Category Archives: Technology Trends

Basis Technologies Lays Off Employees As It Restructures

Basis Technologies Lays Off Employees As It Restructures by Laurie Sullivan  @lauriesullivan, February 21, 2023 Add Basis Technologies, which provides cloud-based workflow automation and business intelligence, to the list of ad-tech companies that are laying off employees. The company about two weeks ago quietly laid off some 4% of its workforce, about 40 team members … Continue reading Basis Technologies Lays Off Employees As It Restructures

A holistic personalization technology strategy

Your personalization strategies will require several adjacent capabilities beyond simple targeting logic. Apoorv Durga on September 10, 2021 at 10:26 am In part one of this three-part series, I explained different options regarding where to seat functional personalization capabilities in your overal marketing technology stack. In this follow-up, I’ll explore different platform components required for building a … Continue reading A holistic personalization technology strategy

3 Technology Trends in 2020 That Will Affect Retail & eCommerce

Alon Ghelber August 12, 2020 The onset of COVID-19 and the lockdowns that came with them were supposed to be temporary, but the pandemic might have created permanent change for retail shopping. Although increasing numbers of people were shopping online prior to the outbreak, the stay-at-home order caused the pace of this trend to accelerate, … Continue reading 3 Technology Trends in 2020 That Will Affect Retail & eCommerce