4 Ways to Increase Sales Without Focusing on Competition




  • — February 24, 2019

    All businesses need customers. Increasing sales should be a top priority of business owners, chief executive officers or sales managers. Of course, they need to find ways to increase sales. Without sales, they can not stay in business. Below are some ways to increase sales:

    Get to Know Your Customers’ Interests

    You should spend time getting to know their interests, habits, and hobbies. Sales teams mistakenly target customers only when they are in sales funnel. Although almost every company is doing this, it could be missing something important. I suggest you go deeper than this. Start your journey before your customers come to you and ask for products or services. For example, if your customer is looking to buy a new house, he or she will search for things to consider when buying a house. You need to educate him or her. Anticipate the need of your customers by knowing their interests.

    Never Treat Customers Like ATMs

    You don’t want to ignore your customers. Ignoring customers will lead to failure. Often, business owners will see their customers as ATMs, a way to get money from them without seeing them as people who need help. Customers are humans. You have to increase relationships and connections to increase your customer base. Give them personalized service by asking more questions and knowing their needs. Stop selling and start asking. This helping attitude will take you to the new heights of success in the business world. Selling isn’t telling, it’s asking. When you ask the right questions, you get customers.

    Educate Yourself

    You can educate your customers, but you have to educate yourself before you can apply that education to them. This undeniable truth is key to serving customers. You have to know your product and services. You have to understand its benefits and its flaws. When someone asks a question about the flaws, you have to be ready with a solution around those flaws. You also want to educate yourself about the industry and questions people might want to ask.

    Compete With Your Own Brand

    Competition starts with you because you are a big factor in your success or failure in business. Build your brand on the basis of your true talent and uniqueness. Your innate gifts are priceless. Some tasks can be performed only by you. Figure out what those are. Focus on those and let others do the rest. Run your brand or company as if you have no competition in the market. You will want to throw away that competition umbrella. Be who you are and ignore your self-doubt. Serve your customers as only you can. Don’t let naysayers affect your ability to help others.

    Serving customers should be accomplished every day. If you love your customers and willing to do anything to make them happy, nothing can beat you.

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    Author: Usman Raza

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