Category Archives: Technology Trends

The futurist who helped define tech trend reports just killed them (literally)

March 14, 2026 The futurist who helped define tech trend reports just killed them (literally)  BY Max Ufberg Unless you spend your time in boardrooms and C-suites, there’s a decent chance you’ve never heard of the Future Today Strategy Group (FTSG). There’s also a better than decent chance you’ve encountered its influence. Every year the consulting … Continue reading The futurist who helped define tech trend reports just killed them (literally)

Basis Technologies Lays Off Employees As It Restructures

Basis Technologies Lays Off Employees As It Restructures by Laurie Sullivan  @lauriesullivan, February 21, 2023 Add Basis Technologies, which provides cloud-based workflow automation and business intelligence, to the list of ad-tech companies that are laying off employees. The company about two weeks ago quietly laid off some 4% of its workforce, about 40 team members … Continue reading Basis Technologies Lays Off Employees As It Restructures

A holistic personalization technology strategy

Your personalization strategies will require several adjacent capabilities beyond simple targeting logic. Apoorv Durga on September 10, 2021 at 10:26 am In part one of this three-part series, I explained different options regarding where to seat functional personalization capabilities in your overal marketing technology stack. In this follow-up, I’ll explore different platform components required for building a … Continue reading A holistic personalization technology strategy