Tag Archives: Supercharge

3 behavioral stats for retailers to supercharge your holiday strategy

Columnist Andrew Waber takes a look at consumers’ retail search activity to give you insight into the keywords and product content that will give your brand a leg up during the holiday season. Andrew Waber on September 20, 2017   What’s different about the holidays this year? If you’re a marketer, you need to know … Continue reading 3 behavioral stats for retailers to supercharge your holiday strategy

11 Lessons From Political Listening to Supercharge Your Digital Strategy

Augustus Franklin — February 16, 2017 Follow @augfrank— February 16, 2017 Long before the internet emerged as a powerful medium to reach out to your audience, political organizations invested in expensive broadcast campaigns. Politics has always been about listening. Woodrow Wilson, who was President of the United States a hundred years ago, said, “The ear … Continue reading 11 Lessons From Political Listening to Supercharge Your Digital Strategy

Top 5 Ways to Supercharge Your PPC Optimization

Mark Simmons — December 7, 2016 Follow @mixeddigital— December 7, 2016 PPC (pay per click) advertising is important for online business success and a necessary component for a complete and successful digital marketing campaign. Optimizing your PPC performance, whether it’s through Google Adwords, Bing Ads, Twitter promoted tweets, or Facebook, is one of the best … Continue reading Top 5 Ways to Supercharge Your PPC Optimization