Category Archives: Email Segmentation

Email Marketing to Millennials and Gen Z – What’s the Difference?

Stewart Dunlop — August 6, 2019 — August 6, 2019 rawpixel / Pixabay Millennials are growing up. The generation born between 1981 and 1996 are now aged between 23 and 38. They’re starting families and moving forward in their careers. The next generation along is Gen Z. Born from 1997 onward, they range from kids … Continue reading Email Marketing to Millennials and Gen Z – What’s the Difference?

So, You’re Going to Resend an Email Marketing Campaign

Shmuel Herschberg — July 27, 2019 Follow @https://twitter.com/shmuelh — July 27, 2019 3 Things to Consider Before You Hit the Resend Button When it comes to email marketing, many in the business are resending campaigns to subscribers that did not open the first email. The question is, though, does it make sense to send this … Continue reading So, You’re Going to Resend an Email Marketing Campaign

How to Use Email Marketing Segmentation to Grow Your Business

Michael Ugino — May 10, 2019 — May 10, 2019 If you asked customers what’s the one thing they want more of from retailers, they’d say personalized customer experiences. Customers don’t want to be seen as nameless faces in a sea of people; they want to be treated as individuals. Ken Morris, Principal at Boston … Continue reading How to Use Email Marketing Segmentation to Grow Your Business

3 methods to test your email segmentation and increase conversions

Jennifer Videtta on April 15, 2019    Email list segmentation is a critical component of any successful email marketing campaign. Building custom segments is a highly valuable practice, but many organizations tend to overlook the benefits of segmentation. Segmentation affords us the opportunity to improve our messaging and calls-to-action based on the target audience, and … Continue reading 3 methods to test your email segmentation and increase conversions

Rich Media and Email: Maximize Impact (and Deliverability)

Kevin George — February 1, 2019 Follow @imkevin_monk — February 1, 2019 No other marketing channel builds lifelong relationships like email. It’s a prime reason that email marketing is the preferred marketing channel for customer acquisition and customer retention (80% and 81%, respectively). Rich media is one of email’s greatest advantages, transforming email—once plain-text messages … Continue reading Rich Media and Email: Maximize Impact (and Deliverability)

How to Build An Effective Email Welcome Sequence For Your Ecommerce Brand

Ryan Turner — November 15, 2018 Follow @3prime — November 15, 2018 MabelAmber / Pixabay For business owner and email marketers, establishing a vibrant and effective Welcome Series is an essential first step in attracting and keeping customers. You never get a second chance to make a first impression, after all, and having an engaging … Continue reading How to Build An Effective Email Welcome Sequence For Your Ecommerce Brand