Tag Archives: Tech

4 Mistakes to Avoid When Integrating Systems into Your Tech Stack

Technology

Brent Worley December 22, 2020 If your organization is working with multiple tech platforms, integrating those systems will provide better insights into the full picture of how your business is performing. However, integrating systems often involves a project that can be lengthy and costly. Here are a few areas where tech stack integration project mistakes … Continue reading 4 Mistakes to Avoid When Integrating Systems into Your Tech Stack →

Operation Marketing Tech: What Brands Are Looking For, And How They’re Doing

Technology Impact On Business

Operation Marketing Tech: What Brands Are Looking For, And How They’re Doing by Ray Schultz , Columnist, December 17, 2020 There’s nothing mysterious about the challenges facing companies when implementing marketing technology.  Many are hobbled by budget issues, plain and simple, and by other practical problems, according to Marketing Technology Implementation: Strategies, Tactics & Trends, … Continue reading Operation Marketing Tech: What Brands Are Looking For, And How They’re Doing →

Tech Phobia: Marketers Are Anxious About AI And Machine Learning

Machine Learning

Tech Phobia: Marketers Are Anxious About AI And Machine Learning by Ray Schultz , Columnist, September 11, 2020 Email marketers are becoming increasingly dependent on artificial intelligence (AI) and machine learning (ML). But are they really comfortable with it? The answer is no, assuming that email pros are like other team members in the marketing … Continue reading Tech Phobia: Marketers Are Anxious About AI And Machine Learning →

WFH digital marketers and tech workers are more productive — and burned out

Productivity Tools

Opportunities and challenges abound in the new WFH economy. Greg Sterling on July 9, 2020 Working from home (WFH) is one of the major long-term economic and cultural shifts that will be with us long after the pandemic. Initially forced by COVID-19 to implement WFH policies, many companies are now making WFH a permanent option, … Continue reading WFH digital marketers and tech workers are more productive — and burned out →

4 Long-Term Tech Changes We’ll See Affect Worker Productivity Thanks to the Pandemic

Productivity Management

Peter Daisyme — June 15, 2020 COVID-19 has already shifted the way the world works, but that shift is unlikely to go anywhere once a vaccine rolls around. The pandemic has caused worker productivity to drop by over 7%, and that number is sure to grow unless employees and companies alike adopt new on-the-job strategies. … Continue reading 4 Long-Term Tech Changes We’ll See Affect Worker Productivity Thanks to the Pandemic →

How Ad Tech Can Enhance the Home Delivery Experience During COVID-19 and Beyond

Delivery Services

Ben Mathúin — May 21, 2020 For many of us, our shopping habits have been forced online. The stay-at-home orders, radical shifts in demand, undersupplied distribution channels, and difficulties with supply chains have disrupted our usual behaviors and required us to shop in new ways, and away from brick-and-mortar locations. Even before the dramatic changes … Continue reading How Ad Tech Can Enhance the Home Delivery Experience During COVID-19 and Beyond →

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