Thomas Griffin — May 7, 2020 How do you keep the needs of your audience in the forefront of your marketing efforts? We already know that the customer should be our primary focus in building products and marketing. But this key piece of insight often gets lost in daily activities. In software development, the inclusion … Continue reading How to Create User Stories For Better Engagement
Akvile DeFazio — February 18, 2020 Searching for new social media content to share on Facebook and Instagram? Hoping for more engagement? You can accomplish both of those goals with an Instagram campaign of user-generated content, or UGC. UGC is content created by users which can come in a variety of mediums, such as text, … Continue reading How to Boost Engagement with User-Generated Content on Instagram
Take a less linear and more multidimensional view of core updates when they happen in the coming year. Mordy Oberstein on January 3, 2020 In the coming year, contributor and SMX West speaker, Mordy Oberstein believes SEOs should be analyzing the latent messages of what Google is actually trying to do holistically with core … Continue reading In 2020, focus on the impact of the user, not Google
Chuck Suscheck — October 31, 2019 User stories are requirements described from the business perspective User stories are requirements, but not in the traditional sense. They are oriented toward the user and a business need. The big difference between a user story and other types of requirements is that a story describes a business need, … Continue reading User Stories Are Requirements Described From the Business Perspective
Mia Jacobs — October 1, 2019 It’s simple: engaged users are more likely to stick with your brand. But heightening user engagement to compel renewals year after year isn’t so simple. And if you’re struggling to raise engagement and retention rates through separate initiatives, you may have trouble raising either. User retention is when customers … Continue reading How are User Engagement and Retention Related?
Mia Jacobs — August 26, 2019 — August 26, 2019 Metrics are a means to an end. They are not a goal in and of themselves. Their importance lies in their ability to reveal the customer experience of the product or service so you can add value to that experience and maximize the growth of … Continue reading How to Measure User Adoption and Increase Your Rates
Riana Upton — June 28, 2019 — June 28, 2019 Creating products takes a lot of time. Make sure your efforts don’t go to waste by following these six onboarding tactics. If you’re in product management—or are involved with product development in any capacity—you know that feature adoption can sometimes be the most challenging and … Continue reading 6 Strategies to Improve User Onboarding
Syed Balkhi — May 1, 2019 Follow @SyedBalkhi — May 1, 2019 UX, which stands for user experience, is the overall experience a person has when using a website. Of course as a business, you want the people that visit your website to have an enjoyable time. Because if your website is enjoyable and easy … Continue reading How to Improve the UX of Your B2B Website
