Category Archives: Budgeting

How to tune your GTM strategies to cope with budgetary headwinds

The top four ways you need to change your thinking to justify marketing budget and resources in turbulent times. Anand Thaker on September 14, 2023 Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the … Continue reading How to tune your GTM strategies to cope with budgetary headwinds →

Marin Reintroduces Company Platform, Announces Budget Optimizer

Budgeting

Marin Reintroduces Company Platform, Announces Budget Optimizer by Laurie Sullivan , Staff Writer @lauriesullivan, December 16, 2022 Marin Software has made a transition during the past few years. Executives recently reintroduced the company’s platform as MarinOne, to provide marketers with one place from which they can manage services such as LinkedIn accounts, Google Ads, display ads … Continue reading Marin Reintroduces Company Platform, Announces Budget Optimizer →

The budget bottleneck: How to get more from your marketing budget

Budgeting

No matter how big or small your budget is, what matters is how you spend it. Learn how to get higher returns from your marketing investment. Tim Parkin on September 12, 2022 Can you imagine having an unlimited marketing budget? It would be impossible to fail, and you could finally do everything you and your … Continue reading The budget bottleneck: How to get more from your marketing budget →

6 Types of Budgets and How to Choose

Budgeting

John Rampton December 3, 2021 In hindsight, it makes sense that at the height of the COVID-19 pandemic Americans hoarded more money than ever. In fact, the U.S. Bureau of Economic Analysis (BEA) reported that the personal savings rate hit a historic 33% in April 2020. That does check out between shutdowns and stimulus checks. … Continue reading 6 Types of Budgets and How to Choose →

How to think about budgeting for the marketing tech stack

Budgeting

In situations when budgeting is rather strict, it is important to think with the future in mind at things you might need tomorrow as well as today. Steve Petersen on November 1, 2021 Budgeting is never easy; nothing is ever certain — especially when forecasting. That definitely applies to martech budgeting. There are many things … Continue reading How to think about budgeting for the marketing tech stack →

Budgeting, Leveraging, and Revenue Building to Grow Your Business

Budgeting

Angela Hausman, PhD May 10, 2021 When you run a small business, you never seem to have enough resources to do everything you’d like to grow your business. One of the resources you may find strapping your business growth is the cash needed to fund everything from salaries to product acquisition to marketing. There are … Continue reading Budgeting, Leveraging, and Revenue Building to Grow Your Business →

Manage Your Business Budget Better

Budgeting

Susan Gilbert November 11, 2020 Today I have some resources to help your business budget become more efficient and profitable in the new year. When it comes to increasing your growth and sales you need better finance management. This can happen with the help of a team member or investing in resources that are easily … Continue reading Manage Your Business Budget Better →

As budgets shift to digital, MOPs teams look to campaign orchestration tools for relief

Budgeting

“Teams just can’t keep up with the sudden shift in volume and rapid pivoting that’s happening,” says Jeto CEO Alexandre Pelletier. Amy Gesenhues on April 17, 2020 Not so long ago, marketing operations teams were the unsung heroes of the marketing tribe — quietly making sure their company’s martech stacks were well-oiled machines that kept … Continue reading As budgets shift to digital, MOPs teams look to campaign orchestration tools for relief →

Martech platforms reduce costs as CMOs face budget cuts

Budgeting

Many platforms are already making concessions to help marketers by reducing costs and, in some cases, even suspending billing. Amy Gesenhues on March 31, 2020 Just this week, Gartner reported 65% of 176 marketing leaders said they are bracing for moderate to significant budget cuts as a result of coronavirus-related disruptions. Fortunately for our marketing … Continue reading Martech platforms reduce costs as CMOs face budget cuts →

Working Capital: What Is It and Why Do You Need It?

Budgeting

Eric Weisbrot — March 4, 2020 The term ‘working capital’ gets thrown around a lot, but what does it actually mean? Working capital measures a business’s ability to pay off its current liabilities with its current assets. It plays a large role in a company’s success and affects several aspects of a business, including funding … Continue reading Working Capital: What Is It and Why Do You Need It? →