Tag Archives: Tech

ANA Clarifies RFP Not For Alternative TV Ratings Panel, But For Calibrating New Tech Solution

TV Advertisement

ANA Clarifies RFP Not For Alternative TV Ratings Panel, But For Calibrating New Tech Solution by Joe Mandese  @mp_joemandese, February 25, 2022 In response to trade reports earlier this week about its plans to issue a request for proposals for a new consumer research panel, the Association of National Advertisers (ANA) stated it was incorrectly … Continue reading ANA Clarifies RFP Not For Alternative TV Ratings Panel, But For Calibrating New Tech Solution →

7 Tech Companies that are Changing E-Commerce Processes

Technology Interruptions

7 Tech Companies that are Changing E-Commerce Processes Deanna Ritchie / 22 Feb 2022   There’s no doubt that the COVID-19 pandemic has changed e-Commerce processes and how the entire retail industry operates. While online shopping was certainly popular before, since early 2020, it has become a mainstay powerhouse. More consumers opt for the convenience … Continue reading 7 Tech Companies that are Changing E-Commerce Processes →

IAB Tech Lab finalizes first addressability solution

Cookieless Targeting

Seller Defined Audiences are based on publisher-side first-party data. Kim Davis on February 24, 2022  Project Rearc, an initiative within IAB’s Tech Lab, has announced the finalization of its first solution to the post-cookie addressability challenge, Seller Defined Audiences (SDA). The concept was first proposed in March 2021. As the name suggests, this solution rests … Continue reading IAB Tech Lab finalizes first addressability solution →

European publishers lodge EU antitrust complaint against Google’s ad tech

Google Under Fire

EU opens antitrust probe into Google’s advertising tech Regulators have been informally consulting on an investigation since 2019. S. Shah @eightiethmnt June 22nd, 2021 Yves Herman / reuters The European Commission has opened an antitrust investigation into Google’s alleged violation of competition law through its ad tech policies. Regulators, who have spent the past two … Continue reading European publishers lodge EU antitrust complaint against Google’s ad tech →

Getting to the Point: How New Conversation Tech Can Interpret Interactions and Create Value

Technology Impact On Business

Ranjan Kumar January 20, 2022 If you had to choose between meeting a colleague over Zoom, or over a latte at your favorite coffee shop, the probability is pretty high you’d choose the latter, assuming it was safe to do so. While Zoom meetings are quicker and easier to stack sequentially throughout the day, there … Continue reading Getting to the Point: How New Conversation Tech Can Interpret Interactions and Create Value →

Getting to the Point: How New Conversation Tech Can Interpret Interactions and Create Value

Technology Impact On Business

Ranjan Kumar January 20, 2022 If you had to choose between meeting a colleague over Zoom, or over a latte at your favorite coffee shop, the probability is pretty high you’d choose the latter, assuming it was safe to do so. While Zoom meetings are quicker and easier to stack sequentially throughout the day, there … Continue reading Getting to the Point: How New Conversation Tech Can Interpret Interactions and Create Value →

5 Reasons Why You Need to Optimize Your Digital Marketing Tech Stack in 2022

Digital Marketing Strategies

Michael Brito December 23, 2021 67% of global brands today use between 1-5 different tools as a part of their marketing tech stack. That may seem like a large number but it’s really not if you think about all the things marketers are responsible for today. Sadly, there isn’t just “one tool” that can do … Continue reading 5 Reasons Why You Need to Optimize Your Digital Marketing Tech Stack in 2022 →

Build the Right Tech Stack to Deliver RevOps Solutions for High-Growth Businesses

Growth Strategy

Alejandra Melara December 17, 2021 The importance of delivering successful revenue operations (RevOps) initiatives for mid-size to enterprise-level companies relies on having a deep understanding of the tech ecosystem and building a robust martech stack that supports a well-aligned inbound strategy. As the world gets more complicated and connected, marketers are getting more advanced in … Continue reading Build the Right Tech Stack to Deliver RevOps Solutions for High-Growth Businesses →

PR for Startups: 3 Mistakes B2B Tech Startups Make (And How to Avoid Them)

Public Relations

David Libby December 14, 2021 Working for a B2B Tech Startup? Don’t make these common public relations mistakes – read this instead. Startups make mistakes with PR. That’s a given. They’re run by humans – at least for the time being. The fact is, startups, especially in B2B tech, can’t avoid making mistakes. But they … Continue reading PR for Startups: 3 Mistakes B2B Tech Startups Make (And How to Avoid Them) →

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